Burberry | Who are the models in Burberry 2025?

Who are the models in Burberry 2025?

A look at the key faces fronting Burberry’s major campaigns this year

(By Carmichael Phillip)

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In 2025, Burberry has unveiled a series of high-profile campaigns—Summer, High Summer, Outerwear and Winter—featuring a mix of established super-models, rising stars and celebrity ambassadors. Across these, the “models in Burberry 2025” are not simply runway figures, but co-stars in the brand’s storytelling of British identity, heritage, weather, adventure and modern luxury.

From the seaside leisure of the High Summer campaign to the moody stately-home backdrop of the Winter campaign, each model cast plays a role in bringing the collection’s themes to life.

In the sections that follow, we’ll highlight five of the most prominent faces in Burberry’s 2025 campaigns: their backgrounds, role for Burberry and what their selection signals about the brand’s strategy.

One of the most visible campaigns of the year is the High Summer 2025 offering, titled “Wish You Were Here”. It stars long-time model and brand friend Rosie Huntington‑Whiteley alongside tennis star-turned-brand-ambassador Jack Draper. The campaign frames a yacht-holiday scenario, sun-lit seaside leisure and the brand’s iconic check-inspired swimwear.

Rosie, a model and actress with years of luxury-brand experience, gives the campaign gravitas; Jack Draper brings sporty youthful energy, broadening the appeal. Their casting suggests Burberry is bridging heritage model credibility with active lifestyle appeal.
Visually, the campaign sets a tone of relaxed luxury and British adventure—sun, sea, check-print swimwear, yachts. As the official site says: “Capturing the joy of the British at play…”

By selecting these two names, Burberry keeps its model roster anchored in familiar faces while also layering the dynamic of sport-influenced brand ambassadors.

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David Gandy, Liu Wen & Naomi Campbell (Summer 2025 – “It’s Always Burberry Weather”)

David Gandy: A long-term male face for Burberry, representing classic British male elegance.

Liu Wen: A leading Chinese model, global appeal, signalling Burberry’s global market ambition.

Naomi Campbell: An icon of modelling worldwide, signifying luxury heritage and high fashion pedigree.
Their inclusion underscores Burberry’s desire to position the brand at the intersection of heritage and modern luxury. The narrative—London, rain, love—paired with this model cast, evokes both British roots and international reach.
Moreover, by mixing male and female models, and crossing across generations (Naomi Campbell’s longstanding career vs Liu Wen’s still active global presence), the brand presents a layered narrative of timeless style in 2025.

Each of these models brings something distinct:

Lina Zhang: Chinese model—again signalling global inclusivity.

Assa Baradji: Brings a fresh face, rising model momentum.

Leon Keenan: Male model presence, reinforcing menswear.

Iris Lasnet: Noted to have made her Burberry runway debut with this collection.
The campaign backdrop of Wolterton Hall (a stately home) and fabrics rich with heritage references gives the modeling cast a narrative of refinement, luxury, and explorative British elegance. Set against coats, velvet, brocade and countryside-inspired tailoring, these models embody a more serious, elevated aesthetic than the leisure-based High Summer campaign.
This illustrates how Burberry deploys different model rosters for different moods: relaxed seaside luxury vs heritage craftsmanship.

Here’s a quick breakdown:

Amelia Gray: Rising female model, fresh face.

Lucky Blue Smith: Male model known for youth, high energy—reinforces menswear aspirations.

Mona Tougaard: Mixed-ethnicity model, global representation.

Tyson Beckford: A modelling legend, adding weight and legacy.
Their presence in an outerwear-centric campaign (coats, trenches, shearling) underscores how Burberry leverages model credibility to amplify product stories—trench coats and British weather being core to the brand identity.
Importantly: outerwear often sits at the heart of Burberry’s heritage. So the cast blends familiarity (Beckford) and novelty (Gray, Tougaard) to keep the brand rooted but relevant.

Global representation: With models from Europe, Asia, Africa–ethnic diversity and successors in male and female roles, the brand acknowledges its global audience.

Heritage meets modernity: Veteran super-models (Naomi Campbell, Tyson Beckford) give luxury credibility, while fresh faces and ambassadors (Jack Draper) inject contemporary energy.

Product storytelling: Each campaign is tied to a product focus (swim/leisure, outerwear, heritage collection) and the model casting supports that narrative. For example, outerwear equals weather-British roots; high summer equals beach leisure.

Cross-gender strategy: By including strong male model representation (Gandy, Draper, Smith, Keenan) along with female, Burberry subtly reinforces that the brand’s 2025 image is unisex or at least dual-segment.

Lifestyle tone: These models are more than faces—they embody lifestyle attributes: global traveller (High Summer), heritage aristocrat (Winter), urban to countryside (Outerwear). The choice of models facilitates the mood of each campaign.

For anyone interested in fashion campaigns, these model selections offer a blueprint: choose faces who resonate globally, respect brand heritage, yet feel fresh enough to command attention in 2025.

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