Who is Stacey Englehart in the Brand Power commercials

If you’ve ever watched daytime television in Canada, or certain product-oriented commercials in the U.S. or Australia, chances are you’ve heard or seen Stacey Englehart. Known for her confident and friendly presence, Stacey is most recognizable as the voice and on-screen host of Brand Power, the long-running commercial series famous for the tagline: “Helping you make better buying decisions.”

Brand Power, produced by the Canadian marketing company Corus Entertainment (formerly by Thismoment and Consumer Contact), features product-focused segments often narrated in a documentary-style tone. Stacey Englehart’s role in these commercials is crucial: she delivers product benefits in a simple, friendly, and non-pushy manner that builds trust with viewers.

“I’ve always seen myself as a communicator,” Stacey once shared in a local radio interview. “My job is to inform, not to sell. I want the audience to feel empowered, not pressured.”

Before she became the recognizable face of Brand Power, Stacey Englehart was already an experienced broadcaster. With over two decades in media, Stacey began her career in radio, hosting on stations like 94.9 The Rock (CKGE-FM) in Ontario. Known for her candid humor and approachable demeanor, she became a staple of Canadian radio culture.

Her transition to television and commercial work wasn’t surprising to those who knew her professionally.

“Stacey has that rare mix of being super relatable while also being incredibly knowledgeable,” said Jeff Woods, a fellow Canadian broadcaster. “That makes her perfect for something like Brand Power.”

In addition to her work with Brand Power, Stacey has appeared in or voiced spots for a wide array of consumer brands, ranging from food products to over-the-counter medicines. Yet it’s her work with Brand Power that truly elevated her visibility.

Unlike flashy, gimmick-filled ads, Brand Power commercials focus on facts. They mimic a news or documentary tone, using clean visuals, clear product benefits, and a narrator who feels like a friend offering useful advice. Stacey Englehart’s delivery is calm, confident, and grounded—key reasons viewers trust the commercials she hosts.

Many viewers actually didn’t realize they were watching an advertisement. That was by design.

“It’s not about the hard sell,” said Stacey in a promotional clip. “It’s about education. People want to know what they’re buying, and I try to be the voice that makes that process easier.”

She explains the function of a product, its key benefits, and what makes it stand out from competitors—sometimes even using scientific studies or testimonials.

These commercials are also extremely localized. While Stacey has done English-language spots that air across Canada and internationally, other markets feature similar-style hosts. But it’s Stacey who is most closely associated with the original and longest-running version of the format.

While Brand Power originated in Canada, its influence has stretched far beyond North America. Versions of Brand Power are seen in Australia, New Zealand, the U.K., and the U.S., often dubbed or re-shot with local hosts. Yet even in these regions, viewers who have seen Canadian channels often recognize Stacey’s distinctive voice.

“I saw one of those ads while traveling in the U.S., and I was like—hey, that’s the Brand Power lady!” wrote a fan on Reddit. “It’s kind of comforting. You feel like you’re being guided by someone you trust.”

Brand Power ads are particularly popular in grocery store commercials, with Stacey introducing everything from cleaning products and vitamins to dog food and diapers.

Her connection to moms, in particular, is a strong selling point. The maternal tone she brings—not preachy, not distant—makes her the ideal face for family-oriented consumer goods.

In addition to her role in Brand Power, Stacey has done significant work as a radio personality, voiceover artist, and media host. She has worked behind the scenes producing content and also helps train others in public speaking and media presentation.

She’s known for doing corporate narration, eLearning voiceovers, and medical explainer videos, making her one of Canada’s most versatile voice talents.

“My voice is my tool,” she explained on a media panel. “I use it to inform, persuade, calm, and energize depending on the client’s needs. But it always has to be authentic.”

Stacey has also worked on content for CP24, CTV, and Citytv, and is often hired for live hosting gigs and branded content. Her website promotes her as a “pro voice that converts,” emphasizing her results-driven approach.

Believe it or not, Stacey Englehart has a fan base. Her calm but assured demeanor, paired with her unique cadence and smile, has made her a mini-icon for fans of practical advertising. Threads on Twitter, Reddit, and Facebook often pop up with phrases like:

“The Brand Power lady is back. Now I believe in this toothpaste.”

“Why is the Brand Power lady the only person I trust on TV?”

Others joke that Stacey should be the Prime Minister of Product Advice or jokingly refer to her as “Canada’s Consumer Queen.”

While she doesn’t seek celebrity status, Stacey is aware of her notoriety. She has even lightly poked fun at it on her own social media channels, sharing behind-the-scenes photos and humorous memes related to her work.

Commercials have changed drastically over the years—many now rely on humor, celebrities, or high-concept visuals. But the Brand Power model continues to endure. That’s largely because of its straightforwardness, and because of Stacey’s trust-inspiring delivery.

“Consumers are smart,” Stacey told a trade publication. “They can spot fluff from a mile away. When they get facts, presented clearly, they appreciate it.”

That authenticity is not just a selling point—it’s a brand identity. Stacey’s consistent presence in the ads makes her the linchpin of the entire campaign.

Some marketing professionals argue that Brand Power wouldn’t have worked as long or as well without Stacey Englehart. Her voice, face, and demeanor make up the foundation of trust on which these informational ads are built.

Stacey Englehart may not be a household name in the way that A-list celebrities are, but in the world of consumer advertising, she is iconic. She represents clarity, simplicity, and a genuine attempt to help consumers navigate a complicated marketplace.

She is more than just the “Brand Power lady”—she’s a talented broadcaster, a savvy communicator, and a woman whose voice continues to guide millions through the maze of choices on store shelves.

Next time you see a Brand Power segment and hear that confident, calm tone explaining a product’s features, you’ll know exactly who that is.

It’s Stacey Englehart—helping you make better buying decisions.

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