Who is the Actor in the Liberty Mutual “Say the Line” Commercial?
Tanner Novlan returns as Liberty Mutual’s memorably awkward “Liberty Biberty” actor in the Truth Tellers campaign.
(By Carmichael Phillip)
Quick Summary: The actor in Liberty Mutual’s “Say the Line” commercial is Tanner Novlan. He reprises the intentionally incompetent commercial actor who became famous for accidentally saying “Liberty Biberty” instead of Liberty Mutual. In the new advertisement, people recognize him and repeatedly encourage him to deliver his famous line.
Quick Facts
- Brand: Liberty Mutual Insurance
- Commercial title: “Say the Line”
- Campaign: Truth Tellers
- Featured actor: Tanner Novlan
- Character: The struggling “Liberty Biberty” actor
- Air date: Spring 2026
- Setting: A waterfront location overlooking the Statue of Liberty
- Exact filming location: Not publicly confirmed
- Product promoted: Bundled Liberty Mutual insurance
- Famous line: “Liberty Biberty”
- Commercial style: Self-referential character comedy
Who Is the Actor in “Say the Line”?
The actor in the Liberty Mutual “Say the Line” commercial is Tanner Novlan. The Canadian actor is widely recognized for playing Dr. John “Finn” Finnegan on the daytime television series The Bold and the Beautiful.
Novlan has also become famous for playing Liberty Mutual’s struggling commercial actor. The character first appeared while attempting to film an insurance advertisement in front of the Statue of Liberty.
He repeatedly forgot or mispronounced his dialogue, eventually saying “Liberty Biberty.” The mistake became so memorable that Liberty Mutual brought the character back for several additional commercials.
What Happens in the Commercial?
In “Say the Line,” Novlan’s character has become recognizable because of his earlier advertising failure. People approach him and encourage him to repeat the phrase they associate with him.
When someone tells him to “say the line,” the character misunderstands the request and responds literally. The joke continues the established idea that he is handsome and confident but unable to follow simple acting directions.
The commercial also promotes the possibility of saving money by bundling insurance with Liberty Mutual. The character’s popularity attracts attention, while the narration communicates the actual offer.
Acting Breakdown
Tanner Novlan plays the role with exaggerated confidence and carefully controlled confusion. He behaves as though he is a talented celebrity even when he completely misunderstands what people want him to say.
His straight-faced delivery is essential to the humor. Novlan never appears to realize why “Liberty Biberty” became famous. He treats every mistake as a professional performance.
The actor also uses pauses, puzzled expressions and a deep, overly dramatic voice to make the character memorable. His commitment prevents the commercial from feeling like an ordinary insurance presentation.
Frequently Asked Questions
Who plays the Liberty Biberty actor?
The character is played by Tanner Novlan.
Is Tanner Novlan a real soap-opera actor?
Yes. He plays Dr. John “Finn” Finnegan on The Bold and the Beautiful.
Why does he say “Liberty Biberty”?
The phrase originated when his fictional actor character repeatedly mispronounced Liberty Mutual while filming a commercial.
Is “Say the Line” part of a series?
Yes. It is part of Liberty Mutual’s Truth Tellers campaign and continues the story of the struggling actor.
Where was the commercial filmed?
The advertisement uses Liberty Mutual’s familiar waterfront setting with the Statue of Liberty visible. The precise production location has not been publicly disclosed.
When did the commercial air?
The advertisement was released during spring 2026.
Is Doug in the “Say the Line” commercial?
The principal performer is Tanner Novlan’s struggling-actor character. Doug is a separate Liberty Mutual character played by David Hoffman.
Why Tanner Novlan Keeps Returning
The original Liberty Biberty advertisement created an instantly recognizable character. Viewers remembered Novlan’s voice, confused expression and ridiculous mistake long after the commercial ended.
Liberty Mutual can now reference that history without explaining it in detail. Fans understand why people ask him to repeat the line, while new viewers can still appreciate the character’s literal misunderstanding.
The campaign is also an example of an actor turning a brief commercial role into a recurring advertising character. Novlan’s performance has become nearly as recognizable as Liberty Mutual’s LiMu Emu and Doug partnership.
Authoritative External Link
For official information about Liberty Mutual’s automobile, home and bundled insurance products, visit the official Liberty Mutual Insurance website.
Related Links
- Liberty Mutual Commercial Actors (Full Breakdown 2026)
- Who Is the Actor in the Liberty Mutual Commercial?
- Who Plays Doug in the Liberty Mutual Commercial?
- Who Is the Liberty Biberty Guy?
- Is the LiMu Emu Real?
- Who Is the Woman in the Liberty Mutual Commercial?
- Progressive Commercial Actors (Full Breakdown 2026)
- GEICO Commercial Actors (Full Breakdown 2026)
- Allstate Commercial Actors (Full Breakdown 2026)
- State Farm Commercial Actors (Full Breakdown 2026)
- Farmers Insurance Commercial Actors (Full Breakdown 2026)
- The General Insurance Commercial Actors (Full Breakdown 2026)
- CarShield Commercial Actors (Full Breakdown 2026)
- Nationwide Commercial Actors (Full Breakdown 2026)
- AAA Commercial Actors (Full Breakdown 2026)
- Insurance Commercial Actors: The 2026 Edition
- Actors in Commercials: A Complete Guide
- What Are Commercial Actors?
- How Do You Find Actors From Commercials?
- How Do You Find Out Who Appeared in a Commercial?
- Is There a Database for Actors in Commercials?
- Do Actors Get Paid Every Time a Commercial Plays?
- Who Are the Top Commercial Actors?
- How Much Do Commercial Actors Make?
- How Do Actors Get Cast in National Commercials?
- Why Commercial Characters Become Famous
- Famous Insurance Commercial Characters
- Best Insurance Commercials of All Time
Final Thoughts
The actor in Liberty Mutual’s “Say the Line” commercial is Tanner Novlan. He returns as the struggling actor whose famous “Liberty Biberty” mistake transformed him into a recurring advertising character.
Novlan’s exaggerated confidence, literal thinking and deadpan delivery make the brief commercial memorable. What began as a joke about a bad actor has become one of Liberty Mutual’s most recognizable campaign storylines.
Carmichael Phillip is a managing editor of Acting Magazine. In addition to editing, Mr. Phillip is a writer, coordinator and creative director.
Acting Magazine Newsletters
Never miss out on the best from Acting Magazine.