The actor and athlete in the latest USAA commercial is Rob Gronkowski. The spot, “Smart Play,” features Gronkowski in another comedic USAA ad centered on eligibility, membership, and military-connected financial services. iSpot identifies the commercial as featuring Rob Gronkowski.
Rob Gronkowski, often called Gronk, is a former NFL tight end, four-time Super Bowl champion, sports personality, and frequent commercial performer. In USAA ads, he usually plays a comic version of himself: enthusiastic, confused, and eager to join USAA even though the brand repeatedly explains that membership is for the military community and their eligible families.
- Brand: USAA
- Commercial: “Smart Play”
- Featured actor/athlete: Rob Gronkowski
- Campaign theme: USAA membership eligibility
- Video source: USAA YouTube commercial title listed above
Carmichael Phillip is a managing editor of Acting Magazine. In addition to editing, Mr. Phillip is a writer, coordinator and creative director.
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