Who is the woman in the Purple Mattress commercial?
The face behind the viral “Raw Egg Test” is a sketch comedy powerhouse.
(By Carmichael Phillip)
The Viral Sensation: Mallory Everton as Goldilocks
If you have spent any time on YouTube or watched television in the last decade, you have likely seen a woman in a blonde wig dropping a massive pane of tempered glass onto raw eggs. That woman is Mallory Everton, and her portrayal of a scientific, witty “Goldilocks” helped turn Purple into a household name.
The original “Raw Egg Test” commercial, produced by the Harmon Brothers, became a viral phenomenon, racking up hundreds of millions of views. Everton’s performance was the linchpin of the campaign’s success. She managed to take a technical explanation of hyper-elastic polymers and turn it into a comedic masterclass, blending deadpan delivery with high-energy physical comedy.
Quick Facts: Mallory Everton
Full Name: Mallory Rosemary Everton
Birth Date: April 18, 1991
Birthplace: Portland, Oregon
Education: B.A. in Film from Brigham Young University (BYU)
Famous For: Studio C, Purple Mattress commercials, and the film Recovery (2021)
Skills: Writing, Directing, Sketch Comedy, and Musical Parody
Acting Breakdown: Why Her Performance Works
From an acting perspective, Mallory Everton’s performance in the Purple Mattress commercials is a study in tonal balance. She occupies a space between a “credible spokesperson” and a “whimsical character.”
Comedic Timing: Everton utilizes “beat pauses” perfectly. When she describes the “hard” or “soft” mattresses, her facial expressions convey a sense of genuine disbelief that makes the scripted jokes feel spontaneous.
Physicality: Her movements are precise and intentional. Whether she is operating a crane or lounging on a purple grid, she maintains a high level of physical engagement that keeps the viewer’s eye on the product.
Relatability: Despite the fantastical Goldilocks persona, Everton speaks directly to the audience’s frustrations with poor sleep, making her a trustworthy—albeit hilarious—authority.
Frequently Asked Questions (FAQ)
Is Mallory Everton still acting? Yes! Beyond commercials, Mallory continues to write, direct, and star in various projects. She recently co-wrote, co-directed, and starred in the 2021 comedy film Recovery.
How did she get the Purple Mattress role? Mallory was a standout star on the BYUtv sketch show Studio C. The Harmon Brothers, the agency behind Purple’s marketing, frequently collaborated with Studio C talent and recognized her unique ability to handle long-form comedic scripts.
Does she really drop the eggs? While the “Raw Egg Test” is a real scientific demonstration of the mattress’s properties, the production uses professional rigging and multiple takes to ensure the safety and comedic timing seen in the final edit.
From Sketch Comedy to Feature Films
Mallory Everton’s career began long before she became the face of a mattress brand. As an original cast member of Studio C, she helped the show reach over 1 billion views on YouTube. Her ability to write musical sketches and play a wide range of characters—from awkward teenagers to historical figures—prepared her for the demanding “one-take” feel of the Purple ads.
In 2021, Everton expanded her horizons with the release of Recovery, a road-trip comedy set during the pandemic. The film, which she co-created with her longtime collaborator Whitney Call, received critical acclaim at the SXSW Film Festival, proving that she is much more than just a commercial actress.
For more information on her filmography and upcoming projects, you can visit her official IMDb page.
The Legacy of the Purple Ads
The partnership between Mallory Everton and Purple Mattress changed the landscape of direct-to-consumer advertising. It proved that long-form content (some ads ran over four minutes) could be successful if the performer was engaging enough to keep the audience from clicking “skip.”
Everton’s Goldilocks didn’t just sell a bed; she created a brand identity that was smart, irreverent, and undeniably memorable. Even as Purple introduces new campaigns, the “Goldilocks Era” remains the gold standard for viral marketing.
Carmichael Phillip is a managing editor of Acting Magazine. In addition to editing, Mr. Phillip is a writer, coordinator and creative director.
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