What Is the Song in the New Target Ad?
Benson Boone’s “Mystical Magical” in the new Target holiday campaign
(By Carmichael Phillip)
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Summary
The song in the new Target commercial is “Mystical Magical” by Benson Boone. The pop track’s dreamy, uplifting tone complements the festive and emotional visuals of Target’s holiday campaign, making the ad feel more like a short music moment than a traditional commercial. The song appears in the background throughout the spot and has prompted many viewers to search for its title and artist.
If you’ve recently caught Target’s newest commercial and found yourself humming along or rushing to Shazam your phone, you’re not alone. The retailer’s latest campaign has sparked a surge of searches asking one simple question: What is the song in the new Target ad? The answer is “Mystical Magical” by Benson Boone, a track that blends modern pop sensibilities with a warm, almost cinematic emotional pull.
Target has long been known for pairing its ads with catchy, memorable music, but this particular spot feels especially tuned to the mood of the moment. The song’s dreamy tone, paired with Target’s festive visuals, creates a commercial that feels less like a sales pitch and more like a short music video.
What Song Is Playing in the New Target Commercial?
The song featured in the new Target ad is “Mystical Magical” by Benson Boone. Boone’s voice — emotional, slightly raspy, and instantly recognizable — carries the commercial from its opening seconds. The track’s gentle build and uplifting chorus make it ideal for a brand that wants to evoke warmth, optimism, and connection.
Rather than overpowering the visuals, the song complements them. Target’s choice here feels deliberate: “Mystical Magical” doesn’t distract from the shopping experience being shown; it enhances it, making everyday moments feel elevated and meaningful.
Quick Facts
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Song Title: Mystical Magical
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Artist: Benson Boone
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Featured In: New Target commercial (holiday campaign)
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Album: American Heart (2025)
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Genre: Pop rock / pop
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Released: April 24, 2025
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Why It Works: Its warm, cinematic pop sound matches Target’s festive and emotional advertising style.
Who Is Benson Boone?
Benson Boone is a rising pop artist who first gained attention through social media and televised talent competitions before breaking out with emotionally driven pop hits. Known for his expressive vocals and heartfelt songwriting, Boone has quickly built a fanbase that connects with his sincerity and vulnerability.
His music often centers on themes of love, wonder, and emotional discovery — qualities that align perfectly with a holiday-themed Target campaign. By choosing Boone, Target taps into both his growing popularity and the emotional authenticity he brings to his songs.
Why Target Chose “Mystical Magical”
Target’s music selections are rarely accidental. Over the years, the brand has helped introduce audiences to new artists while reinforcing its image as modern, stylish, and culturally aware. “Mystical Magical” fits neatly into that tradition.
The song’s tempo is upbeat without being aggressive, and its lyrics suggest wonder and transformation — themes that naturally align with the excitement of holiday shopping. It creates a feeling of anticipation, encouraging viewers to associate Target with joyful moments rather than routine errands.
How Music Shapes Target’s Brand Identity
Music has always played a crucial role in Target’s advertising strategy. From indie pop to mainstream hits, the retailer uses songs to create emotional memory. When viewers hear a track later, they often subconsciously recall the commercial.
By featuring Benson Boone’s “Mystical Magical,” Target continues this tradition of blending emerging pop voices with strong visual storytelling. The result is an ad that feels current and emotionally engaging, rather than overly promotional.
Why Viewers Are Searching for the Song
There’s a reason searches for the Target ad’s song spike almost immediately after a campaign launches. Viewers today don’t just watch commercials — they interact with them. A memorable song can prompt instant curiosity, leading audiences to look it up, stream it, or add it to their playlists.
“Mystical Magical” stands out because it feels personal. It doesn’t sound like generic background music; it feels like a standalone pop song that just happens to be paired with a commercial. That distinction is key to why so many people want to know its title and artist.
New Target Ad – Video Statistics
Here are the key details viewers frequently want to know about the new Target commercial:
When the commercial was published: 2025
Brand featured in the commercial: Target
Actors involved in the commercial: Ensemble cast of lifestyle and holiday shoppers
Songs included in the commercial: “Mystical Magical” by Benson Boone
These elements combine to create a commercial that feels festive, modern, and emotionally resonant.
FAQ: “Mystical Magical” and the Target Commercial
What is the song in the new Target commercial?
The song playing in the new Target ad is “Mystical Magical” by Benson Boone.
Who sings Mystical Magical in the Target ad?
“Mystical Magical” is performed by American pop artist Benson Boone.
Is Mystical Magical released as a single?
Yes. “Mystical Magical” was released as a single on April 24, 2025, and appears on Benson Boone’s second studio album, American Heart.
Why does Target use Mystical Magical in its advertisement?
Target uses “Mystical Magical” because the song’s uplifting, warm tone and dreamy chorus enhance the holiday visuals and mood of the commercial, making the ad feel emotionally engaging.
Where can I listen to the song from the Target commercial?
You can stream “Mystical Magical” by Benson Boone on major music platforms such as Spotify, Apple Music, and YouTube, or find it on his album American Heart.
What album is Mystical Magical on?
“Mystical Magical” appears on Benson Boone’s 2025 album American Heart.
Final Thoughts
So, what is the song in the new Target ad? It’s “Mystical Magical” by Benson Boone, a track that perfectly captures the warmth, wonder, and excitement Target aims to convey in its latest campaign.
By choosing a song that feels heartfelt and modern, Target once again proves it understands the emotional power of music. And judging by how many viewers are searching for the song, the strategy is working — turning a commercial into a moment people want to revisit long after it ends.
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