Who Is the Country Singer in the Peyton Manning Commercial?
Exploring the country-music artist behind the Peyton Manning / Nationwide jingle*
(By Carmichael Phillip)
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The Campaign: Peyton Manning Meets Music
Peyton Manning, one of the most recognizable figures in American sports, has long appeared in commercials for the insurance company Nationwide. In many of those spots the brand also features vocal or musical talent to accompany the meta-story of the jingle “Nationwide is on your side.” In the 2013-14 era of that campaign, the country singer you’re hearing in many of the Nationwide commercials with Peyton Manning is Jana Kramer.
Who Is Jana Kramer?
Jana Kramer is an American actress and country singer. She was born December 2, 1983 in Rochester Hills, Michigan.
After gaining TV acting roles (including on the series One Tree Hill), she transitioned into country music and began recording officially in about 2012.
In August 2012, she was signed by Nationwide to sing their jingle “Nationwide is on your side.”
So when you see Peyton Manning in a Nationwide ad and you hear a country-style voice singing, that voice is very likely Jana Kramer.
The Commercials: What They Show & When
The Taste of Country article explains:
“The commercial portrays two burglars going through a home … Kramer stealthily replaces each item … The commercial ends with the infamous jingle that she sings.”
Another source notes she “plays the triple role on screen and singing as well … she is the super-sleuth … and also sings the jingle.”
These commercials occurred in the 2013-2014 timeframe and featured Jana Kramer replacing stolen or fire-damaged items in a twist on insurance protection storytelling. The Wikipedia entry on Nationwide’s jingle performers includes Jana Kramer among the listed voices.
So if you watched a Nationwide commercial around 2013-14 with Peyton Manning and heard a country singer’s voice, you were likely hearing Jana Kramer.
Why It Works: Sports x Country x Insurance
Why combine Peyton Manning and Jana Kramer for an insurance ad? A few reasons:
Peyton Manning brings sporting star power and broad recognition among mainstream American households.
Jana Kramer brings country-music credibility, appealing to a demographic that overlaps with rural or suburban insurance consumers.
The jingle “Nationwide is on your side” is a long-running melody in U.S. advertising; having a familiar voice perform it freshens the brand while retaining recognition.
The ad campaign itself uses a bit of narrative (burglars, replacement of items) to dramatize the idea of insurance coverage—Kramer’s role as sleuth and singer ties in the song and the message in one.
Taste of Country noted that Kramer was “not only the songstress behind Nationwide Insurance’s ‘On Your Side’ jingle … she’s also a super smooth, leather-clad anti-thief in their newest ‘Unburglar’ commercial.”
Taste of Country
So the campaign uses both visual storytelling and an auditory hook (the jingle sung by Kramer) to reinforce the brand message with the sports star Peyton Manning as the face in front.
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How to Be Sure You’re Hearing Her
If you want to check whether the voice you remember is indeed Jana Kramer, here are some cues:
The voice has a country twang or texture rather than, say, a purely pop female vocal.
The ad aired in the 2013-2014 timeframe (or you recall a leather-clad house home-invasion type scene as part of the ad).
The singer’s voice sings or is credited with the jingle in connection to Nationwide’s “Join the Nation” campaign. (Articles show Kramer singing the jingle as early as August 2012.)
If yes to these, then yes: Jana Kramer is the singer.
What Came Before & After
It’s important to note that while Jana Kramer is the singer in that era, Nationwide has used other voices and variations of the jingle before and after. For example:
The Wikipedia list of Nationwide jingle performers includes several names: Jill Scott, H.E.R., Rachel Platten, Brad Paisley among them.
But the specifically country-singer who appears in the Peyton Manning ads of the 2013-14 timeframe is Jana Kramer.
Thus while she may not be the only female singer ever used by Nationwide, she is the one for that campaign.
Key Facts & Takeaways
Here are some key takeaways:
Jana Kramer (born December 2, 1983) is an American country singer and actress.
She was signed by Nationwide in 2012 to sing their jingle “Nationwide is on your side” and appeared in commercials around 2013-2014 as the brand’s voice.
The commercial with Peyton Manning that uses this voice is part of Nationwide’s “Join the Nation” / “Brand New Belongings” style campaign.
Therefore, when you ask “Who is the country singer in the Peyton Manning commercial?”, the answer is Jana Kramer.
If the ad you remember is later or uses a more pop or R&B voice, then the singer may be someone else—but for the country-style voice in those specific Manning commercials it is her.
Conclusion
In summary: the country singer you’re hearing in the Peyton Manning / Nationwide commercials is Jana Kramer. Her role as the singing voice of the jingle and as an actress within the ad campaign gives her a unique dual presence: full-on country artist and branded performer.
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