What Football Player Does Nationwide Commercials?
Exploring which NFL stars partner with Nationwide—including Peyton Manning and Saquon Barkley
(By Carmichael Phillip)
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The longstanding partnership: Nationwide & football
For many years, Nationwide Mutual Insurance Company (commonly called “Nationwide”) has partnered with the NFL and prominent football players to heighten its brand visibility. The insurer is an official sponsor of the National Football League, which gives it access to NFL players, properties and promotions.
In recent campaigns, Nationwide has featured star football players to convey the message that the company is “so much more” than simply insurance—it also offers financial services, community support and broader value to customers.
In short: if you see a nationwide (no pun intended) commercial featuring a football star, it likely originates from this partnership.
Peyton Manning: The signature face of Nationwide
One of the most recognizable football players in Nationwide ads is Peyton Manning. The retired NFL quarterback (two-time Super Bowl champion) serves as a long-term spokesperson for the brand.
In the 2025 campaign, Manning appears as “Motivatin’ Manning” in a spot that debuted during the NFL Kickoff game, illustrating how Nationwide helps people do “so much more”.
His presence helps anchor the campaign in football credibility and reach—leveraging his widespread recognition among football fans.
Saquon Barkley: The rising star in the campaign
Another football player featured by Nationwide is Saquon Barkley, running back for the Philadelphia Eagles and the 2024 NFL Offensive Player of the Year. He joined Nationwide’s “So Much More” campaign alongside Manning.
Nationwide’s press release states that Barkley “has joined a new team” (Nationwide) and will appear with Peyton Manning in the latest ad campaign.
So when the question asks: “What football player does Nationwide commercials?” there are actually two prominent names (and possibly more) but Barkley and Manning are the most visible now.
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Why the brand uses football players
There are compelling reasons why Nationwide chooses football stars for its commercials:
Football players carry broad recognition and fandom. Their star power helps campaigns cut through the advertising clutter.
Their roles commonly embody leadership, teamwork, resilience—all values that insurance and financial service brands like Nationwide want to associate with.
The NFL partnership amplifies brand authenticity: being “official sponsor” gives Nationwide a platform to use NFL athletes credibly.
Thus, football players become both familiar faces and symbolic figures to advance Nationwide’s message: you’re “on your side” and “so much more.”
How to identify which player you’re seeing
If you watch a Nationwide commercial and wonder which player it features, here are some clues:
If the ad features a former quarterback, long-recognized across NFL generations, it’s likely Peyton Manning.
If the commercial features a younger, dynamic running back with explosive style and mentions “Offensive Player of the Year”, it’s likely Saquon Barkley.
The campaign titles help too: for example, the “Motivatin’ Manning” piece is specifically Manning’s.
So yes—you can say that Nationwide uses multiple football players—but in current major campaigns, Manning and Barkley are the ones to watch.
Key insights & what it means for viewers
Here are some key take-aways from this brand/football star alignment:
For viewers: seeing a familiar athlete may increase trust or attention when a company like Nationwide runs a commercial.
For the brand: using athletes allows Nationwide to emphasize values such as performance, character and team-oriented success.
For the athletes: participation extends their personal brand beyond the field into broader consumer awareness. For Barkley, joining the campaign positions him alongside a veteran like Manning and gives exposure beyond sports.
To answer the original question simply: The football players who do Nationwide commercials include Peyton Manning and Saquon Barkley.
Conclusion
In summary: if you’re asking “What football player does Nationwide commercials?”—the short answer is that Nationwide features multiple players, but the most prominent are Peyton Manning (veteran quarterback) and Saquon Barkley (current NFL running back). Their inclusion underscores Nationwide’s marketing strategy of aligning with football to communicate trust, performance and value.
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