Kia | Is That Really Draymond Green’s House in the Kia Commercial?

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  • Is That Really Draymond Green’s House in the Kia Commercial?

    Exploring the filming location of the “Loose Ball” campaign and how marketers build the illusion of celebrity home-life

    (By Carmichael Phillip)


  • Introduction: The Setting in the Spotlight

    When a commercial opens with a familiar face—here the NBA champion Draymond Green—next to a stylish Kia Telluride X-Pro, and the scene visually suggests a home setting, viewers often ask: “Is that his actual house?” The commercial in question—titled “Loose Ball” and released by Kia in October 2023—features Green retrieving a basketball in the woods, driving the SUV and then arriving “home” to hoop with his daughter.

    But commercial–production is more about controlled aesthetic than reality, which raises the question: is this actually Draymond’s home as seen on screen, or is it a staged set or location prop? In this article we’ll explore what we do know about the filming location, what we don’t, why such illusions are created, and how to interpret what “home” really means in automotive advertising.


  • What the Public Record Tells Us About the Spot

    The commercial “Loose Ball” is catalogued on the ad-tracking platform iSpot.tv, linked to Kia’s 2024 Telluride X-Pro campaign featuring Draymond Green.

    The official press release from Kia describes the spot as:

    “The spot opens with Draymond Green in a way that audiences have never seen him before, deep in the woods with a Wolf Gray 2024 Telluride X-Pro SUV… he then returns home to hoop with his daughter.”

    However—and key to our question—none of the publicly available documentation names the filming address, nor states that the “home” in the commercial is Draymond’s real residence. Indeed an article titled “No, that isn’t Warriors star Draymond Green’s house in odd new car commercial” comes from a credible fan-site summarizing local reporting that indicates the house featured is not his personal home.

    Therefore, based on current evidence, the house seen in the commercial is not Draymond Green’s personal residence—or at least that is the clear statement from local media coverage.


  • Why the Confusion? Celebrity, Setting & Perception

    Several factors contribute to the confusion:

    Celebrity placement: When a well-known athlete appears in a commercial and then is shown “arriving home,” viewers naturally assume the residence belongs to that celebrity.

    Production design: Commercials choose homes or sets that look upscale and fit the brand’s image. The home is likely rented, leased, or staged for filming rather than the star’s actual home.

    Location privacy: Celebrities often keep their real residences private for security. It’s uncommon for their actual home to be used in a high-visibility :30 spot—especially one with production machinery, lighting, road closures, etc.

    Narrative economy: The “home” in a story is a symbol, not a literal home. Marketing favors that symbol over the truth. In “Loose Ball,” the narrative connects family life, rugged outdoor adventure and the SUV; the house simply stands in as a place of return rather than a biographical fact.

    Hence, the fact that viewers might ask “Is that Draymond’s house?” is understandable—but the correct answer per local reporting is: no, it isn’t.


  • Digging Into the Filming Location and Logistics

    While publicly available sources do not name the exact address of the house, local media coverage confirms the house is not Draymond’s.

    But what might we infer or know about how such a commercial would have been produced?

    The woods/basketball setup suggests a property with outdoor access and privacy—likely in a semi-rural or wooded suburban location, or an estate leased for filming.

    Kia’s press release lists the campaign as “deep in the woods” for the opening scene.

    The production company would have secured permits, location releases and possibly closed roads or arranged crew access—a home used for filming like this would typically be camera-friendly, accessible and controllable.

    Given Kia’s national campaign status and the high defined production value of “Loose Ball”, the location was probably selected and rented specifically for this purpose—rather than filming at Draymond’s lived-in home.

    If the home were the celebrity’s actual residence, you might expect mention or “home open” coverage linking that detail—instead, we have an article stating explicitly that it’s not his house.

    So while we do not have the address, the strongest inference is that the filming location was a leased property selected for its look, logistic suitability and narrative fit rather than Draymond Green’s private residence.


  • Why Kia and Marketers Choose Such Setups

    From a marketing and production standpoint, using a “stand-in home” rather than the star’s real residence offers several benefits:

    Control & access: Filming in a controlled location enables lighting, drone shots, vehicle movement and set dressing with less disruption or security risk.

    Brand alignment: The house’s style, driveway, yard and surrounding vegetation can be selected to match the brand’s visual identity (rugged meets refined in this case).

    Narrative flexibility: The “home” is part of the story arc: the athlete ventures from wild terrain back to family life—symbolizing the crossover of capability (off-road) and everyday (home).

    Privacy & security: The real residence of a star like Draymond Green is protected for privacy and may not be feasible or wise for a public commercial shoot.

    Reuse & multiple versions: A leased location can be used for multiple takes, alternate versions, behind-the-scenes content, and may even be used in future campaigns.

    These pragmatic reasons mean that watching a commercial, we should understand “home” more as a set piece than a literal biography.


  • What This Means for the Viewer—and the Star

    For the viewer:

    Understanding that the “house” may not be the star’s own home doesn’t diminish the emotional message. The commercial’s impact rests in visual storytelling: “capability meets family”.

    Recognizing commercial production techniques helps viewers appreciate how much goes into crafting that seamless :30 spot: location selection, casting, storyboarding and set design.

    For Draymond Green:

    The commercial enhances his “brand” beyond basketball—father-hood, adventure, lifestyle. Whether or not the house is his is secondary to the narrative the ad builds.

    From the press release: “Getting to work with my daughter, Olive, in the spot is a real career highlight.”

    The fact that his actual Brentwood (Los Angeles) residence is documented (see Home & Texture article) but is not used for the ad underscores that filming at a star’s home is the exception, not the rule.

    Thus, whether the home is “real” matters less than the crafted story.


  • When Does a Commercial Use a Real Residence—And When Not?

    There are cases where commercials do film at an actual celebrity’s home (if the logistics allow it), but those are less common. Filming at an actual home involves more permits, risk, insurance, and disruption. Therefore, production companies often weigh:

    Does the home look “brand-appropriate”? If yes, they might offer to film there. If not, a location hunt begins.

    Security & privacy considerations: Stars of Draymond Green’s level typically lock down major commercial shoots at their personal residences.

    Time & convenience: Scheduled production might not align with the star’s availability, so a look-alike house is easier to arrange.

    Cost & access: A rented house may cost less in time, negotiation and risk than coordinating at a personal residence.

    Story continuity: For TV’d national spots, the home may need to be dressed or modified (vehicles, lighting rigs, camera access). A rented house is easier to adapt.

    In the case of “Loose Ball,” given the variables (woods, SUV, family shoot, exterior/interior shots), the chosen property is almost certainly a location selected for filming rather than Draymond Green’s actual house.


  • Summary & Final Thoughts: The Verdict

    To answer the question: No — that is not Draymond Green’s house in the Kia commercial. Credible sources—including local media reports—indicate the home portrayed in the “Loose Ball” Kia Telluride X-Pro spot is not his personal residence.

    The video clearly stages the “home” part of the journey after the wilderness drive, tying rugged capability back to family life—but that home is part of the story, not a documentary of his real life.

    What this reveals is a broader truth about advertising: the settings may feel personal, but they are constructed scenes designed for brand narrative. The house stands in for “home,” allowing Draymond Green to play both the hiking trail adventurer and the father returning to his daughter’s game, all in one smooth :30.

    So the next time you watch an SUV spot that ends at “home,” you might ask: – Is this the home of the star? Maybe. But more likely, it’s the perfect home for the story they wanted to tell.

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