What NFL Player Is in the Duracell Commercial?
“Charging Up Inspiration: The Story Behind the Ad”
(By Carmichael Phillip)
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Derrick Coleman: The Face of Resilience
In one of Duracell’s most powerful ads, the NFL player featured is Derrick Coleman, a former fullback for the Seattle Seahawks. What makes this commercial especially compelling is Coleman’s personal journey — he is legally deaf.
Born deaf at age three, Coleman defied expectations throughout his life, working hard to earn a spot in the NFL.
The Duracell ad, part of their “Trust Your Power” campaign, focuses on his perseverance and drive.
Breaking Silence: The Message of the Commercial
The commercial begins with a voiceover from Coleman himself: “They told me it couldn’t be done … that I was a lost cause.”
Because Coleman is deaf, much of the scenes in the ad are silent — a visual and emotional metaphor for what he experiences in real life.
Throughout the spot, he reflects on being “picked on, and picked last.”
Yet, despite the obstacles, he rose to playing in the NFL — a testament to his inner strength and determination.
Why Duracell Chose Coleman
Duracell’s campaign cleverly aligns with Coleman’s story: just as he relies on his “power within” to overcome obstacles, Duracell batteries represent reliable, enduring energy.
By highlighting a player who literally faces a quieter world, the ad emphasizes that strength isn’t always loud — and that power comes from perseverance, not just performance.
Impact and Reception
The response to the commercial was strong. It quickly went viral, resonating with people far beyond football fans.
Coleman’s message of resilience struck a chord, especially within the deaf community and among those who face significant challenges.
Media outlets praised the ad for being more than a typical athlete endorsement — it told a real human story.
For many, Coleman became a symbol of inspiration, showing that personal limitations don’t define your potential.
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Other NFL Players in Duracell Campaigns
Coleman isn’t the only NFL figure to appear in a Duracell commercial. In another campaign, Russell Wilson (Seahawks quarterback) and Patrick Willis (49ers linebacker) were featured.
The ad depicts Wilson calling a play in a high-stakes moment, only to be tackled by Willis — while Duracell promotes their Quantum batteries as the power behind crucial game-day communication.
Why This Matters
Featuring real NFL players gives Duracell a powerful brand message: energy, reliability, and grit. When an athlete like Coleman — who overcame hearing loss to reach the pro level — is front and center, the brand’s narrative becomes about more than just batteries. It’s about perseverance, passion, and the power inside every person.
Coleman’s story, in particular, challenges people to rethink what “power” really means: not just physical strength, but inner resolve. His voice — even if others don’t always hear it — delivers one of the most memorable and meaningful Duracell commercials of all time.
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