Where is the new Chevy Silverado commercial filmed?
*Uncovering the landscapes, logistics, and behind-the-scenes of the latest Silverado ad*
(By Carmichael Phillip)
Introduction
If you’ve seen the latest Chevrolet Silverado commercial—featuring rugged terrain, sweeping highway drives and a hint of small-town charm—you may have wondered: Where was this filmed? In this article we dig into publicly reported filming locations, logistical clues and visual evidence to chart where the newest Silverado ad was shot. We’ll highlight confirmed sites, likely additional ones, why those places were chosen, and how these selections align with Chevy’s brand message.
Confirmed location: Grand County, Colorado (Highway 9 & Blue Valley Ranch) and downtown Granby/Kremmling
One of the clearest leads comes from local media in Colorado. According to a report by the Sky‑Hi News:
On December 6, 2023, downtown Granby, Colorado was temporarily shut down for an ad shoot for Chevrolet.
The town manager in nearby Kremmling, Colorado confirmed filming occurred along Colorado Highway 9 by Blue Valley Ranch.
Additional reporting confirms the ad appears to pass through different parts of Grand and Summit counties in Colorado.
These accounts strongly suggest that a significant portion of the commercial was filmed in Colorado’s mountainous region—particularly highways and scenic ranch settings around Grand County. The presence of a road closure downtown adds weight to the “city/road” sequence of the ad.
Why the Colorado location makes sense for a Silverado commercial
Filming in Colorado offers several advantages for a truck-focused commercial like the Silverado’s:
Scenic terrain and elevation: Mountains, ranch land, valley roads deliver rugged visuals that a truck ad often needs to communicate capability and adventure.
Highway imagery: Colorado Highway 9 offers sweeping roads and switchbacks—ideal for showcasing both driving dynamics and truck strength.
Local production cooperation: The road closure in Granby and filming permits reflect that the area was film-friendly for commercial production.
Brand alignment: For a truck like the Silverado, showing off-road or mountain terrain reinforces the message of capability and durability, differentiating it from everyday sedans or SUVs.
In short, Colorado gives the production team the visuals and the infrastructure to support a high-end truck commercial.
Additional probable filming locations: Placer County, California and mountain terrain
While the Colorado shoot is confirmed, location-scouting reports indicate that the brand (and its agency) frequently uses additional sites for dramatic shots. For example:
According to a “Spotlight” article on Placer County, California, both Chevy and other truck brands used the area’s rugged terrains to film vehicle commercials.
Placer County Film Office
The article notes that Chevy utilised “the rugged landscapes of White Wolf in the summer to showcase their … trucks” in that region.
Placer County Film Office
Therefore, it is plausible that while the main Colorado shoot captured much of the commercial, other shots—perhaps close-ups, off-road segments or establishing scenery—were filmed in California’s mountain/back-country areas. Commercials often mix multiple locations to build visual depth and variety.
What the mix of urban/highway and rugged locations tells us about the campaign’s message
The use of both Colorado mountain roads and downtown town closures suggests a strategic narrative in the Silverado commercial:
Everyday usability + adventure: Shooting in a town (Granby) reflects “this truck works in real life, in everyday environments.” Meanwhile, mountain roads convey “this truck can go beyond the pavement.”
Dual-terrain capability: By showing the vehicle in both controlled town environments and expansive natural settings, the brand emphasises versatility—city streets to back-country roads.
Emotional resonance: Mountain imagery often evokes freedom, exploration and ruggedness—all feelings brands want to tie to a truck. Closing down a town for filming also signals “this is a big deal”—chevy is investing real production value.
Thus, the selected locations underpin the creative strategy: the Silverado is not just tough, it’s relevant to everyday life and ready for more.
How viewers and location-scouts can identify filming sites in truck commercials
If you’re curious about where a commercial was filmed (like this Silverado one), look out for these clues:
Road signage or unique terrain features: In the Colorado example, Highway 9 and ranch land were identified.
Local news or social media reports: Towns often publish when a major brand shoots in their area (e.g., Granby’s downtown closure).
Production company or agency press: Sometimes behind-the-scenes releases list location metadata or credits.
Cross-reference terrain types: Mountains, coastlines, desert roads each point to distinct geographic zones—matching visuals to likely states helps.
Permit/road closure notices: When big towns shut down streets for filming, it often shows up in local government or news bulletins.
By combining these elements, you can often triangulate the filming location of high-profile commercials.
Summary answer: Where is the new Chevy Silverado commercial filmed?
Here is what the evidence shows:
A major portion of the commercial was filmed in Grand County, Colorado, including along Highway 9 by Blue Valley Ranch, and the downtown area of Granby/Kremmling.
Additional footage may have been captured in other locations (such as Placer County, California), given common industry practices and terrain needs. While not publicly confirmed for this exact ad, scouting articles reference Chevy’s use of those rugged locations.
Placer County Film Office
The weighted answer: Colorado is the confirmed primary filming zone; secondary sites likely supported the campaign’s visuals.
Implications for Chevy, production teams and viewers
For Chevy (Chevrolet):
Selecting Colorado reinforces the rugged, authentic pickup-truck narrative—a key part of Silverado’s brand identity.
A multi-location shoot signals high production value and investment, which often helps elevate a commercial above standard dealership spots.
By showing both town and terrain, the campaign broadens appeal: not just to off-road enthusiasts, but average drivers who still want capability.
For production teams and location scouts:
Colorado year-round offers attractive visuals, but filming in remote terrain involves logistics, road closures and sometimes weather unpredictability.
The pairing of terrain and town locations suggests crew planning must include transitions: seamless editing from downtown scenes to mountain shots.
For viewers:
Knowing the location adds a layer of interest and authenticity. Recognizing the town of Granby or the mountain roads of Colorado may make the ad feel more real.
It also helps you appreciate the visual craft: what looked like “just a nice road” is part of a carefully selected backdrop for storytelling.
Final thoughts
Next time you watch the new Silverado commercial and see sweeping mountain vistas or a downtown street shot, you’ll know there’s more behind the frame than meets the eye. The confirmed Colorado sites (Highway 9, Blue Valley Ranch, Granby) show how much location selection matters for conveying the truck’s identity. While the visuals may blend into one smooth narrative, production crews, permits, climatic conditions and local cooperation all played a role behind the scenes. The result? A truck ad that doesn’t just show the vehicle, but places it in a powerful, real-world context—town, trail, highway. That’s where it was filmed.
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