What commercials does Patrick Mahomes do?

What commercials does Patrick Mahomes do?

A survey of the high-profile ads and brand partnerships of the NFL superstar

(By Carmichael Phillip)

Patrick Mahomes is not only one of the most electrifying quarterbacks in the NFL — he’s also a prime pitchman whose face regularly appears in national ad campaigns. Over the years, Mahomes has lent his image, voice, and charisma to brands across insurance, beverages, telecom, grooming, and more. This article explores the most notable commercials and endorsements he’s done, and delves into how he’s built one of the most lucrative off-field portfolios in sports.

One of Mahomes’ most visible commercial associations has been with State Farm. He’s appeared in multiple spots with the insurance giant, often playing off his football star status. In the 2025 “Trainor vs. Trainer” commercial, Mahomes works alongside pop star Meghan Trainor in a humorous bit about insurance versus a real trainer.

His appearances have included comical skits, tie-ins with NFL themes (e.g. blending football tropes with insurance), and callbacks to earlier State Farm campaigns featuring “Jake from State Farm” or bundling offers.

Beyond just commercials, Mahomes has become a core athlete in State Farm’s football marketing push, helping to anchor their brand presence during the NFL season.

Mahomes teamed up with NFL legend Troy Polamalu in a 2023 Head & Shoulders commercial called “Tiny Troy.” In a tongue-in-cheek setup, Polamalu is miniaturized and Mahomes uses the shampoo product to re-enforce scalp health.

This campaign fits into the broader push by Procter & Gamble (the owner of Head & Shoulders) to bring sports credibility and humor to typical grooming advertising.

Mahomes has had a long-running relationship with Head & Shoulders, which has enabled him to appear in multiple spots over the years.

In recent years, Mahomes’ relationship with T-Mobile has become more visible. One campaign features Snoop Dogg commenting on Mahomes’ actions in a T-Mobile store, offering humorous “game commentary” as Mahomes walks in to get the new iPhone.

Another ad, “Top Three Plays of the Day,” blends sports highlights with T-Mobile’s messaging about connectivity and mobile performance.

This move into telecommunications aligns with the broader trend of athletes partnering with tech and connectivity brands to reach younger, digital audiences.

Mahomes has starred in several Subway commercials over time. For example, in one spot called “The Boss: Fumble,” he appears with Charles Barkley and Tony Romo in a humorous scenario involving a sandwich fumble.

In other spots, he plays on his quarterback persona by blending football humor with sandwich ordering, sometimes juxtaposing his star status with everyday sandwich cravings.

As one of his earlier major endorsements, Subway has given Mahomes recurring exposure during NFL seasons.

Hy-Vee

In 2019, Mahomes starred in a commercial for Hy-Vee, a Midwestern grocery retailer. The ad tagline played off his delivery skills: “The only thing Patrick Mahomes delivers better than footballs are Hy-Vee groceries.”

While this was earlier in his endorsement trajectory, it showed how regional brands leveraged his rising fame, particularly in the Midwest, to boost local engagement.

Mahomes has maintained an ongoing brand partnership with Adidas, which includes product lines (shoes, apparel) and high-concept marketing campaigns.

One recent Adidas video pairs Mahomes with global icon Lionel Messi in a motivational “push each other” narrative, highlighting mutual drive and athletic excellence.

Adidas also produced a star-studded Super Bowl ad highlighting Mahomes and other brand ambassadors.

While not always a classic “commercial” in the 30-second TV spot sense, these digital and long-form films reinforce Mahomes’ identity as a cross-sport athletic ambassador.

As of recent years, Mahomes signed a major endorsement deal with Prime Hydration, the brand launched by Logan Paul and KSI. While specific TV spots are less documented publicly, Mahomes is being used in marketing activations, social media content, and promotional materials for the drink brand.

Prime’s marketing is digital-heavy, so Mahomes’ presence may be more in influencer/athlete content rather than traditional broadcast commercials.

Other notable tie-ins and cameo spots

In addition to those headline commercials, Mahomes has dipped into other product categories and cameo roles:

He appeared in a Coors Light activation—notably, due to NFL rules barring athletes from promoting alcoholic beverages, Mahomes appeared in a “Coors flashlight”–the beverage in the spot was masked as a light product.

He has featured in celebrity ensemble ads and promotional films, e.g. a Doritos “Crash the Super Bowl” style campaign involving multiple sports stars.

He’s been part of special Disney’s “I’m Going to Disney World” commercials following Super Bowl wins—this is a traditional ad tie used with Super Bowl MVPs.

Why so many brands want Mahomes

High visibility & clean image. Mahomes is both a dominant athlete and a relatively low-controversy personality, making him highly attractive to mainstream brands.

Versatility across verticals. His endorsements span far beyond typical sports gear — from insurance (State Farm) to telecom (T-Mobile), grooming (Head & Shoulders), food service (Subway), beverages (Prime), grocery (Hy-Vee), and digital/athlete storytelling (Adidas).

Strong earning power. In 2024, Mahomes reportedly earned around $27 million from endorsements alone.

Some earlier estimates placed his off-field earnings in the $20 million range.

Long-term partnerships & consistency. Several of his endorsements are multi-year deals (e.g., State Farm, Adidas, Head & Shoulders), which provides steady income and repeated exposure.

Conclusion

Patrick Mahomes has built a substantial commercial portfolio that leverages both his on-field excellence and his off-field appeal. His commercial work spans household categories — insurance, grooming, food, clothes, telecom, and beverage— and extends into digital and experiential branding.

As new campaigns like the 2025 State Farm “Trainor vs. Trainer” continue to roll out, and as his partnerships with Adidas and Prime evolve, Mahomes is not just a star in sports broadcasts — he’s one of the most bankable athletes in advertising today.

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