Who is in the Toyota commercial with Brock Purdy?
Unpacking the cast and roles in Toyota’s NFL ad campaigns
(By Carmichael Phillip)
Toyota “All In” commercial featuring Brock Purdy & NFL stars
Toyota’s partnership with the NFL has led to a series of commercials starring Brock Purdy, the San Francisco 49ers quarterback. Fans watching these spots often wonder: who else appears alongside him? Which athletes, personalities, or cameos show up in Toyota’s ads? In this article, we’ll explore the known cast members in Toyota commercials with Purdy, the roles they play, and how Toyota weaves star power into its NFL-themed marketing.
Toyota and Brock Purdy: the partnership’s setup and context
Toyota TV Spot, ‘Driver’s Seat’ Featuring Brock Purdy
Toyota Motor North America named Brock Purdy as a national partner in 2024, along with NFL legend Eli Manning.
As part of that arrangement, Purdy appears in national ad content across television, digital, and social platforms.
One of the Toyota commercials featuring Purdy is titled “Driver’s Seat” (for the Tundra), in which Purdy presents the notion that driving something reliable means sitting in the “driver’s seat” of life.
But Purdy is rarely alone in these commercials. Toyota uses its broader Team Toyota roster of athletes and celebrities to amplify reach, credibility, and star association.
Key names who appear with Purdy in Toyota’s NFL commercials
In multiple Toyota NFL commercials, several other athletes or personalities appear alongside or in the same campaigns as Purdy. Among the most prominent:
Eli Manning – The former NFL quarterback is Toyota’s long-standing brand partner and appears in commercials with Purdy.
Michael Pittman Jr. – The Indianapolis Colts receiver is featured as part of Toyota’s “Team Toyota” campaign roster.
Puka Nacua – The Los Angeles Rams wide receiver is included in the campaign cross-promotion.
Jordan Love – The Green Bay Packers quarterback also makes cameo appearances in Toyota NFL spots.
Christian Gonzalez – A cornerback for the New England Patriots, he is also named among Toyota’s NFL “team” in ad credits and campaign rollouts.
Kyle Hamilton – The Baltimore Ravens safety appears in campaign credits as part of the athlete lineup.
In Toyota’s broad “All In. All Season.” campaign, these star names are pooled to represent Toyota’s deeper connection with the NFL ecosystem.
So when you see Purdy in a Toyota commercial, there’s a strong chance one or more of these players are also featured (either as direct co-stars or in intercut scenes).
Cameos, surprises, and lesser-known roles in Purdy’s Toyota spots
Toyota’s commercial titled “Driver’s Seat” includes a surprising cameo: Purdy’s wife, Jenna Brandt, making an appearance at the passenger-side window, urging Purdy to unlock the door.
This personal cameo adds a human, relatable element to the spot, connecting the athlete’s public persona to his private life.
Beyond celebrity athletes, some Toyota commercials include general fans, parking lot scenes, tailgate settings, or neighborhood settings — all as supporting cast—to create context and emotional narrative around the brand. But the big draws are the NFL names aligned with the campaign.
Which commercial campaigns feature the ensemble cast?
The “All In. All Season.” campaign marks Toyota’s most ambitious rollout tied to the NFL to date.
The campaign’s debut anthem spot “All In” premiered during the NFL Kickoff game.
In that spot, Purdy is featured alongside the broader set of Toyota’s NFL talents.
In addition, there’s a Toyota commercial concept named “Speech,” which explicitly features Eli Manning and Brock Purdy, indicating joint on-screen presence.
Toyota also uses the “Driver’s Seat” style spot (Tundra) and others that foreground Purdy as spokesperson but weave in varied visual cues, athlete references, and campaign branding to tie in the network of associated stars.
Why Toyota uses multiple athletes with Purdy: branding strategy
Toyota looks to leverage NFL sponsorship with Purdy, Love
Toyota’s decision to pair Purdy with a roster of other NFL athletes in its advertising is deliberate. Here’s why:
League-wide credibility
Having multiple recognizable players ensures the brand doesn’t hinge on one athlete; it signals a broader NFL partnership rather than a single-endorsed face.
Audience reach
Fans of Pittman, Nacua, Love, Gonzalez, etc., will see themselves reflected in the campaign — expanding appeal beyond just 49ers supporters.
Campaign flexibility
Some ad executions may spotlight Purdy alone, others may cut to ensemble shots. The network of athletes gives Toyota flexibility in editing, regional versions, or special features.
Shared equity
Aligning with multiple athletes builds shared prestige — a “Team Toyota” brand constellation that feels more like a sports league than a solo athlete endorsement.
Resilience to changes
If one athlete is injured, unavailable, or less popular, the campaign’s strength isn’t entirely dependent on him. Having a diverse cast spreads risk.
What remains unknown: casting gaps and mysteries
While many of the participants in Purdy’s Toyota commercials are publicly credited, some aspects remain less transparent:
The full list of extras, background actors, or local campaign participants often go uncredited.
Unless Toyota or production teams release full cast sheets, some subtle cameo voices or faces may be internal knowledge only.
Some athlete appearances may be reused via stock footage or shared campaign assets, making attribution harder to confirm after the fact.
Yet, the major stars — Purdy, Manning, Pittman, Nacua, Love, Gonzalez, Hamilton — are consistently credited in campaign press releases and ad databases.
Conclusion: the faces behind the campaign with Mario in the driver’s seat
In Toyota commercials where Brock Purdy is the central figure, he rarely flies solo. Toyota brings in a roster of NFL stars — most notably Eli Manning, Michael Pittman Jr., Puka Nacua, Jordan Love, Christian Gonzalez, and Kyle Hamilton — to elevate the campaign beyond a single athlete. The “All In. All Season.” campaign in particular consolidates these names under the “Team Toyota” umbrella.
In some spots, personal cameos (like Purdy’s wife) add human interest. Other times, the athletes play co-stars or background figures in cut sequences. The overall strategy is to position Toyota’s NFL content not as a one-man show but as a multi-star ensemble, reinforcing credibility, breadth, and brand integration throughout football culture.
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