How Old Is the Tootsie Roll Pop Commercial with the Owl?
Exploring the Legacy of the Iconic “How Many Licks?” Ad
(By Carmichael Phillip)
The Tootsie Roll Pop commercial featuring Mr. Owl has become a staple of American advertising, captivating audiences for decades. But how old is this iconic ad, and what makes it so enduring? In this article, we’ll delve into the history of the “How Many Licks?” commercial, its cultural impact, and its recent revival.
The original Tootsie Roll Pop commercial debuted in 1970, introducing viewers to the curious child and the wise Mr. Owl. The commercial’s catchy tagline, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” quickly became ingrained in popular culture. The ad’s simplicity and charm contributed to its immediate success and longevity.
Over the years, the “How Many Licks?” commercial has undergone several updates. In 1982, a 60-second version was aired, featuring the original animation and voiceover by Paul Winchell as Mr. Owl. This version maintained the classic elements while introducing slight variations to keep the content fresh. Despite these updates, the core message and structure of the commercial remained consistent.
In September 2025, Tootsie Roll Industries released a refreshed version of the commercial to celebrate its 55th anniversary. The updated ad features modern animation and new voice talent while retaining the original storyline. The refreshed commercial aims to introduce Mr. Owl to a new generation of viewers while preserving the nostalgic appeal for longtime fans.
Delish
The Tootsie Roll Pop commercial has left a lasting mark on American culture. The question, “How many licks does it take to get to the Tootsie Roll center of a Tootsie Pop?” has become a part of everyday conversation, often used to refer to any unsolvable question. The commercial’s enduring popularity is a testament to its effective storytelling and memorable characters.
The Tootsie Roll Pop commercial with Mr. Owl is over 50 years old, yet it continues to captivate audiences with its timeless charm. Whether you’re a longtime fan or new to the ad, its legacy endures, reminding us of the simple joys of childhood and the enduring appeal of classic advertising.
Acting Magazine Newsletters
Never miss out on the best from Acting Magazine.