Who is the girl in the new Chanel Mademoiselle commercial?
A deep dive into the face behind the fragrance
(By Carmichael Phillip)
Meet Whitney Peak: the new face of CHANEL Coco Mademoiselle
The “girl” you see in the latest campaign for CHANEL’s Coco Mademoiselle fragrance is Whitney Peak — a young Ugandan-Canadian actress tapped by CHANEL as the new ambassador for the iconic scent.
According to CHANEL and fashion-beauty press coverage, Peak embodies what the brand calls “the embodiment of today’s youth — whose curiosity, confidence in life, appetite for experiences and lack of preconceptions echo the temperament of the young Coco Chanel.”
The campaign film, titled WHO ARE YOU COCO MADEMOISELLE?, features Whitney Peak and marks a new chapter in how CHANEL presents Coco Mademoiselle: less about a single “muse” silhouette and more about an attitude, a personality, a story.
Why this campaign? Why now?
Coco Mademoiselle has always been presented as the lighter, youthful sister to CHANEL’s more mature fragrances. The scent launched in 2001 with a woody-floral profile designed for a younger generation.
By selecting Whitney Peak — who rose to prominence via the Gossip Girl (2021 TV series) reboot and the film Hocus Pocus 2 — CHANEL signals its desire to refresh the narrative of Coco Mademoiselle for a younger, more global audience.
Moreover, the campaign is explicitly pitched as historic: Whitney Peak becomes the first Black global face of Chanel’s fragrance line, which marks both a cultural evolution for the brand and a marketing pivot.
What the commercial shows & the role Whitney Peak plays
In the film and visual campaign, Whitney Peak is styled as the modern “Mademoiselle” — free, curious, glamorous yet grounded. The campaign involves a narrative tone: more a mini-film than a simple product ad.
Peak commented on the role: “It felt like a mini movie… Having to play this adult-ish person was very interesting for me. I got a glimpse of what my next decade was going to look like.”
Visually, the campaign uses sumptuous photography by Inez & Vinoodh, rich wardrobe cues and locations that merge luxury atmosphere with youthful energy.
The significance of Whitney Peak in the legacy of Coco Mademoiselle
Coco Mademoiselle has previously been fronted by names like Keira Knightley and Kate Moss — each representing a chapter of the fragrance’s story.
By choosing Whitney Peak, CHANEL adds a layer of diversity, youth and aspirational relatability. As one article explained: “Chanel’s Coco Mademoiselle fragrance enters a new era.”
For consumers and fans of the fragrance world, Whitney Peak’s appointment may mark a broader shift — luxury brands increasingly recognise the importance of global representation, younger voices, and storytelling beyond the traditional “movie star.”
What this means for you as viewer and consumer
If you saw the commercial and found yourself wondering “Who is that girl?” — now you know: Whitney Peak. But more than that, her presence signals how the fragrance is being repositioned.
Here’s what you might take away:
The story-telling aspect: The film is not simply “spray-bottle, glamorous woman” — it’s a short narrative spot inviting you into a mood.
The identity cue: Seeing a younger actress with genuine global appeal helps you perceive the fragrance as fresh, relevant, perhaps more than a luxury relic.
The aspirational angle: The campaign says “this is our Mademoiselle” for the moment — and you might wonder, “Am I that woman?” or at least “Could I embody that mood?”
In short: The choice of Whitney Peak and the cinematic style invite you not just to buy a fragrance, but to join a story.
Behind the scenes & interesting details
The campaign film is directed by celebrated ad-/film-maker, and shot with elevated production values.
Whitney Peak in interviews discussed the fragrance’s ritual aspect: “I never liked being without my perfume… It’s a form of self-care… you want to make sure you feel comfortable in the spaces that you’re in.”
CHANEL’s own brief described Coco Mademoiselle as “the scent of a woman who is both mischievous and provocative, independent and endearing, and who reinvents herself freely.”
Final thoughts: recognise her, appreciate the story
So when you catch the new Coco Mademoiselle commercial, and the “girl” at its center catches your eye — you can appreciate her on multiple levels: beauty, authenticity, and narrative. Whitney Peak is more than a beautiful face for a fragrance; she is the embodiment of what CHANEL wants Coco Mademoiselle to represent today — youth, confidence, fluidity, and global reach.
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