Who is in the new Amazon Prime Day commercial?
Meet the stars bringing energy, humor, and heart to Amazon’s biggest shopping event of the year
(By Carmichael Phillip)
The Prime Day Energy: A Campaign Like No Other
Amazon Prime Day has become one of the most anticipated shopping events of the year, and with it comes a commercial campaign that perfectly captures the excitement, chaos, and fun of finding a great deal. The 2025 Amazon Prime Day commercial, titled “Feel the Deal,” is a high-energy, humor-filled ad featuring a mix of established stars and fresh faces. The commercial celebrates the thrill of saving big while emphasizing Amazon’s expanding lineup of Prime-exclusive products.
This year’s campaign takes a cinematic approach, blending fast cuts, comedic timing, and dance-like choreography to reflect how customers move when they score unbeatable discounts. Viewers were quick to notice the familiar faces — including beloved comedian Awkwafina, fan-favorite actor Simu Liu, and breakout TikTok creator Bella Poarch — all of whom bring unique charm and style to the spot.
The ad’s central theme is simple but powerful: “There’s a Prime Day deal for everyone.” From parents to gamers to fashionistas, Amazon wants viewers to feel like they’re part of the celebration — and the all-star cast helps deliver that message effortlessly.
Awkwafina: Comedy and Confidence at the Core
Leading the charge in the new Amazon Prime Day commercial is Awkwafina, the Golden Globe–winning actress, rapper, and comedian best known for her roles in Crazy Rich Asians, The Farewell, and Shang-Chi and the Legend of the Ten Rings. Her dynamic energy and quick comedic timing make her the perfect spokesperson for the fast-paced world of Prime Day.
In the ad, Awkwafina plays a spirited shopper who “teleports” through different Prime Day categories — from electronics to home décor — with hilarious commentary and exaggerated reactions to each deal she finds. Her performance combines her signature humor with a sense of everyday relatability, capturing the excitement that millions feel when browsing Amazon’s lightning deals.
Behind the scenes, Awkwafina said she wanted her role to reflect the “joy and chaos of modern online shopping.” Her scenes were filmed in Los Angeles over three days, with improvised moments that made the final cut, giving the ad its spontaneous feel. “Prime Day is basically like a sport,” she joked in an interview. “You’ve got to be fast, focused, and maybe a little bit lucky.”
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Simu Liu: The Action Hero of Prime Day
Joining Awkwafina is Simu Liu, who brings superhero charisma and lighthearted charm to the Prime Day celebration. Known for his breakout role as Marvel’s Shang-Chi, Simu continues to balance action and comedy, and the commercial cleverly uses both sides of his personality.
In one of the ad’s most popular moments, Simu is seen performing over-the-top “stunts” to secure a last-minute Prime Day deal — flipping over couches, dodging drones, and sliding across the floor to grab an item before it’s gone. The scene, shot in a single tracking shot, highlights his athleticism and comedic delivery. “It’s a fun exaggeration of what shopping online sometimes feels like,” Simu told Entertainment Weekly. “You want that deal, and you’ll do anything to get it.”
Simu Liu’s growing popularity and his association with empowerment and positivity make him a natural fit for Amazon’s inclusive branding strategy. His scenes emphasize that Prime Day isn’t just about products — it’s about the adrenaline rush of participation.
Bella Poarch: The Music Behind the Magic
The third major face of this year’s Amazon Prime Day campaign is Bella Poarch, the Filipino-American singer and social media star whose music forms the energetic backbone of the ad. Her hit single “Build a BOP” was remixed exclusively for the commercial, creating a vibrant soundtrack that matches the fast-paced editing.
Bella appears in the ad’s musical interlude, dancing through surreal, digital landscapes representing Amazon’s categories — beauty, fashion, tech, and home. Each beat drop corresponds to visual transformations on screen: makeup palettes burst into fireworks, kitchen appliances shimmer like disco lights, and delivery boxes move to the rhythm.
Her segment symbolizes the fusion of creativity and consumer culture that Prime Day represents. “It’s all about celebrating the art of finding something that feels you,” Bella said in a behind-the-scenes clip. Her appearance adds youthful energy and taps into Gen Z audiences, many of whom follow her across platforms like TikTok and YouTube.
Diverse Supporting Cast: Everyday Heroes of Prime Day
While Awkwafina, Simu Liu, and Bella Poarch are the commercial’s stars, Amazon also cast several rising actors and real-life Prime members to appear in smaller vignettes. Among them are:
Derek Hough, the professional dancer, who performs a comic routine involving a vacuum cleaner deal.
Lana Condor, star of To All the Boys I’ve Loved Before, who appears briefly as a fashion influencer showing off her Prime wardrobe haul.
John Cho, the veteran actor, who narrates one version of the ad’s voiceover, adding humor and warmth.
Amazon’s creative team said the goal was to blend celebrities with “everyday faces,” making the ad feel communal rather than star-driven. This approach mirrors Amazon’s marketing shift — moving away from polished perfection and toward authentic, shared experiences.
The supporting cast, representing various ages and backgrounds, embodies Amazon’s message of inclusivity and universality. Prime Day is for everyone, and so is the cast.
Behind the Scenes: How the Ad Was Made
The 2025 Amazon Prime Day commercial was produced by Droga5, a creative agency known for its emotionally resonant storytelling. Directed by Kim Gehrig, who previously worked on campaigns for Apple and Nike, the ad was shot across multiple sets — from a suburban kitchen to a neon-lit warehouse that doubled as the “Deal Dimension.”
The production team used advanced motion-control cameras and AI-generated graphics to create seamless transitions between scenes. One particularly impressive sequence shows Awkwafina and Simu Liu “surfing” on a wave of delivery boxes — a combination of practical effects and digital artistry.
The team emphasized sustainability during production, reusing sets and materials from prior Amazon shoots. This commitment aligns with Amazon’s broader push toward greener initiatives, especially during high-profile events like Prime Day.
According to Gehrig, “The goal wasn’t just to sell — it was to celebrate the shared feeling of joy when you find something you love, at a price that surprises you.”
Public Reaction: Fans Can’t Get Enough
The commercial went viral within hours of release. Fans flooded social media with clips, memes, and reaction videos, praising the cast’s chemistry and humor. One user tweeted, “Amazon really said ‘Avengers: Discount Edition,’ and I’m here for it!”
TikTok challenges using Bella Poarch’s remixed track emerged almost immediately, with users recreating the commercial’s “Deal Dance” sequence. YouTube reactions highlighted Awkwafina’s comedic delivery, while Reddit threads dissected each cameo appearance.
Marketing analysts noted that the Prime Day 2025 campaign drove record engagement across Amazon’s digital platforms, with ad recall and positive sentiment up 40% compared to previous years. The combination of humor, music, and recognizable faces proved a winning formula.
Why Star-Driven Commercials Work
Amazon’s strategy of using star-driven yet approachable personalities like Awkwafina and Simu Liu is no accident. Studies show that audiences are more likely to trust and engage with brands that feature diverse, authentic, and humorous figures. By combining entertainment with relatability, Amazon ensures that its Prime Day ads feel like more than just marketing — they become part of pop culture.
Celebrity endorsements work best when the stars genuinely align with the brand’s image. Both Awkwafina and Simu Liu have public personas centered on humor, authenticity, and inclusivity — qualities Amazon strives to project. Their presence signals that Prime Day isn’t just about discounts; it’s about celebration and connection.
Looking Ahead: The Future of Prime Day Ads
As Amazon continues to evolve, its Prime Day campaigns are likely to grow even more cinematic and inclusive. Executives have hinted at future ads incorporating interactive technology — allowing users to click within a video to shop in real time or customize their viewing experience based on interests.
If the 2025 campaign is any indication, Amazon plans to make Prime Day a full-blown entertainment event. The blending of music, celebrity, humor, and technology ensures the ads resonate across generations and cultures.
And as for the stars of this year’s commercial — Awkwafina, Simu Liu, and Bella Poarch — their performances have set a new benchmark for what brand collaborations can achieve: energy, authenticity, and connection.
In summary:
The 2025 Amazon Prime Day commercial is more than a shopping promo — it’s a mini blockbuster starring Awkwafina, Simu Liu, and Bella Poarch, supported by a diverse cast that embodies the spirit of Prime Day. With clever direction, high-energy visuals, and genuine humor, this campaign celebrates what makes Prime Day so special: everyone’s invited, and everyone can find their moment of joy.
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