Who is the actor in the Trust and Will commercial?
Uncovering the spokesperson behind the “Make It Count” campaign
(By Carmichael Phillip)
Who is the actor/spokesperson in the “Make It Count” Trust & Will campaign
The actor and spokesperson appearing in many recent Trust & Will commercials—particularly in the “Make It Count” campaign—is Eddie Blackwell Williams.
He is described in the campaign materials as a warm, authoritative, and engaging figure who helps explain why making end-of-life wishes official (via a will or a trust) is essential.
What do we know about Eddie Blackwell Williams
Eddie Blackwell Williams is a working actor with credits in a number of television and web series. Some of his earlier work includes roles in Just Living: The Web-Series (2017), SWAT (2017), and 9-1-1 (2018).
He was chosen by Trust & Will in the “Make It Count” campaign because the company wanted someone credible, intelligent, warm, and approachable. The materials for the campaign emphasize that as part of this role, he’s tasked with bridging the gap between heartfelt conversations (family, end-of-life wishes) and the legal documents that make those wishes valid.
Why this casting matters for Trust & Will
In creating a campaign about wills, trusts, and final wishes, Trust & Will had a challenging balance to strike. The company needed to make the subject feel serious and legal, but also accessible and emotionally resonant. Eddie Blackwell Williams’s presence serves that dual purpose.
According to the BusinessWire release, the “Make It Count” campaign was developed with Marketing Architects, and the creative direction was to find someone “likeable, authoritative, and funny” so that the message of legal formalities doesn’t feel dry or scary. Williams fills that role.
Other notable persons in recent Trust & Will commercials
While Eddie Blackwell Williams is central in the “Make It Count” campaign, some commercials feature other notable figures. For example, Matthew Stafford (NFL quarterback) and Kelly Stafford (podcast host and advocate) have been included as brand ambassadors in commercial spots.
These appearances tend to focus on legacy, family planning, health challenges, and the importance of legal protection via wills and trusts in more personal, narrative-driven ads. Williams more often plays the explanatory / spokesperson role in broader campaign spots.
Conclusion: The face of the current Trust & Will ads
In short, the principal actor who you see delivering much of the “getting your final wishes on paper” message in Trust & Will’s recent commercials is Eddie Blackwell Williams. He provides the legal-clarity and trustworthy voice the brand needs to help make what is normally an uncomfortable topic more approachable.
If you see other Trust & Will spots (especially ones with Kelly & Matthew Stafford), those are separate or supplementary campaigns; but in the core “Make It Count” campaign, it’s Williams who’s front and center.
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