Who Is the Actress in the Booking.com Commercial?
Unpacking the star behind the ad and the campaign
(By Carmichael Phillip)
In the 2024 Booking.com “Book Whoever You Want to Be” campaign, the central figure is Tina Fey, the acclaimed comedian, writer, and actress. The campaign premiered during Super Bowl LVIII and was designed to showcase the playful idea that users can—through travel—step into different versions of themselves.
In the commercial, Fey scrolls through properties on the Booking.com app and muses, “With so many choices on Booking.com, there are so many Tina Feys I could be.” She then enlists “body doubles” to act out her alter egos in different vacation settings—from a luxurious hotel scenario to a rustic retreat.
The campaign also features notable cameo appearances — Jane Krakowski plays “Splurgy Tina,” Jack McBrayer appears as “Rustic Tina,” and Glenn Close appears in a surprise role as “Wild Tina,” complete with a wig. The ad leans into the comedic tension when Fey sees Close dressed as “Tina” and quips, “Glenn Close? … That’s my line!”
Thus, in the best-known recent Booking.com commercial (2024), the lead “actress” is Tina Fey, alongside those cameo performers.
Before the Tina Fey–led campaign, Booking.com’s 2023 “Booking.yeah / Somewhere, Anywhere” campaign featured Melissa McCarthy as the face of the ad.
In that campaign, McCarthy stars in a musical-inspired ad that emphasizes how booking a trip should feel fun from start to finish. She is joined by her husband Ben Falcone in some versions of the ad.
Therefore, depending on which Booking.com commercial you saw (2023 vs. 2024), the “actress” could be Melissa McCarthy (2023) or Tina Fey (2024).
In 2025, Booking.com expanded its celebrity casting. One recent TV spot ties into Wednesday: Season 2 and features Catherine Zeta-Jones. The ad positions her as Morticia from Wednesday, using Booking.com to manage her sinister creations.
Therefore, in that specific version of the Booking.com ad, the actress is Catherine Zeta-Jones, a departure from the comedic campaigns of earlier years.
While the marquee names (Fey, Krakowski, McBrayer, Close, McCarthy) are well publicized, fans have speculated over lesser-credited performers in the various alter ego roles. For example, some have sought to identify the “Romantic Tina Fey” persona actress in a scene around timestamp 0:22 of one ad. However, to date, her identity remains elusive in public records or casting credits.
One intriguing name is Cyrina Fiallo, who is credited in some advertising portfolios as appearing in Booking.com commercials (among other brand spots).
Yet, there is no definitive evidence tying her to a specific “body double Tina” in the 2024 campaign.
Thus, while the primary actors are credited, many supporting roles in those ads remain unconfirmed in public sources.
Conclusion
If by “the Booking.com commercial” you refer to the prominent 2024 Super Bowl ad campaign, the actress is Tina Fey, with supporting cameos by Jane Krakowski, Jack McBrayer, and Glenn Close.
If instead you saw a different version—like the 2023 ad—the lead may have been Melissa McCarthy.
And in specific tie-in campaigns such as Wednesday, the actress is Catherine Zeta-Jones.
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