Is Tina Fey in the Booking.com commercial?
Unpacking the “Book Whoever You Want to Be” campaign and her role
(By Carmichael Phillip)
In February 2024, Booking.com launched a new advertising campaign headlined by Tina Fey.
The campaign theme is “Book Whoever You Want to Be,” and Fey plays a central role in the spots.
One of the principal videos from the campaign is titled “Booking.com / Tina Fey books whoever she wants to be”, which aired around the Super Bowl period.
Thus, the direct answer is: yes, Tina Fey appears in a Booking.com commercial (or in fact, a series of related ads).
The Booking.com 2024 campaign leverages the idea of “travel alter egos” or personas people might adopt when going on vacation.
The slogan “Book Whoever You Want to Be” drives the message: the service lets travelers choose stays that fit different moods, styles, and identities.
In the main commercial spot, the narrative begins with Fey scrolling through listings on Booking.com and musing:
“With so many choices on Booking.com, there are so many Tina Feys I could be.”
To explore multiple facets of herself, she hires “body doubles” to represent different vacation-versions of Tina.
These alternate Tinas include:
“Splurgy Tina,” who enjoys luxury hotels (portrayed by Jane Krakowski)
“Rustic Tina,” who opts for cabin or nature stays (Jack McBrayer participates)
“Wild Tina,” who goes for farm stays and horses (with Glenn Close appearing in that persona)
In sum, the campaign uses Fey’s comedic identity to anchor the idea that Booking.com lets you explore different versions of yourself while traveling.
In the ad, we see scenes switching between different Tina personas, sometimes with playful exaggeration.
For example:
Splurgy Tina (Krakowski) is in a luxury hotel, perhaps near Rodeo Drive, shopping bags in hand.
Rustic Tina is shown in more remote settings, exploring cabins or nature environments.
Wild Tina (performed by Glenn Close in one scene) is shown on horseback in a farm or rural property, wearing a wig that she later removes.
The production is playful and self-aware: at one point, the “real” Tina Fey looks bewildered as one of the doubles (Glenn Close in Tina drag) appears.
One line she exclaims: “Glenn Close?!” as part of the joke.
An extended or alternate version features more cutaways, humor, and explorations of “which Tina to be.”
Media outlets and marketing press have treated Fey’s involvement as a major anchor for Booking.com’s 2024 campaign.
Skift noted the campaign’s ambition and that Booking.com often invests heavily in marketing, including major events like the Super Bowl.
People magazine covered how Fey’s “body doubles” included former 30 Rock coworkers in the ad.
People writes:
“Tina Fey stars in Booking.com’s latest Super Bowl commercial … The campaign, promoting the concept of booking accommodations that allow you to become different versions of yourself.”
Further, Entertainment Weekly described her reuniting with Jane Krakowski and Jack McBrayer in the spots, and the humorous surprise of Glenn Close playing “Tina” in one segment.
Industry voices see the campaign as a shift from transactional travel ads to identity-based storytelling: the idea is less “book a hotel” and more “become a version of yourself while traveling.”
In sum, the campaign is considered a high-profile, star-powered push by Booking.com to differentiate itself through narrative and celebrity appeal.
One might question whether all the appearances in the ad are really Tina Fey, or whether some are body doubles, stand-ins, or digital/video trickery. But the campaign’s own premise leans into that ambiguity: Fey explicitly “hires body doubles,” making those variations purposeful.
Another doubt could be: is this a “Booking.com commercial” in a conventional sense, or more of a branded content/celebrity tie-in? The advertisement appears in standard TV slots (including during the Super Bowl) and via Booking.com’s owned channels, so it functions like a typical commercial.
Also, viewers might ask: is Fey still involved in subsequent Booking.com ads, or was this a limited campaign? As of current public sources, the campaign appears specific to 2024, though Booking.com may continue to evolve its advertising strategies over time.
Booking.com’s choice to center Tina Fey is strategic: she brings comedic credibility, broad recognition, and a capacity to play with self-image and identity (which fits the “alter ego” theme).
Her persona allows the campaign to poke fun at the idea of “vacation me” versus “real me,” making the message more memorable and entertaining than a straight pitch.
For Booking.com, using a celebrity of her stature raises brand visibility, and tying it to the Super Bowl ensures mass exposure. The campaign’s narrative angle gives it staying power beyond pure visuals: consumers might recall the “so many Tinas I could be” idea.
The implicit message is that Booking.com is flexible and imaginative enough to cater to many traveler moods, not just the standard hotel stay.
Yes — Tina Fey is indeed in a Booking.com commercial (or set of commercials) as of 2024. Her involvement is front and center in the “Book Whoever You Want to Be” campaign.
She appears in various scenes, sometimes as herself, sometimes via body doubles playing alternate “Tina” versions, in different vacation contexts. The campaign uses her presence, humor, and narrative flexibility to deliver the message that Booking.com allows travelers to adopt multiple selves.
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