Is Catherine Zeta Jones in the Booking.com commercial?
A look at her role, rumors, and evidence
(By Carmichael Phillip)
Here’s what we know: in mid-2025, Booking.com released a 30-second ad tied to the Netflix series Wednesday, where the character Morticia Addams (portrayed by Catherine Zeta-Jones in the show) appears to endorse travel through a gothic lens.
The ad is titled “Booking.com – Wednesday: Season 2” and is explicitly credited on iSpot.tv as “Featuring Catherine Zeta-Jones.”
So yes — there is strong, public evidence that Catherine Zeta-Jones appears in the Booking.com commercial, in the character of Morticia.
Booking.com is a sponsor on Netflix’s ad-supported tier for Wednesday’s second season.
The campaign positions travel through a stylized “Morticia’s eyes,” blending romantic gothic imagery with real destinations.
According to Campaign, the campaign was shot on location with Catherine Zeta-Jones, using production elements (costumes, set design) from Wednesday.
A report from Majorca’s press notes that the ad was filmed on Mal Pas Beach in Alcúdia, with Zeta-Jones as Morticia, even wearing flippers in one humorous moment.
Thus the commercial is less a generic celebrity endorsement and more a transmedia extension of the Wednesday universe.
In the spot, Morticia Addams (Zeta-Jones) is shown lounging by a beach, absorbing a dramatic contrast between gothic persona and sunny travel settings.
One line in the ad: “To travel is to live … but to live is to die,” capturing her characteristic dark wit.
Another amusing beat: she appears in flippers, fully in character, in an outdoor resort setting — an incongruity meant to highlight the playful tone.
Thus her role is stylized — in character, not as “Catherine Zeta-Jones the actress” — which helps the ad maintain narrative consistency with the Wednesday brand.
Casting Zeta-Jones as Morticia in a commercial blurs the line between fiction and promotion. Because viewers already associate her with the character, her presence lends authenticity.
Brand-wise, it allows Booking.com to lean into storytelling — it’s not just “travel ad,” but “travel as Morticia would see it.”
From a marketing standpoint: linking the ad with the streaming show increases cross-promotion effectiveness. Promotional audiences who like Wednesday see more reason to engage.
Her star power and gravitas help elevate the simple travel pitch into something more cinematic, stylish, and memorable.
Some skepticism might arise: is what appears in the ad really her face, or a stunt double / digital composite? The iSpot credit “Featuring Catherine Zeta-Jones” lends formal support.
Moreover, press reports cite her presence on location during filming.
Also, some may ask: is this a “Booking.com commercial” in the classic sense, or more of a branded content / integrated campaign? It leans toward the latter — a hybrid between marketing content and narrative tie-in.
Another counterpoint: occasional rumors (or internet chatter) may misremember earlier Booking.com ads, but this 2025 Wednesday ad is the concrete one involving her.
The ad has drawn coverage in marketing press as a clever activation.
Critics and marketing watchers note that it helps push Booking.com beyond mere listings into emotional branding.
For fans of Wednesday, it deepens immersion — Morticia as travel guide is a fun twist, especially when done with high production values.
Social media buzz includes surprise and delight at seeing a beloved character “in vacation mode.” Local coverage from Mallorca describes the contrast of gothic tone and beach visuals.
From a branding risk perspective, misalignment is possible (if fans feel Morticia endorsing a product is too commercial), but so far the campaign seems to lean into self-aware humor, reducing backlash risk.
Yes — Catherine Zeta-Jones does appear in the Booking.com commercial, playing Morticia Addams in a stylized, narrative-driven ad tie-in to Wednesday Season 2.
Her appearance is integral to the campaign’s concept: not a random celebrity cameo, but a storytelling extension of a fictional universe.
While some questions may linger about production methods or the boundaries between fiction and advertisement, the balance of evidence (video, credits, press reports) supports that she is indeed part of this Booking.com commercial.
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