Who is the red‑headed woman in the Skyrizi commercial?
Uncovering the identity and story behind Skyrizi’s featured star
(By Carmichael Phillip)
Introduction: A Memorable Face
The Skyrizi psoriasis commercial—featuring a vibrant, red‑headed woman—caught many viewers’ attention with her radiant energy and empathetic portrayal of life with plaque psoriasis. In this article, we delve into who she is, why Skyrizi cast her, and what her performance means for pharmaceutical storytelling.
Identifying the Actress: Dana Deggs
According to Drugs.com, the red‑headed actress appearing in Skyrizi’s commercials—such as “Heart of the City,” “Day in the City,” and “Downtown Getaway”—is Dana Deggs, born February 9, 1996, in Miami, Florida. Her portrayal as a woman living with moderate to severe plaque psoriasis has made her a standout in the campaign.
Dana Deggs: Background & Career
Dana Deggs gained visibility through these Skyrizi ads, becoming the most recognizable face in the campaign. She’s credited with bringing both optimism and realism to her portrayal, helping to humanize the impact of psoriasis. Her acting credits also include appearances in Due Diligence (2008), Class Act (2010), and The Naked Brothers Band (2007). Deggs also has skills in design and photography and graduated from the Milwaukee Institute of Art and Design.
Why Dana Deggs Was Chosen
Skyrizi’s marketing goal is to present authentic, relatable individuals living with psoriasis. Dana’s warm, energetic presence paired with red hair that visually reinforces themes of vibrancy and health made her a natural fit. Her performance reflects the campaign’s human-centered messaging, aligning with AbbVie’s aim to raise awareness and hope through realistic storytelling.
Campaign Highlights & Visual Storytelling
The Skyrizi ads typically depict everyday life—the cityscape, social outings, vacations—juxtaposed against the invisible burden of psoriasis. In “Heart of the City” and “Downtown Getaway,” Dana’s character goes from self-consciousness to confidence, embodying the relief Skyrizi offers. Her red hair and bright demeanor visually emphasize the transformation theme.
Watch the Skyrizi Commercial
Feel the emotional resonance firsthand with this official spot:
Dana appears throughout, presenting a compelling portrayal that balances vulnerability and strength.
Audience Reception & Industry Impact
Viewers and psoriasis patients have praised the campaign for its honest representation. Many have commented on how Dana’s performance helped them feel seen—not just as a diagnosis but as a person—with emotional range and physical realism. Humanizing drug commercials in this way fosters connection with patients seeking options.
Pharmaceutical Advertising Trends: Authentic Faces Matter
Recent shifts in healthcare marketing favor casting actors who can convey genuine experience over medical dramatics. Dana Deggs exemplifies this trend. Her casting reflects AbbVie’s strategy of prioritizing credibility and empathy in messaging, especially when discussing chronic conditions that carry stigma.
Broader Campaign and Legacy
Since debuting in October 2021, Skyrizi’s campaign has reached millions across the U.S., featuring Dana as the face of clear-skin journeys. Through multiple spots and storytelling arcs, she’s become synonymous with the brand identity of hopeful, empowered patients.
Conclusion: More Than Just a Commercial Faces
The red‑headed woman in the Skyrizi commercial is Dana Deggs, whose engaging, empathetic portrayal has made her a memorable and impactful presence in pharmaceutical advertising. Her casting helps humanize psoriasis treatment and reinforces the message that Skyrizi offers real-life relief to real people.
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