Who is the actress in the Lexus UX advert?
Unveiling the face and story behind the UX campaign
(By Carmichael Phillip)
Introduction
The Lexus UX advert from the “Energy that drives you on” campaign stars Joy Crookes, the British singer-songwriter and rising music star, as both the protagonist and narrator of the piece.
This article explores who she is, how the campaign evolved, and why she was chosen to represent the Lexus UX.
Who is Joy Crookes?
Joy Crookes is a London-born musician, singer, and songwriter nominated for the Mercury Prize and BRIT Awards.
Her multicultural heritage from South London inspires her artistic output, blending music, fashion, and activism. In 2022, Lexus chose her as the global ambassador for the UX 250h hybrid SUV.
The Lexus UX “Energy that drives you on” Campaign
Launched in late 2022, the campaign highlights the UX as a catalyst for creativity and mobility. Crookes stars in four short films showing her journey—driving through city streets, heading to the beach, all while her hit track “Feet Don’t Fail Me Now” plays.
Her performance embodies youthful energy and urban sophistication.
Why Lexus Picked Joy Crookes
Lexus aimed to reach a younger, more diverse, socially engaged audience; Crookes reflects these values perfectly. Her artistic identity and advocacy in sustainability made her an authentic match.
She represents modern luxury beyond mere vehicle specs—a blend of culture, style, and social consciousness.
Campaign Visuals & Music
The ad was filmed across scenic European locations (notably Barcelona or Lisbon), capturing golden-hour street shots and coastal scenes.
Crookes’s song “Feet Don’t Fail Me Now” is featured as the soundtrack, tying personal ambition to driving performance.
🎬 Watch the Official Lexus UX Commercial
Reception and Legacy
The campaign has been praised for its cinematic quality, cohesive aesthetic, and emotional storytelling—placing Crookes at the center of Lexus’s reinvented brand narrative.
By highlighting a real artist and songwriter, Lexus signals that the UX is as much about identity as innovation.
Beyond the Commercial: Wider Impact
Four films, Instagram and TikTok content, and cinema-grade visuals created a holistic campaign—showing UX as a companion to creative life.
Crookes’s career also benefited: the campaign amplified her music and visibility, bridging automotive and cultural sectors.
Conclusion
The actress in the Lexus UX advert is Joy Crookes—not just acting, but starring as herself in a narrative of creativity, empowerment, and exploration. The campaign transformed the UX from an electric hybrid SUV into a symbol of emotional connection, cultural resonance, and modern luxury.
With her music, presence, and voice defining the UX experience, Lexus has crafted an advert—and ambassador—that transcends typical automotive marketing.
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