Who is the Singer in the New Gillette Commercial?
Uncovering the voice behind Gillette’s refreshed anthem
(By Carmichael Phillip)
🎵 The Latest Gillette Campaign Features an Iconic Tune
Gillette recently relaunched its legendary jingle—“The Best a Man Can Get”—with a modern reimagining that accompanies its evolving razor campaigns. Rather than just remixing the original, Gillette worked with a contemporary voice who brings renewed emotion, energy, and relevance to the brand’s signature anthem.
Meet the Singer: Tom Grennan
The singer featured in the new Gillette commercial is Tom Grennan, a British singer‑songwriter known for his soulful voice and emotive delivery. In 2023, Gillette invited Grennan to rework their iconic jingle for global campaigns—effectively blending nostalgia with fresh flair.
Grennan’s version premiered in prime‑time slots later that year, and the response was instantly enthusiastic—with fans urging him to release the full-length track as a single.
Watch the Commercial Performance
Here’s the YouTube video featuring Tom Grennan’s revamped “The Best a Man Can Get”:
The ad showcases personal grooming, emotional moments, and aspirational visuals—all elevated by Grennan’s powerful vocal performance.
Why Tom Grennan Was Chosen
Gillette describes the collaboration as a way to modernize their classic theme while preserving its essence. Grennan’s voice and persona—energetic yet heartfelt—help balance tradition with contemporary appeal.
The campaign debuted during high-visibility events like top-tier football broadcasts in the U.K., merging entertainment and cultural presence with brand messaging.
Tom Grennan’s Take on the Jingle’s Impact
Fans of Grennan soon recognized the tune at his concerts. Overwhelmed by demand, he released the full 61‑second version as a standalone track on streaming platforms in August 2024, calling it an opportunity to blend artistry with brand storytelling.
In interviews, Grennan reflected:
“I didn’t think people would know it was me at first,” he said—but the reaction proved otherwise. He described the collaboration as life‑changing enough to help support family financially—and emotionally gratifying to audiences worldwide.
The Legacy of the Jingle
Originally created in 1989 for a Super Bowl commercial, Gillette’s slogan and theme have echoed through pop culture for decades. Grennan’s version retains the core—“The Best a Man Can Get”—while giving it a fresh, modern voice for 2020s audiences.
For many under 40, Grennan’s rendition became the definitive version—though some were surprised to learn it’s built on a legacy tune dating back over three decades .
Public and Cultural Reactions
The campaign earned high praise for its emotional resonance and ability to bridge generations. Grennan’s fans embraced it passionately: fans at live shows requested it on homemade signs reading “Tom please play Gillette”, prompting him to include the song as his entrance music at major gigs including Gunnersbury Park in London.
Many branded it a stadium anthem-in-the-making, while others highlighted the crossover potential between brand advertising and chart-worthy pop.
Key Moments in the Story
Gillette approached Tom Grennan in 2023 to sing their signature jingle for updated ads
The new version launched on TV and online, gaining strong public attention
August 16, 2024: Grennan released the full-length version as a single—responding directly to fan demand
The song became widely recognized and used in Grennan’s own promotions and performances
Why This Matters: Branding & Music Converge
Gillette’s decision to tap Grennan signifies more than casting—it shows how sonic branding can evolve. The collaboration reassures long-time customers through familiarity, while recruiting younger audiences through fresh artistry and emotional connection.
It reflects a broader trend: brands turning to contemporary artists to reinterpret classic assets in culturally relevant ways. And with Grennan’s fanbase, the campaign doubled as a music promotion—demonstrating synergy between marketing and mainstream media.
Conclusion: Tom Grennan is the Voice of Gillette’s New Era
So, who is the singer in the new Gillette commercial? It’s Tom Grennan—the British artist whose rendition of “The Best a Man Can Get” has revitalized one of the most iconic jingles in advertising history.
His performance added modern soul and visibility to the brand, while reintroducing the melody to a new generation. Through this collaboration, Gillette reaffirmed that its legacy can adapt—with music, emotion, and style intact.
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