Subaru’s moving new commercial, “A Beautiful Silence,” centers around a touching scene: a father and his young son journeying through Yosemite National Park, experiencing nature’s wonders in a uniquely sensory-rich way. The boy—communicating through American Sign Language—is portrayed by Keivonn Woodard, a 10-year-old Deaf actor who earned an Emmy nomination for his role as Sam in HBO’s The Last of Us.
Directed by Lance Acord and created with the agency Carmichael Lynch, the commercial is a celebration of nature that transcends sound. In “A Beautiful Silence,” the father and son drive through Yosemite’s stunning terrain, culminating in an intimate moment by a roaring waterfall. Though the boy cannot hear the roar, he feels its vibrations—a poignant metaphor for how beauty can be experienced in multiple ways. The narrative sends a clear message: the outdoors belong to everyone.
YouTube video link
Casting Keivonn Woodard—a Deaf, Emmy-nominated child actor—was no accident. His presence brings authenticity and visibility to Deaf representation in media. Featuring a Deaf child in a mainstream commercial underscores Subaru’s broader dedication to inclusivity and accessibility—extending beyond mobility to emotional and sensory dimensions of the human experience.
The ad is more than a commercial—it’s a showcase of Subaru’s collaboration with the National Park Foundation’s Outdoor Exploration and ParkVentures programs. These initiatives aim to widen access to natural spaces for communities historically excluded, including individuals with disabilities. Through this effort, Subaru supports organizations like Black People Who Hike and underscores its commitment to environmental equity.
Summary Table
Topic Details
Commercial Title “A Beautiful Silence”—Subaru Forester Wilderness ad at Yosemite
Featured Actor Keivonn Woodard, 10-year-old Deaf actor, Emmy-nominated (The Last of Us)
Creative Team Directed by Lance Acord; produced by Carmichael Lynch
Message & Setting Experiencing nature through ASL and touch—regardless of hearing ability
Subaru’s Broader Impact Partnership with National Park Foundation; foco on inclusion and access
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