Who Is Wild Tina?

By Webmaster

  • Who Is Wild Tina?

    The Mystery Body‑Double in Tina Fey’s Booking.com Ad

    (By Javier Guerra)


  • Setting the Scene: Booking.com’s Super Bowl Return

    At Super Bowl LVIII (February 11, 2024), Booking.com premiered a highly anticipated 30-second ad featuring comedic legend Tina Fey and nods to 30 Rock collaborators like Jane Krakowski and Jack McBrayer. The concept was clever: Tina hires multiple versions of herself to showcase diversity in travel styles—enter “Wild Tina.”


  • Who Is Wild Tina? The Iconic Reveal

    In the extended commercial, “Wild Tina” makes an unforgettable entrance—a country‑farming version, ready to ride horses on a working ranch. The surprise reveal? Glenn Close playing her. Fey confronts her:

    “Who the hell are you?”

    to which Close-as-Wild Tina coolly responds, embodied by her poised demeanor in cowboy chic.

    NBC Insider summed it up: “The commercial gets even more absurd as we’re introduced to another body double, ‘Wild Tina,’ played by stage and screen legend Glenn Close.”


  • The Star‑Studded Cast of Tinas

    The ad features several Tina personas:

    “Splurgy Tina” (Jane Krakowski) – Luxe‑loving, Rodeo Drive‑style shopper.

    “Rustic Tina” (Jack McBrayer) – The laid‑back, Big Foot-esque hiker.

    “Wild Tina” (Glenn Close) – Ideal for a farm/ranch getaway.

    “Influencer Tina” and “30,000‑Steps Tina” round out the travel archetypes.

    Booking.com’s message was clear: “With so many choices on Booking.com, there are so many Tina Feys I could be.”


  • Why Glenn Close? The Star Power Behind Wild Tina

    Bringing in Glenn Close—an Academy Award‑winning actress—elevated the ad from clever concept to cultural moment. NBC Insider notes it felt like a mini 30 Rock reunion, with Close’s swivel‑highlights performance as Wild Tina spiking fan excitement.

    Close’s calm, understated delivery—answered by Fey—adds comedic gravity. That encounter between two power performers makes Wild Tina unforgettable.


  • Audience Reaction & Pop‑Culture Vibes

    Reaction was explosive. Fans on Reddit celebrated the surprise:

    “The commercial gets even more absurd…”

    Travel + Leisure described the campaign’s spectrum—from “Splurgy Tina” to “Wild Tina”—as perfect reflections of modern travel personas.

    The buzz online confirmed that Wild Tina wasn’t just an extra—it was a moment, a storyline, a star reveal.


  • Behind the Ad: The Booking.com Strategy

    This campaign illuminates Booking.com’s messaging goal: offering personalized travel experiences through one platform. Arjan Dijk, SVP & CMO of Booking.com, says:

    “This year’s ‘Booking.yeah’ campaign shows that travelers can book whoever they want to be by using our seamless app…”

    Each Tina doubles as a metaphor for traveler identity—whether indulgent, rustic, wild, or social media‑savvy.


  • Connecting with the 30 Rock Legacy

    Tina Fey’s longtime fans loved the callbacks. Including 30 Rock cast members—Krakowski, McBrayer—and closing with Glenn Close felt like a nostalgic reunion. NBC Insider even called it a:

    “Mini 30 Rock reunion”

    This layered approach blends brand messaging with playful fan service—making Wild Tina both ad and event.


  • Quotes from the Stars Themselves

    Though the commercial script did the talking, close attention to their expressions reveals the playful chemistry between Fey and Close. No leaked interviews yet, but media reported both actresses embraced the concept.

    Fey’s on‑camera precision matched with Close’s laid‑back, slightly mischievous turn behind the question “Who the hell are you?” brought comic relief and intrigue in equal measure.


  • The Legacy of Wild Tina

    Wild Tina isn’t just a one-off gag. She represents a trend where ads transcend product to become events—moments worth discussing.

    The campaign:

    Showcased Booking.com’s variety intuitively via personas.

    Harnessed surprise celebrity cameo to ignite media buzz.

    Engaged 30 Rock nostalgia, doubling pull among loyal fans.


  • Conclusion: Who Is Wild Tina?

    Wild Tina is Glenn Close—a powerful, unexpected presence in Booking.com’s Super Bowl spot. Her appearance, alongside other Tina personas, offered a witty portrayal of travel identity and booking possibility.

    By merging star power, nostalgia, and strategic messaging, Booking.com created an ad as modern and memorable as those 30-second theaters of old. Wild Tina stands as proof: sometimes, the best surprises come perfectly disguised in familiar faces.

    So when you ask, “Who is Wild Tina?”—the answer is a legend in disguise, galloping into our hearts from the silver screen into a Super Bowl commercial, riding high on Booking.com’s adventurous vision.

    Recommended Posts

  • Ad

  • Who is the voice in Reese’s commercials?

    Who is the voice in Reese’s commercials? Unwrapping the deep, devilish tones behind Reese’s iconic ads (By Carmichael Phillip) Introduction: The unmistakable voice of Reese’s When Reese’s launches a new product or playful…

    Who’s Voice Is on Home Depot Commercials?

    Who’s Voice Is on Home Depot Commercials? Uncovering the familiar—and often divisive—voice behind one of America’s most heard ad campaigns (By Carmichael Phillip) Introduction: that unmistakable tone Love it or hate it, the…

    Who is the woman in the Viagra commercial?

    Who is the woman in the Viagra commercial? Uncovering the actresses behind Viagra’s memorable ads (By Carmichael Phillip) Kelly King: The “Cuddle Up” Commercial Star Kelly King, a Los Angeles–based actress, gained attention for starring in…

    Who is the voice actor for Ford Pines?

    Who is the voice actor for Ford Pines? Unveiling the voice behind Gravity Falls’ brilliant author (By Carmichael Phillip) Introducing Ford Pines & the Voice Behind Him In the eerie and enchanting town of Gravity…

    Who is the actress in the Tampax commercials?

    Who is the actress in the Tampax commercials? Unpacking the faces behind today’s bold and talkative Tampax ads (By Carmichael Phillip) For years, Tampax has taken a refreshingly direct—and often humorous—approach to normalizing menstruation….

  • Ad

  • Who is the voice of the Sugar Bear cereal?

    Who is the voice of the Sugar Bear cereal? Unwrapping the smooth‑talking crooner behind Golden Crisp’s beloved mascot (By Carmichael Phillip) Introducing Sugar Bear: Cereal Icon Through the Decades Sugar Bear—Post’s sweet-talking mascot for…

    Whose voice is on the Harbor Freight commercials?

    Whose voice is on the Harbor Freight commercials? Unveiling the deep, commanding voice behind the “Job Well Done, Great Price” slogan (By Carmichael Phillip) The Sound You Know: Harbor Freight’s Signature Voice You’ve…

    Who is the voice in the Mucinex commercial?

    Who is the voice in the Mucinex commercial? Unveiling the voice behind Mr. Mucus — from classic goo to modern giggles (By Carmichael Phillip) Meet Mr. Mucus: The Mascot with an Accent One glance at…

  • Ad

  • Who is in the Olympic commercial with Ray Romano?

    Who is in the Olympic commercial with Ray Romano? Unpacking the comedic duo behind NBC’s Milan‑Cortina promo (By Carmichael Phillip) Getting to Know Ray Romano Raymond Albert Romano, born December 21, 1957 in New York…

    What actress does the Home Shield commercial?

    What actress does the Home Shield commercial? Unmasking the face behind Warrantina, the quirky Home Shield icon (By Carmichael Phillip) First Look: Who is “Warrantina”? Every now and then, a commercial character captures…

    Who is the voice on the Huggies commercial?

    Who is the voice on the Huggies commercial? Unpacking the unmistakable tone behind “We Got You, Baby” and what makes it so memorable (By Carmichael Phillip) Huggies diapers have built a powerful brand…

    Who is the girl in the Claritin commercial?

    Who is the girl in the Claritin commercial? Meet the face (and sneeze-resistant smile) behind the allergy relief ads… (By Carmichael Phillip) Claritin’s allergy season campaigns often feature bright, engaging characters—there’s the little…

    Who does the voice of the bear in the Robitussin Honey commercial?

    Who does the voice of the bear in the Robitussin Honey commercial? Meet the grizzly guest who insists your cough needs more than honey—it needs a friendly nudge (By Carmichael Phillip) Robitussin’s “Window…

  • Ad

  • What commercials does Ray Romano do?

    What commercials does Ray Romano do? A look at the funny side hustles of Everybody Loves Raymond’s beloved star… (By Carmichael Phillip) Ray Romano has entertained us for decades—as the everyman dad on…

    Who is the girl in the new Kohl’s commercial?

    Who is the girl in the new Kohl’s commercial? A close-up on the face behind the friendly shopping assistant everyone’s been talking about… (By Carmichael Phillip) Kohl’s viewers across the country have been…

    Who is the blonde actress in the Rakuten commercial?

    Who is the blonde actress in the Rakuten commercial? Unpacking the Glamour, Wit, and Fame Behind the Face of Rakuten (By Carmichael Phillip) The Star of the Show: Who Is She? The blonde…

  • Ad

  • Who are the actresses in the Poise commercial?

    Who are the actresses in the Poise commercial? Unmasking the Women Behind the Confidence-Inspiring Campaign (By Carmichael Phillip) The Face of Confidence: Who is the Main Actress in the Poise Commercial? Poise commercials…

    WHO ARE THE ACTORS IN THE KINETICO WATER COMMERCIAL?

    WHO ARE THE ACTORS IN THE KINETICO WATER COMMERCIAL? Unmasking the faces behind the flow (By Carmichael Phillip) Kinetico Water Systems has been known for its engaging TV commercials featuring real people—families, homeowners,…

    WHO ARE THE ACTORS IN THE SCRUBS COMMERCIAL?

    WHO ARE THE ACTORS IN THE SCRUBS COMMERCIAL? Reunions, celebs, and the story behind the viral ads (By Carmichael Phillip) The nostalgic “Scrubs” cast didn’t just drop off the medical stage—they’ve been starring…

    WHO ARE THE ACTRESSES IN THE L’ORÉAL HYALURONIC ACID COMMERCIAL?

    WHO ARE THE ACTRESSES IN THE L’ORÉAL HYALURONIC ACID COMMERCIAL? Unveiling the faces behind the glow (By Carmichael Phillip) When you think of the radiant visage behind L’Oréal’s Revitalift Hyaluronic Acid ads, one…

    Who is the actress in the Maison Perrier water commercial?

    Who is the actress in the Maison Perrier water commercial? Uncovering the face behind the sparkling campaign (By Carmichael Phillip) In recent months, the Maison Perrier sparkling water commercials have graced TV screens…

  • Ad