Summary
The men featured in the recent Gillette razor commercial are social‑media creators Frank and Joe Mele.
The father‑son duo, known for their viral TikTok banter and authentic dynamic, appear in the GilletteLabs spot titled “Face Time from GilletteLabs: The Next Generation of Shaving Calls,” where they share humorous, real‑life style conversation about shaving over a video call.
Still a Razored Edge: Gillette’s Diverse Brand Voices
Gillette commercials aren’t anchored to a single personality—instead, the brand features a rotating cast of influencers, actors, athletes, and viral sensations. One standout 2023 spot features TikTok’s father-son duo—Frank and Joe Mele. Beyond them, Gillette frequently brings in fresh voices and familiar faces, keeping their campaigns lively and relevant.
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Frank & Joe Mele: TikTok Fame to TV Spot
Perhaps the most talked-about “guy” in a recent Gillette commercial is Frank Mele, alongside his son Joe Mele. Known from TikTok for their banter-packed FaceTime sketches, this duo starred in GilletteLabs’ 2023 commercial titled Face Time from GilletteLabs: The Next Generation of Shaving Calls.
In this spot, Joe demonstrates a Gillette razor over video call. Frank comments delightfully on his son’s shave: “game changuh” and pronouncing “labs” like “la-yubs.” The ad’s charm stems from their authentic dynamic.
Quotes from the duo:
According to their TikTok, Joe wrote: “First time seeing our @Gillette commercial! Have you seen it yet?”
The spot went viral among fans, cementing the Mele duo as recognizable faces in Gillette’s campaigns.
Behind Their Rise: From TikTok to Nationwide Ads
The Mele family’s journey highlights the increasing value of social media influencers in advertising. Joe Mele launched his TikTok in late 2019; his father’s rooted Long-Island charm quickly resonated—Joe now boasts over 27 million followers on TikTok alone.
Gillette’s strategy taps into both authenticity and virality. Featuring real users with genuine chemistry helps the brand reach younger, digitally native audiences and adds emotional warmth to their product messaging.
Quick Facts: Frank & Joe Mele (Gillette Commercial)
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Names: Frank Mele and Joe Mele
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Relation: Father and son
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How They Rose to Fame: Viral TikTok duo known for banter‑packed videos (@mmmjoemele)
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Commercial Brand: Gillette (GilletteLabs razor campaign)
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Commercial Title: Face Time from GilletteLabs: The Next Generation of Shaving Calls
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Role: Real‑life father and son interacting over a video call about shaving technology
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Signature Moments: Frank’s Long Island accent and humorous reactions to Joe’s shave
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Why They Were Cast: Their authentic chemistry and built‑in social media audience help make the commercial feel relatable and modern.
VIDEO EXAMPLES: Mele Duo in Action
📺 TV Spot:
The 30-second Face Time ad shows Joe shaving live on FaceTime; Frank judging every move with his signature accent and comedic flair.
Looper
📺 Reaction Reel:
On TikTok, Joe posted their reaction to seeing the finalized commercial:
“First time seeing our @Gillette commercial! Have you seen it yet?”
Instagram
Why the Duple Works: Gillette’s Marketing Insights
Gillette’s move to feature Frank and Joe Mele aligned with several marketing trends:
Influencer marketing expertise: Audiences connect more with relatable personalities than polished ads.
Multigenerational appeal: Their dynamic resonates across Gen Z and older viewers.
Humor paired with product: The ad balances levity with clear focus on the razor’s attributes.
Other Notable Gillette Faces & Moments
Beyond the Mele pair, Gillette’s historic ad line-up includes:
Celebrity athletes: Derek Jeter, Tiger Woods, Josh Allen, among others.
Social impact storytelling: In 2019, Gillette featured transgender man Samson Bonkeabantu Brown in a raw, first-shave commercial with dad—marked moments in brand inclusivity.
Filmmaking voices: GilletteLabs commercials use memorable narrations by real users, celebrities, and voice actors to connect emotionally and distinctively.
This multifaceted casting strategy helps Gillette both modernize and reinforce its legacy.
The Business in Numbers: Engagement & Reach
The Mele commercial’s mix of authenticity and shareability expanded its reach:
TikTok reaction video amassed over 1.2 million likes and thousands of comments within days.
Viewers praised Frank’s accent and father-son vibe in comments: many said the ad was “relatable,” “funny,” and “family-first.”
Gillette’s choice of real people shows ROI—not only is brand recall high, but a viral moment was born organically.
Future Directions: What’s Next for Gillette’s Casting?
Gillette continues to diversify:
The brand’s 2024 efforts include Tom Grennan, featured both visually and musically across platforms to refresh The Best a Man Can Get campaign.
More expected features: former athletes, lifestyle influencers, relatable everyday heroes, and emotionally impactful social campaigners.
The aim is clear: blend cultural moments with recognizable authenticity to secure both relevance and emotional resonance.
FAQ: Frank & Joe Mele in the Gillette Commercial
Who are the guys in the Gillette razor commercial?
The men in the Gillette razor commercial are Frank and Joe Mele, a father‑son duo who became famous on TikTok for their humorous and affectionate videos together.
Is the Gillette commercial actor a real influencer?
Yes—Frank and Joe Mele are actual social‑media influencers, not traditional actors. Their natural on‑camera rapport helped Gollette create a relatable, modern ad.
What Gillette commercial features Frank and Joe Mele?
They appear in “Face Time from GilletteLabs: The Next Generation of Shaving Calls,” a GilletteLabs razor campaign that shows Joe shaving over a FaceTime video call while Frank reacts with humorous commentary.
Why did Gillette choose Frank and Joe Mele?
Gillette chose them because of their authentic dynamic, generational contrast, and huge TikTok following, which help the ad feel more like a real interaction and connect with a younger audience.
Are Frank and Joe Mele in other commercials?
They’re best known for this GilletteLabs spot, though their social media fame could lead to future brand partnerships. Their Mele TikTok account has amassed tens of millions of followers.
What do Frank and Joe Mele talk about in the commercial?
The commercial centers on a video chat where Joe demonstrates a GilletteLabs razor, and Frank comments with his signature voice and accent, joking and reacting to his son’s shave.
Conclusion: Gillette’s Modern Men—Faces Behind the Foil
The “guy” in the Gillette commercial isn’t one person—it’s an evolving cast reflecting cultural shifts and consumer tastes. Currently, the most prominent faces are Frank and Joe Mele, a TikTok sensation duo who transformed viral fame into national ad recognition. Their natural dynamic delivered both humor and human warmth to the GilletteLabs razor pitch.
But Gillette’s broader strategy incorporates celebrities and everyday voices alike—from Samson Bonkeabantu Brown to music and sports icons—to resonate with diverse audiences. In today’s crowded media environment, that mix of authenticity, relatability, and star power keeps Gillette razor-sharp.
So next time you recognize a familiar face in a Gillette spot, know there’s thoughtful intent behind that casting—and likely many more meaningful stories on the way.
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