How much does Tom Brady get for commercials?
Unpacking the jaw‑dropping sums behind commercials featuring the NFL legend
By Carmichael Phillip
Before we get into the numbers, here’s a preview: Tom Brady—arguably the greatest quarterback in NFL history—has turned off‑field opportunities into massive paydays. Through commercials, endorsements, and appearances, he’s earned well into the hundreds of millions. But exactly how much? Let’s break it down.
1. Brady’s wide‑ranging endorsement empire
Tom Brady’s off‑field earnings have been staggering. According to Celebrity Net Worth and SportsKeeda, he’s pulled in approximately $150 million from endorsement and brand partnerships alone. Forbes and People confirm he consistently earned between $10–20 million per year from deals with Under Armour, Subway, Hertz, Tag Heuer, Aston Martin, IWC, and more.
These lucrative deals extend beyond simple commercials—for instance, his multi‑year Aston Martin endorsement centered around a $360,000 “Tom Brady Edition” DB11, and he starred in Nationwide, UGG, Molecule Mattresses, and more, often featured in high‑profile campaigns.
2. Super Bowl commercial pay: millions for minutes
Super Bowl ads command top dollar. In 2025, a single 30‑second slot cost nearly $8 million. Celebrities in these spots often receive $3–5 million just for the appearance. When Brady teamed with Nick Foles for a NoBull Super Bowl ad, sources estimated his payout in that range. So, a major star like Brady likely earns at least $3 million for a high‑profile Super Bowl spot—and possibly more, depending on the deal.
3. FTX deal: a massive one‑time payout
One of Brady’s most eye‑popping commercial paydays came from FTX. Michael Lewis revealed that Sam Bankman‑Fried paid Brady $55 million for just 20 hours of work per year over three years. That translates to roughly $18 million per year, or about $2.75 million per hour—a jaw‑dropping rate, even accounting for travel, production, and exclusivity clauses. This deal stands as one of the highest known celebrity commercial paychecks ever.
4. Broadcast and analyst contracts boost earnings
While not strictly commercials, Brady’s 10‑year, $375 million deal with Fox as lead NFL analyst (≈ $37.5 million/year) is worth noting. Fox clearly sees Brady’s celebrity as a marketing tool—his face alone drives viewership and ad revenue. A YouTube analysis titled “Is Tom Brady Worth $375 MILLION to Fox?” discusses how Brady’s star power translates into advertising returns. Here’s a highlight:
5. Averages and totals: What kind of money is Brady seeing?
Combining his earnings:
Endorsements: $150–200 million total; $10–20 million annually
Super Bowl commercials: Around $3–5 million per spot
FTX deal: $55 million for limited hours
Broadcasting: $37.5 million per year
Even conservatively, Brady’s commercials and endorsements alone generated tens of millions per year—with peak years reaching $30–40 million or more.
6. Examples of iconic ads and quotes
Under Armour: Brady starred in numerous UA campaigns, blending athletic excellence with lifestyle appeal.
Subway: Early in his career, Brady appeared alongside other athletes highlighting fresh ingredients and healthier options.
Hertz: “Drive happy” spots featuring Brady and his family emphasize carefree travel.
Nationwide “On Your Side”: Brady lent a friendly, calm presence to insurance messaging.
NoBull Super Bowl/Bullshirt: Brady joked on Foles: “I think we’re cool, right?”.
On FTX, Michael Lewis noted:
“He paid Tom Brady $55 million for 20 hours a year for three years”.
And from “Drive With Jim Farley”:
“Money didn’t motivate me … I didn’t care about going to all these different places … I just wanted to be my best.”
People.com
This underlines how Brady chooses high‑impact partnerships over volume.
7. Why brands pay Brady—and why it works
Brady’s charisma, trustworthiness, and elite performance make him a marketer’s dream. Yahoo Finance once highlighted the “Tom Brady effect”—brands advertised during his games see measurable sales lifts. His clean public image adds to his appeal—until the FTX scandal, that is. Still, most brands see him as a value multiplier.
Super Bowl advertisers, in particular, view his presence as worth the high costs: for instance, NoBull likely spent $8 million+ on airtime plus a multi‑million dollar talent fee. Yet they confidently afford it because Brady brings eyeballs and credibility.
8. What’s next for Brady’s commercial career?
Post‑retirement and broadcast career, Brady’s marketability remains strong. He’s branching into production (Netflix roasts), wellness (TB12), NFTs (Autograph), and team ownership—yet he continues select ad deals. Expect deals with Fanatics, UGG, luxury and wellness brands, food/bev campaigns, and a likely continuation in Super Bowl‑level spots.
Final Takeaways
Category Estimated Fee
Endorsements (annual) $10–20 million
Super Bowl spots $3–5 million each
FTX deal (annualized) ~$18 million
Broadcast (Fox) $37.5 million/year
Total off‑field earnings $30–70 million+ per year
Tom Brady’s commercial power is undeniable. Beyond his legendary football career, he’s masterfully crafted a brand—elite, trustworthy, and enduring. His commercials pay him millions, his contracts bring tens of millions annually, and his influence reshapes sales and media landscapes alike.
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