Who is the Weird Girl in the Apple Commercial?
**Exploring the identity and rising popularity of Apple’s quirky breakout star**
(By Javier Guerra)
The Apple Commercial That Sparked Curiosity
In recent months, an Apple commercial has quietly taken the internet by storm—not necessarily for its technology, but for the unconventional young woman at its center. The commercial, titled “Crush!”, features a young actress with messy bangs, oversized glasses, and a unique sense of style. Her energy is offbeat, her expressions odd, and her presence totally magnetic. Viewers across social media platforms have asked the same question: “Who is the weird girl in the Apple commercial?”
The ad is part of a broader campaign for Apple’s iPad Pro, which shows creative professionals working in an almost chaotic frenzy—until everything is simplified and streamlined into the new tablet. But it’s not the tech that stuck in people’s minds—it’s the quirky actress leading the charge.
On Twitter, a user wrote:
“Forget the iPad. Who is the weird art girl in the Apple ad? I need her entire filmography.”
This surge of attention reveals just how compelling a performance—even in a 30-second ad—can be when delivered with authenticity and charm.
Meet Ava Locklear: The Actress Behind the Role
The mysterious “weird girl” in the Apple commercial is portrayed by actress Ava Locklear—a name that’s now becoming increasingly familiar. While she’s still relatively new to the mainstream spotlight, Ava has been working in independent theater and short-form content for years.
Her performance in the Apple ad reflects her offbeat stage style—equal parts vulnerable and eccentric. In an interview with Backstage Magazine, Ava explained:
“I wanted her to feel like someone you know. Maybe your artsy friend in high school who was always making collages and humming weird songs.”
Her look in the ad—shaggy haircut, thrift-store aesthetic, expressive eyes—was very intentional. According to the commercial’s director, Ava contributed heavily to the character’s design:
“Ava showed up to the first fitting in her own clothes and said, ‘This is how she’d dress.’ And we just let her run with it.”
Why Viewers Love the ‘Weird Girl’ Vibe
There’s something instantly relatable about Ava Locklear’s portrayal. In a world where commercials often feature polished, idealized people, her character feels refreshingly real.
Critics and fans have praised the ad for breaking from tradition. Media columnist Rachel Fenn wrote in AdWeek:
“She’s not just quirky for the sake of it—there’s depth behind the weirdness. That’s why she’s stuck in the cultural imagination.”
YouTube reactions to the ad often focus on Ava’s facial expressions—especially a moment where she looks directly at the camera with a combination of exasperation and joy.
Comments like the following are common:
“She makes me feel seen in the strangest way.”
“I can’t tell if she’s awkward or brilliant. Probably both.”
That ambiguity—odd but endearing—is what makes her stand out.
Internet Fame and Fan Theories
Since the ad’s debut, online platforms have lit up with speculation and memes. Reddit threads titled “Who is this girl in the Apple ad?” and TikTok videos analyzing her every mannerism have generated millions of views.
One fan theory suggested she was the daughter of a well-known actor because of her familiarity on-screen. Others speculated she was a visual artist or musician due to her eccentric vibe. None of that turned out to be true—but it underscores how strongly audiences were affected by her presence.
On TikTok, the hashtag #AppleAdGirl trended for several days, with users posting makeup tutorials, outfit recreations, and “weird girl dances” inspired by Ava’s performance. One user even commented:
“She walked so Zooey Deschanel could run. And then she ran past her.”
A Legacy of Eccentric Icons
Ava’s portrayal has sparked comparisons to earlier “weird girl” icons in pop culture. Think of characters like Amélie in Amélie, or Margot Tenenbaum from The Royal Tenenbaums. These characters are often artistic, emotionally complex, and a little detached from the world—but in ways that feel deeply human.
In fact, Ava herself cited Amélie as a key inspiration. She told IndieWire:
“When I was a teen, I used to walk around Paris with my headphones in pretending to be Amélie. So yeah, I was kind of born for this.”
It’s not the first time Apple has leaned into this kind of aesthetic either. The company has a long tradition of casting “outsiders” in their commercials—from the famous “Think Different” campaign to more recent ads that emphasize creativity and individuality.
Behind the Scenes: Creating the Character
The ad’s production team revealed that Ava Locklear was not their initial choice. In fact, over 300 actresses auditioned for the part. It was Ava’s improvisational energy that secured her the role.
Casting director Jamie Tran said:
“Everyone else came in trying to act weird. Ava just was weird—in the most lovable, authentic way.”
During filming, Ava was allowed to improvise many of her movements. The shot where she stumbles while dancing was actually a mistake that the director loved so much, they kept it in.
Apple’s VP of Global Marketing remarked:
“We didn’t need her to sell a product. We needed her to tell a story—and she nailed it.”
What’s Next for Ava Locklear?
Ava’s star is clearly on the rise. Since the commercial aired, she has been contacted for a variety of new roles—ranging from indie film scripts to modeling campaigns for alternative fashion brands.
She recently signed with a major talent agency and is rumored to be in talks for a role in a streaming platform’s new comedy-drama series.
On her Instagram (which exploded to over 500k followers in under a month), she posted a caption that read:
“Didn’t expect my face in a tech commercial to blow up like this. But here we are. Thanks, weird internet people. I love you.”
It’s clear that Ava Locklear isn’t just a one-time ad curiosity. She’s becoming a symbol for a new kind of on-screen presence—less polished, more peculiar, and undeniably real.
The Power of Authentic Casting
In an era where authenticity often trumps traditional glamor, Apple’s choice to cast someone like Ava Locklear seems ahead of the curve. Rather than a conventional beauty or a seasoned actress, they found someone whose personality is the message.
The “weird girl” isn’t just a marketing gimmick. She represents a shift in how we perceive relatability on screen—embracing imperfection, personality, and unapologetic individuality.
As one Twitter user put it:
“Apple finally made an ad that didn’t make me want to skip. Mostly because of her. Give her an Oscar. Or at least another ad.”
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