Who is the lady that does the New Day commercials?
Meet the trusted face behind the Veteran Home Loan ads
(By Carmichael Phillip)
Summary
Juliana Folk is the woman featured in the NewDay USA commercials. She serves as the brand’s primary spokeswoman — especially in ads promoting veteran home loans and refinancing — bringing a warm, relatable presence and clear delivery that helps viewers understand the company’s services.
Introduction: A Familiar Face
Have you seen the warm and confident woman in those NewDay USA commercials—especially the ones promoting veteran home loans or refinancing at historically low rates? Millions of viewers recognize her calm presence, but few know her name or background. Today, we dive into who she is, what makes her appeal so strong, and how her role shapes public perception of NewDay USA.
The Blonde Spokeswoman: Juliana Folk
The current face of NewDay USA is Juliana Folk, an actress, model, writer, and producer based in California. Tuko.co.ke confirms that she became the brand’s primary ambassador in 2022, stepping into a role previously held by Tatiana Zappardino. With her neutral tone and polished delivery, Juliana anchors each ad in authenticity and warmth.
Profile Snapshot: Who Is Juliana Folk?
Born and raised in Southern California to an artistic family—her father is musician Jimi Bertucci and her uncle actor Gary Graham.
Studied storytelling at Crafton Hills College and celebrates her creative roots.
Works as a model, writer, producer, and celebrated brand ambassador, with a net worth estimated around $700K.
Married to photographer Jeremy Folk; they share one child and often post family moments to her Instagram account.
Quick Facts
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Name: Juliana Folk
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Profession: Actress, Model, Writer, Producer
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Featured In: NewDay USA commercials (veteran home loans and refinancing)
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Nationality: American
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Birthplace: Southern California, USA
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Education: Studied storytelling and media production; attended Crafton Hills College
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Family: Married to photographer Jeremy Folk; they share one child
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Known For: Clear, friendly presentation and authentic communication in financial commercials
From Replacement to Brand Mainstay
Juliana took over for Tatiana Zappardino, another popular NewDay USA spokeswoman known for her veteran loan ads, including the beloved “Big One” spot. While Tatiana still garners attention—with over 43,000 airings in recent campaigns
—Juliana has quickly carved out her own niche.
Her ads, featuring her speaking directly on topics like refinancing and Home Equity Conversion, reflect NewDay’s pivot toward a warmer, more personable tone, thanks in part to her friendly and authoritative delivery.
Why Juliana Folk Resonates
Relatability – A genuine, conversational style that resonates with veterans and families.
Professionalism – Trained and experienced, she delivers complex mortgage information with calm clarity.
Visual Strength – Appearing often in front of a home, in a posture of trustworthiness and connection.
Juliana helped NewDay through a critical brand shift, becoming a recognizable and relatable ambassador who people feel they can call on.
FAQ: Juliana Folk and the NewDay USA Commercials
Who is the lady in the NewDay USA commercials?
The lady in the NewDay USA commercials is Juliana Folk, an actress, model, writer, and producer who serves as the spokeswoman for the company’s veteran loan and refinancing ads.
What does Juliana Folk do in the NewDay USA ads?
Juliana Folk presents NewDay USA’s financial services, explaining veteran home loan options and refinancing opportunities with a friendly, trustworthy style.
Has Juliana Folk appeared in other TV shows or films?
Yes. Before becoming the face of NewDay USA, Juliana Folk appeared in several film and television projects and has experience in acting and creative production.
When did Juliana Folk start appearing in NewDay USA commercials?
She became the brand’s primary ambassador in 2022, replacing the previous spokeswoman and quickly gaining visibility through widespread ad airings.
Is Juliana Folk married?
Yes. Juliana Folk is married to photographer Jeremy Folk, and they share a child together.
Why is Juliana Folk popular in the NewDay USA ads?
Her warm, conversational delivery and professional presence help make complex financial topics feel more accessible and trustworthy for viewers.
What’s Ahead for Juliana Folk?
Juliana shows no signs of slowing. With her NewDay exposure boosting visibility, she’s also featured in diverse projects—commercial campaigns, short films, and writing collaborations. Her Instagram hints at creative ventures tied to her role as a “LA storyteller,” reflecting ongoing work in scriptwriting and production.
Financially and professionally, the rise from spokesmodel to multimedia creative producer signals an exciting trajectory.
Conclusion: A Trusted Voice for NewDay
The lady behind the NewDay commercials is Juliana Folk—a multifaceted talent whose authentic delivery and storytelling skills make her a perfect match for serious financial messaging. With over 50,000 TV airings and counting, she’s steadily become NewDay’s reassuring voice.
Next time you see her discussing veteran benefits or refinancing, you’ll know who she is—and why she fits the role so well.
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