Who is the lady that does the New Day commercials?
Meet the trusted face behind the Veteran Home Loan ads
(By Carmichael Phillip)
Introduction: A Familiar Face
Have you seen the warm and confident woman in those NewDay USA commercials—especially the ones promoting veteran home loans or refinancing at historically low rates? Millions of viewers recognize her calm presence, but few know her name or background. Today, we dive into who she is, what makes her appeal so strong, and how her role shapes public perception of NewDay USA.
The Blonde Spokeswoman: Juliana Folk
The current face of NewDay USA is Juliana Folk, an actress, model, writer, and producer based in California. Tuko.co.ke confirms that she became the brand’s primary ambassador in 2022, stepping into a role previously held by Tatiana Zappardino. With her neutral tone and polished delivery, Juliana anchors each ad in authenticity and warmth.
Profile Snapshot: Who Is Juliana Folk?
Born and raised in Southern California to an artistic family—her father is musician Jimi Bertucci and her uncle actor Gary Graham.
Studied storytelling at Crafton Hills College and celebrates her creative roots.
Works as a model, writer, producer, and celebrated brand ambassador, with a net worth estimated around $700K.
Married to photographer Jeremy Folk; they share one child and often post family moments to her Instagram account.
From Replacement to Brand Mainstay
Juliana took over for Tatiana Zappardino, another popular NewDay USA spokeswoman known for her veteran loan ads, including the beloved “Big One” spot. While Tatiana still garners attention—with over 43,000 airings in recent campaigns
—Juliana has quickly carved out her own niche.
Her ads, featuring her speaking directly on topics like refinancing and Home Equity Conversion, reflect NewDay’s pivot toward a warmer, more personable tone, thanks in part to her friendly and authoritative delivery.
Why Juliana Folk Resonates
Relatability – A genuine, conversational style that resonates with veterans and families.
Professionalism – Trained and experienced, she delivers complex mortgage information with calm clarity.
Visual Strength – Appearing often in front of a home, in a posture of trustworthiness and connection.
Juliana helped NewDay through a critical brand shift, becoming a recognizable and relatable ambassador who people feel they can call on .
Video: See Her In Action
One of Juliana’s standout spots is the “Need Cash?” Home Equity TV commercial. While there’s no official NewDay upload, it’s widely shared on iSpot.tv and YouTube—just search “Juliana Folk NewDay USA.” In the ad, she explains options clearly, encouraging veterans to consider their benefits in a conversational, reassuring tone.
Quotes from Industry and Audience
Tuko.co.ke notes Juliana “replaced Tatiana Zappardino as the lead… her current role has garnered her more fans”.
IMDb/iSpot.tv tracking shows Juliana’s ads have aired over 53,000 times in 30 days, highlighting her prevalence as the brand spokesperson .
From Tatiana: “Stop asking for permission… Be your authentic self in every role.” —Tatiana Zappardino on stepping into and evolving such spokesperson roles.
About Tatiana Zappardino: A Predecessor’s Legacy
Before Juliana stepped in, Tatiana Zappardino was the beloved face of NewDay for several years. A former Marine Corps Public Affairs Officer turned actress, she continues to work in TV—most notably in Tulsa King—and remains respected in vet-loan advertising.
Tatiana’s approach—firm yet empathetic—helped lay the groundwork for Juliana’s ability to continue evolving NewDay’s trusted brand image.
What’s Ahead for Juliana Folk?
Juliana shows no signs of slowing. With her NewDay exposure boosting visibility, she’s also featured in diverse projects—commercial campaigns, short films, and writing collaborations. Her Instagram hints at creative ventures tied to her role as a “LA storyteller,” reflecting ongoing work in scriptwriting and production.
Financially and professionally, the rise from spokesmodel to multimedia creative producer signals an exciting trajectory.
Conclusion: A Trusted Voice for NewDay
The lady behind the NewDay commercials is Juliana Folk—a multifaceted talent whose authentic delivery and storytelling skills make her a perfect match for serious financial messaging. With over 50,000 TV airings and counting, she’s steadily become NewDay’s reassuring voice.
Next time you see her discussing veteran benefits or refinancing, you’ll know who she is—and why she fits the role so well.
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