Who is the lady in the Starry Soda commercial?
Meet the star behind Starry’s Super Bowl debut
(By Carmichael Phillip)
Introducing Ice Spice – The Spark of Starry
In Starry’s high‑energy Super Bowl LVIII commercial, the “lady” you spot stealing the spotlight is none other than rap sensation Ice Spice. Born alongside the refreshing wave of Starry — PepsiCo’s lemon‑lime challenger — she becomes the brand’s central figure, narratively and visually, in this 30‑second love‑triangle‑style ad.
This marks Ice Spice’s first appearance in a Super Bowl commercial, making the moment truly iconic.
What Happens in the Ad?
The narrative is playful:
Ice Spice relaxes with Starry while being serenaded by Starry’s mascots, Lem and Lime.
Enter “her ex” — a rival lemon‑lime soda that gets the cold shoulder.
Tagline: “It’s time to see other sodas.” It’s playful breakup metaphor meets bold brand refresh.
Watch the full amusing and engaging commercial here:
Watch Ice Spice’s Starry Super Bowl Spot (via TikTok snippet review)
Why Ice Spice Was Chosen
PepsiCo’s marketing head called it out: “Ice Spice is influencing hip‑hop by bringing a new signature style… similarly, Starry is providing a refreshing burst…”
The collaboration was a clever convergence of:
Cultural relevance: Ice Spice is a rising Gen‑Z icon.
Brand alignment: Her bold, unapologetic persona mirrors Starry’s fresh challenge to status‑quo sodas.
Viral potential: Her presence generated immediate buzz across social media.
Marketing Magic: Mascots & Messaging
Starry’s mascots, Lem and Lime, flank Ice Spice, cementing a fun, brand-centric narrative that combines:
Cute‑but‑quirky mascots
A compelling celeb storyline
A strong “break up” message aimed at sprite‑dominance
Social media tie‑ins included:
#SeeOtherSodas — Fans smashing emotional ex‑relationship symbolism with sodas.
Mascots swiping on Tinder.
Break‑up kits featuring merch and free Starry deliveries.
🧠 Cultural & Industry Impact
Forbes celebrated the commercial, calling it a “heartbreak” moment.
It represented Starry’s first major push into the sports & entertainment world via the Big Game.
Cemented early gains — Starry already secures NBA partnerships.
Beyond the Screen – How Fans Reacted
TikTok and IG blew up with posts reacting to “Ice Spice + soda mascots = iconic.”
Twitter users posted memes parodying the “break‑up soda.”
Merchandise and kits quickly sold out, proving the spot’s resonance.
🎥 Similar Starry Campaigns
Starry leveraged celebrity power before:
Keke Palmer featured in a Kiss‑Cam‑style spot during NBA games.
Ice Spice’s spot followed that blueprint — using personality-rich celeb tie‑ins to embed Starry into pop culture.
The Strategy: Data + Pop Culture ✨
PepsiCo’s research indicated Gen‑Z craved fresh, relatable ad messaging after decades of Sprite domination. Enter:
Insight: celebrity-lead “drama” cuts through the clutter.
Execution: a crisp, funny spot during peak viewership.
Amplification: viral engagement via memes, kits, and hashtags.
Effectively, Ice Spice + Starry = youth culture turned soda trends
🔁 Timeline: Starry’s Celebrity Strategy
Year Campaign Celebrity
2023 Launch + NBA tie‑ins Keke Palmer
Early 2024 Super Bowl LVIII ad Ice Spice
Post‑2024 Social activations + merch Various influencers
✅ Key Takeaways
Who is the lady? She’s Ice Spice, the rapper turned star of Starry’s flagship Super Bowl commercial.
Why her? Her bold persona matched Starry’s fresh market entrance.
Campaign power? The combination yielded viral content, merchandise buzz, and a strong position in Gen‑Z marketing.
🎬 Featured Example Clips
TikTok recut of the Super Bowl ad: punchy breakdown with fan captions.
AdWeek coverage of the “love triangle” theme and viral potential.
In Conclusion: Ice Spice is Starry’s Fresh Face
In every sense — as star, storyteller, and cultural ambassador — Ice Spice is the woman of the hour in Starry’s big commercial moment. She embodies the campaign’s call: break up with the old, embrace the new. And if a soda can have an attitude, this is it.
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