Who Is the Actor in the Pickleball Commercial?
Unveiling the Stars Behind the Super Bowl Ad Sensation
(By Carmichael Phillip)
The 2025 Super Bowl LIX featured a standout commercial that quickly became a fan favorite: Michelob Ultra’s “The Ultra Hustle.” This 60-second spot showcased a surprising and humorous twist on the popular sport of pickleball. While the ad featured several notable athletes, it was the performances of two seasoned actors that truly stole the show.
The commercial prominently featured Willem Dafoe and Catherine O’Hara, both of whom brought their unique comedic talents to the pickleball court. Dafoe, known for his intense roles in films like Spider-Man and The Lighthouse, and O’Hara, celebrated for her performances in Beetlejuice and Schitt’s Creek, portrayed an older couple who challenge younger athletes to a game of pickleball for free rounds of Michelob Ultra beer. Their unexpected prowess on the court and witty banter added a delightful layer of humor to the ad.
Adweek
In “The Ultra Hustle,” Dafoe and O’Hara’s characters appear unassuming at first, engaging in casual conversation with a young couple at a bar. However, when the topic shifts to pickleball, they confidently challenge the couple to a match. What ensues is a fast-paced and comedic game where the seasoned duo outplay the younger competitors, all while enjoying their Michelob Ultra beers. The commercial cleverly highlights the brand’s message of enjoying life’s simple pleasures through friendly competition.
DesignRush News
The casting of Dafoe and O’Hara was a strategic choice by Michelob Ultra to infuse the commercial with star power and comedic flair. Their performances were complemented by real-life athletes, including NFL Hall of Famer Randy Moss, Olympic gold medalist Ryan Crouser, and WNBA star Sabrina Ionescu, who portrayed the younger competitors. The juxtaposition of seasoned actors with professional athletes added to the humor and appeal of the ad.
Anheuser-Busch
“The Ultra Hustle” received widespread acclaim for its clever concept, humorous execution, and the unexpected pairing of Dafoe and O’Hara. The commercial resonated with audiences, garnering attention on social media and contributing to Michelob Ultra’s continued success in Super Bowl advertising. The ad’s blend of celebrity appeal and relatable humor exemplified the brand’s commitment to delivering entertaining and memorable content.
System1 Group
In the world of Super Bowl commercials, “The Ultra Hustle” stands out as a prime example of effective storytelling and star-studded casting. Willem Dafoe and Catherine O’Hara’s performances brought a unique charm to the ad, making it one of the most talked-about commercials of Super Bowl LIX. Their portrayal of seasoned pickleball enthusiasts not only entertained viewers but also reinforced Michelob Ultra’s brand message of enjoying life’s simple pleasures with a touch of humor.
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