What football player does Taco Bell commercials?
A look at which NFL stars appear in Taco Bell’s advertising campaigns
(By Carmichael Phillip)
Taco Bell Commercial featuring Davante Adams
Taco Bell is no stranger to celebrity endorsements, and in recent years they’ve leaned into partnerships with NFL players. If you’ve watched a Taco Bell ad and wondered, “Which football player is that?”—you’re not alone. In this article, we’ll explore which NFL stars Taco Bell has featured, the nature of their campaigns, and how those partnerships have shaped brand storytelling.
Davante Adams: Taco Bell’s Primary NFL Partner
The most notable football player in Taco Bell commercials is Davante Adams. He has appeared in multiple Taco Bell ad spots, especially notable is the “In-Home Taco Bell” campaign, where the narrative imagines a fully functional Taco Bell inside his home. iSpot’s listing for one such spot, “Order #1: Taco Bell x Davante Adams,” explicitly credits Adams as the athlete featured.
One of those ads opens with a Taco Bell employee calling “Order Number One” from the restaurant installed in his kitchen, and Adams quips that the employee doesn’t need to call out numbers since it’s just him. That kind of playful, tongue-in-cheek approach matches the Taco Bell style.
Moreover, Taco Bell ran a Craving Nacho Fries spot in which Adams interacts with a Taco Bell counter in his home, underscoring their creative “in-home fast food” concept.
Adams’ relationship with Taco Bell is more than superficial: Taco Bell and Adams have turned the campaign into experiential marketing. In 2025, Taco Bell created a “Davante’s House” fan experience at SoFi Stadium (home of the Rams) based on his house campaign, allowing fans to walk through the space and experience memorabilia and a Taco Bell counter room.
So, when someone asks, “What football player does Taco Bell commercials?” the answer in most recent cases is Davante Adams.
Details of the Adams–Taco Bell Campaigns
Taco Bell Commercial 2024 Davante Adams Cantina Chicken Bowl
Adams’ campaigns with Taco Bell include commercials for menu items like the Cantina Chicken Bowl. In these, the “in-home” Taco Bell motif is a recurring theme: the idea that Taco Bell is so essential to his life, he has it in his house.
The Order #1 ad is among the more prominent ones. His lines and presence are used as “celebrity flavor” rather than a straight endorsement; the ads lean into humor and storytelling more than a sales pitch.
Taco Bell also positions him in creative tie-ins — for example, his home in Las Vegas was humorously “listed” by Taco Bell when he moved to another team, continuing the brand narrative.
These campaigns blur the lines between advertisement, personality marketing, and immersive experience — not just “here’s a famous person.”
Other NFL Players in Taco Bell Ads?
While Davante Adams is the standout, there is less public evidence that Taco Bell has made a habit of featuring many NFL players. Most recent commercial casts beyond Adams are not widely credited in listings or ad catalogs.
That said, brands sometimes test multiple endorsers or rotate celebrity voices, but none have matched the level of visibility or consistency Adams holds. In iSpot’s catalog, many Taco Bell spots list “no actors identified,” suggesting either background actors or low-name talent.
Also, older former players have done broad commercials in their post-playing careers. For instance, Howie Long, after his NFL career, appeared in a number of commercials including a stint with Taco Bell among many brands.
But in the current era, the primary NFL-player face for Taco Bell is Davante Adams.
Why Taco Bell Chose Davante Adams
There are a few reasons Adams is such a good fit:
Authenticity & personal brand: Adams has publicly expressed his love for Taco Bell, which aligns with the creative narrative of having a Taco Bell in his house.
Star power: He’s a well-known wide receiver with a strong NFL profile, which gives weight to the campaign.
Narrative potential: The “in-home Taco Bell” concept is more imaginative and brand-forward than a simple endorsement, allowing more creative storytelling.
Longevity & flexibility: The campaign has been extended beyond just ads, into experiential activations like “Davante’s House” at stadiums.
Because of that, Taco Bell’s use of Adams is deeper than just “hey, here’s a celebrity in an ad”—it’s become part of their evolving brand identity.
In conclusion: the football player who does Taco Bell commercials most prominently is Davante Adams. His campaigns push creative boundaries, blending fun, humor, and immersive brand storytelling in a way that has made those commercials stand out.
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