What commercial does Hailee Steinfeld do?
Exploring the campaigns featuring Hailee Steinfeld’s on-screen presence
(By Carmichael Phillip)
Nexxus “Get HY” Hair Care Campaign (2025)
Hailee Steinfeld stars as the radiant face of Nexxus’s Hy-Volume haircare line in a campaign inspired by ’90s supermodels. Dubbed the “Get HY” campaign, she promotes shampoo, conditioner, and volumizing products designed around hyaluronic tubing technology for bold, volumized hair. The striking visuals include Steinfeld playfully officiating a wedding, embodying confidence and glamour with big, bouncy hair.
The campaign resonates with her personal beauty philosophy—simplicity, volume, and authenticity—and it highlights her charm as both a style icon and advocate for self-confidence.
Novartis “Your Attention, Please” Super Bowl Ad (2025)
During Super Bowl LVIII, Hailee Steinfeld appeared alongside Wanda Sykes in Novartis’s poignant “Your Attention, Please” commercial. The 60-second ad focuses on breast health awareness, urging viewers to prioritize early detection with a blend of bold imagery and empathy.
Steinfeld described the ad as deeply personal—calling it a “bucket list moment”—and joined Wanda Sykes, a cancer survivor, to bring attention to what truly matters: health.
Core Hydration “Find Your Core” Campaign
In 2022, Hailee Steinfeld served as the face of Core Hydration’s “Find Your Core” campaign to promote her song “Coast.” The partnership was a creative blend of branding and artistry, with the ad featuring a preview of the track—merging music and commercial marketing in one seamless promotion.
American Eagle “We All Can” Campaign
Earlier in her career, Hailee Steinfeld joined Troye Sivan for American Eagle’s “#WeAllCan” campaign. This inclusive initiative celebrated individuality and empowerment, featuring young talents and emphasizing positive messaging.
Summary of Hailee Steinfeld’s Commercial Portfolio
Nexxus “Get HY” (2025): Bold, high-fashion haircare campaign celebrating volume and confidence
Novartis “Your Attention, Please” (2025): Purpose-driven Super Bowl ad promoting breast health awareness
Core Hydration “Find Your Core” (2022): A creative crossover between music and hydration branding
American Eagle “We All Can” (circa 2015): Youthful, uplifting campaign promoting individuality and empowerment
These commercials illustrate Steinfeld’s versatility as a performer—she embodies glamour, advocacy, musical artistry, and youthful optimism, all while aligning with the brand’s message and tone.
Why Brands Choose Hailee Steinfeld
Hailee Steinfeld excels in commercial partnerships for several reasons:
Cross-Platform Appeal: Her career spans film, television, music, and endorsements, offering familiarity across media.
Youthful Authenticity: Whether ritual beauty or awareness messaging, she delivers relatability and credibility.
Versatility: From haircare to health advocacy, her presence adapts to varied campaign themes and tones.
These strengths make her a compelling choice for campaigns that aim to resonate with both emotional and aspirational messaging.
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