Who voices Reese’s commercials?
Unwrapping the voice behind Reese’s latest ads
(By Carmichael Phillip)
Who is the voice in the recent Reese’s “Big Change” campaign?
The voice you hear in the recent Reese’s commercials—especially the ones announcing the “Big Change” and introducing the Reese’s Caramel Big Cup—is actor Will Arnett.
Reese’s themselves confirmed this in their press materials. According to a blog post by The Hershey Company, the campaign begins with the line “Did you hear?” delivered by Will Arnett.
What else we know about Will Arnett’s involvement
Will Arnett, best known for his roles in Arrested Development, BoJack Horseman, and many other projects, has done voice-over work for Reese’s for several ads. The recent Ads are part of a larger advertising push for the Caramel Big Cup release.
His recognizable deep, somewhat gravelly tone is being used to set a dramatic, somewhat suspenseful mood—“Did you hear?”—to catch audience attention. Then the commercial resolves into the reveal that Reese’s is introducing something new (while keeping the classic available).
Why Reese’s chose Will Arnett’s voice
There are a few strategic reasons why Reese’s opted for Will Arnett:
Distinctiveness: Arnett’s voice is well known. Many people can recognize it, even if they can’t immediately place the name. That helps ads stand out in a crowded ad environment.
Tone & Authority: His voice has enough gravitas to communicate something being “a big change,” yet enough warmth and familiarity so it doesn’t feel too severe. This is useful for telling customers, “We’ve changed something” without alienating loyal fans.
Cultural associations: Because Arnett has a reputation both comedic and serious (in various roles), using his voice adds a layer of credibility and maybe even a wink of humor. It can make the ad more memorable.
History: Have other voices done Reese’s ads before?
Yes—before this campaign, Reese’s has used various voice actors and styles. Brand commercials often shift voiceovers depending on the theme, product variant, promotional angle, or target demographic.
For example, Reese’s has run ads focused more on humor, playful characters, or product features, and those would have different voices and narration styles. These weren’t uniformly publicized, so unless the actor is credited or reveals their involvement, the identity of many older voiceovers is less well known.
How you can check who voices a given Reese’s commercial
If you hear a Reese’s commercial and want to find out who’s doing the voiceover, here are steps you can take:
Check the brand’s press release: As with the “Big Change” Reese’s ad, sometimes the company will announce who narrates or voices the campaign.
Use ad-monitoring tools: Websites like iSpot.tv often show which commercials are attributed to known voice talents.
Search interviews or trade publications: Sometimes voice actors or ad agencies will talk about the campaign. Voiceover credits might appear in entertainment or advertising news.
Check voice actor databases: Sites like Behind the Voice Actors or IMDb can list voiceover credits, though they are sometimes incomplete.
Conclusion: Who voices Reese’s ads now — and what it means
To sum up:
The voice of the recent Reese’s commercials, particularly the “Did you hear?” teaser and the “Big Change” campaign launching Reese’s Caramel Big Cup, is Will Arnett.
He brings a voice that combines recognition, tone, and texture in a way that supports what Reese’s is trying to do—spark curiosity, build suspense, deliver good news, and reassure fans.
Over time, Reese’s may use different voices for different product lines or campaign styles. But for now, it’s clear that Arnett is their front-voice for major messaging.
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