Who is the actor on the Jersey Mike’s commercial?
A look behind the sandwich shop’s celebrity campaign
(By Carmichael Phillip)
Who Is the Face of the Campaign?
When you see a Jersey Mike’s commercial these days, chances are the man delivering the lines, reacting to the sandwich, or waxing poetic about “the juice” is Danny DeVito.
DeVito, the veteran actor known for his work in It’s Always Sunny in Philadelphia, Taxi, Batman Returns, and many others, became Jersey Mike’s first-ever celebrity endorser in a national advertising push launched in 2022.
Jersey Mike’s describes its campaign as “It’s a Jersey Mike’s Thing,” positioning DeVito as someone uniquely suited to embodying their brand.
Why Danny DeVito?
The choice of DeVito is no accident. There are several reasons that Jersey Mike’s and its creative agency believed he was a fitting match:
Local roots — DeVito is a New Jersey native (Asbury Park area) and has long been associated with East Coast character.
Cultural connection — The brand’s image leans into “Jersey-ness” and authenticity; DeVito is someone who could resonate with fans both inside and outside the region.
Versatility and memorability — With his strong presence, comedic timing, and iconic persona, DeVito adds a distinctive flavor to the commercials.
First celebrity approach — Before DeVito, Jersey Mike’s had not used a celebrity in its ad campaigns; they saw this as a way to elevate brand awareness.
What Commercials Feature Him?
Over the past few years, several notable Jersey Mike’s spots featuring DeVito have been released:
“Coolest Thing” — In this 30-second ad, DeVito comments on the process of slicing subs in front of customers, then surprises with acrobatic visual effects.
“The Juice” — A commercial where DeVito demonstrates Jersey Mike’s red wine vinegar + olive oil “juice” blend, suggesting that the sandwich’s flavor is enhanced by seeing the sandwich prep.
“Arm of the Slicer” — In a humorous spot, he acts as a trainer pushing Jersey Mike’s employees to strengthen their arms to properly handle slicing.
“Good Sizzle” — A later spot in which DeVito emphasizes the sensory appeal (sound, aroma, sizzle) of the subs.
Each of these commercials leans into a blend of humor, sensory cues, and a playful emphasis on authenticity. The visuals often focus on the sub-making process—meat slicing, oil drizzle, cheese layering—with DeVito reacting or narrating.
Has That Changed? Recent Developments
While DeVito remains strongly associated with Jersey Mike’s, there are indications of new directions:
In 2025, Jersey Mike’s launched an NFL-themed campaign featuring former NFL quarterback Eli Manning. That campaign playfully “benches” DeVito in favor of Manning—though DeVito still makes a cameo.
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This shift suggests Jersey Mike’s is diversifying its celebrity endorsements and perhaps evolving its branding approach.
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But as of now, DeVito remains the primary face of their broader, long-running campaign.
In short: the actor in the Jersey Mike’s commercials is Danny DeVito, the chain’s first celebrity spokesperson. His New Jersey ties, distinctive persona, and capacity to deliver both humor and brand authenticity have made him an ideal fit for their marketing push.
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