In Lowe’s latest ad campaign titled “All the Ways We Help,” Christian McCaffrey shares the screen with none other than Travis Kelce, the Kansas City Chiefs tight end. The duo, who famously squared off in Super Bowl LVIII, reunite in a humorous retail setting that blends football’s playful energy with everyday home improvement scenarios. The skit starts with McCaffrey politely asking a Lowe’s associate where to find lawn mowers, but Kelce keeps interrupting—loudly wielding a power drill—until the staff patiently helps him anyway.
This particular Lowe’s spot isn’t limited to McCaffrey and Kelce. It also includes appearances by Dak Prescott (Dallas Cowboys quarterback) and C.J. Stroud (Houston Texans quarterback), among others. The campaign shows customers tapping into Lowe’s tools and services—like the mobile app or same‑day delivery—while these high-profile athletes serve as comedic or cameo elements rather than the main focus.
Another interesting star in the commercial is Scott Hanson, the NFL’s familiar voice from “NFL RedZone.” He delivers a mock play‑by‑play narration of Lowe’s associates executing perfect home‑project plays, spotlighting “the right decisions” in a stylized broadcast. It lends a humorous sports‑broadcast flavor to routine home‑improvement tasks.
The campaign goes beyond just these four athletes. It features rising stars like Bryce Young (Carolina Panthers quarterback), Kelvin Beachum (offensive tackle), and Drake Maye (University of North Carolina quarterback, stepping into the NFL spotlight). The roster even reaches beyond football—featuring Lionel Messi, the soccer superstar, and Anna Cockrell, Lowe’s first female athlete partner.
DesignRush
These additions underscore Lowe’s multi-sport, inclusive messaging—showcasing athletes from diverse backgrounds to represent its commitment to all communities, not just football fans.
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