Who is the guy that does the Corona commercials?
Unveiling the face behind Corona’s beach‑chill persona
(By Carmichael Phillip)
In recent years, Corona beer commercials—particularly those under its “La Vida Más Fina” and “Find Your Beach” campaigns—have captivated audiences with laid‑back beach vibes and charismatic figures. You might be wondering:
Is there one single guy behind these ads, the so‑called “Corona Guy”? Or is it actually a celebrity such as Pedro Pascal representing the brand today?
Who Is the “Corona Guy”?
The term “Corona Guy” often refers not to a specific person, but rather to the archetypal laid‑back beach dweller: straw hat, shades, Hawaiian shirt—embodying Corona’s “Find Your Beach” spirit. This persona appears in many classic spots but doesn’t map to a single actor across every ad.
Pedro Pascal and the La Vida Más Fina Campaign
In May 2024, Corona launched the fourth iteration of its “La Vida Más Fina” (“The Fine Life”) campaign, starring Pedro Pascal—celebrated for his roles in The Mandalorian and Narcos. He serves as the brand’s current ambassador, portraying its new vision of modern, bilingual,.
His spot, titled “One Man’s Journey,” debuted during the NBA Conference Finals on May 22, 2024, and shows sand magically guiding Pascal toward the beach as he learns Corona is “la cerveza más fina”. Pascal’s relaxed narration in both English and Spanish underscores Corona’s evolving cultural identity.
Here’s the official ad:
Earlier “La Vida Más Fina” Ads: Snoop Dogg & Celebrity Friends
Before Pascal took center stage, Corona’s “La Vida Más Fina” ads (2021–early 2023) featured Snoop Dogg as the “Master of Chill,” often joined by guest stars like Andy Samberg, Karol G, and Eli Manning—each contributing humor and personality to the brand’s chill aesthetic.
These celebrity pairings created dynamic, fun beach scenarios, reinforcing Corona’s message of good times and relaxation.
So Who Is the Guy in the Corona Ads?
There isn’t one fixed actor in all Corona commercials. Instead:
Classic ads featured an anonymous “Corona Guy” persona representing the brand’s carefree beach lifestyle.
Recent campaigns have starred recognizable celebrities:
Pedro Pascal in the current “La Vida Más Fina” campaign (since May 2024).
Snoop Dogg and a rotating cast in earlier seasons of the campaign (2021–2023).
Why Does Corona Use Different Faces?
By switching between personas and celebrities, Corona keeps the messaging fresh and culturally relevant:
The Corona Guy persona invokes timeless Brand equity—escapism, beaches, relaxation.
Celebrities like Pascal and Snoop Dogg bring star power and cultural connections, helping Corona resonate with modern audiences, especially younger, Latino, and bilingual viewers.
Sample viewer quotes and buzz
Media outlets and fans online have commented:
“The latest Corona beer commercial features actor and musician Wilmer Valderrama—charm encapsulates the spirit of relaxation … nostalgic vibes”
The Drinks Project
(Note: this article likely mis‑identified the actor; the most widely confirmed star is Pedro Pascal in 2024)
“Snoop Dogg’s Corona Extra commercials . . . feature Andy Samberg, Karol G, Eli Manning”—offering variety and humor alongside Snoop’s
Conclusion
If you’ve been asking “Who is the guy in the Corona commercials?”, the answer depends on which era:
A generic “Corona Guy” persona appears in classic “Find Your Beach” ads—symbolic, not permanent.
As of May 2024, Pedro Pascal is the face of the refreshed “La Vida Más Fina” campaign, embodying relaxation, culture, and bilingual storytelling.
Before that, Snoop Dogg headlined earlier campaign years, often alongside Andy Samberg, Karol G, and Eli Manning.
So, while there’s not a single consistent actor across all Corona ads, Pedro Pascal is currently the prominent figure carrying the brand’s beachy, relaxed ethos.
Cheers to the fine life!
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