Who is the Purple Mattress Girl?
Unveiling the actress behind the viral “Raw Egg Test” commercial
(By Carmichael Phillip)
Introduction: The Viral Goldilocks
In 2017, Purple Mattress launched a memorable ad campaign featuring a quirky character known as the “Purple Mattress Girl.” This character, portrayed by Mallory Everton, became an internet sensation due to her eccentric portrayal of Goldilocks, testing mattresses by dropping raw eggs onto them. The campaign’s humor and creativity resonated with audiences, propelling it to viral status.
Mallory Everton: The Actress Behind the Character
Early Life and Education
Mallory Ruthanne Everton was born in Portland, Oregon. She initially aspired to attend Brigham Young University (BYU) for medical school but later shifted her focus to the film program there. Her background in film and comedy paved the way for her future in entertainment.
Career Highlights
Mallory is best known for her roles in the popular sketch comedy show Studio C, which has garnered over 1 billion views on YouTube. Her work on Studio C showcased her versatility and comedic timing, earning her recognition in the entertainment industry.
The Purple Mattress Commercial
In the Purple Mattress commercial, Mallory’s character, Goldilocks, conducts the “Raw Egg Test” to demonstrate the mattress’s durability. The commercial’s humor and Mallory’s performance contributed to its viral success, with the ad being widely shared and discussed online.
Behind the Scenes: The Making of the Commercial
Creative Direction
The commercial was produced by Harmon Brothers, a marketing agency renowned for its humorous and unconventional advertising campaigns. Their approach to the Purple Mattress ad was to blend comedy with product demonstration, creating an engaging and memorable experience for viewers.
linkedin.com
Filming Process
The filming of the commercial involved precise coordination to ensure the successful execution of the “Raw Egg Test.” Mallory’s performance was central to the ad’s success, with her comedic timing and delivery enhancing the overall impact.
Impact and Reception
Viral Success
The Purple Mattress commercial quickly gained traction online, becoming a viral sensation. Its unique concept and Mallory’s standout performance contributed to its widespread popularity.
malloryeverton.com
Audience Reaction
Viewers praised the commercial for its creativity and humor. Many appreciated the unconventional approach to advertising, which stood out in a market often dominated by traditional marketing strategies.
Industry Recognition
The success of the Purple Mattress ad highlighted the effectiveness of humor in advertising. It demonstrated how a well-executed comedic campaign could capture the audience’s attention and leave a lasting impression.
Mallory Everton’s Legacy in Advertising
Continued Work in Comedy
Following the success of the Purple Mattress commercial, Mallory continued her work in comedy, contributing to various projects that showcased her talent and versatility.
Influence on Advertising Trends
Mallory’s portrayal of Goldilocks in the Purple Mattress commercial influenced advertising trends, encouraging brands to incorporate humor and creativity into their campaigns to engage audiences effectively.
Conclusion: The Enduring Appeal of the Purple Mattress Girl
Mallory Everton’s portrayal of the “Purple Mattress Girl” remains a standout example of effective and memorable advertising. Her performance not only contributed to the commercial’s viral success but also left a lasting impact on advertising strategies, demonstrating the power of humor and creativity in capturing the audience’s attention.
Acting Magazine Newsletters
Never miss out on the best from Acting Magazine.