Who Makes the Credits for Movies?
The unsung creatives behind the rolling names that conclude our favorite films
(By Jim Webb)
(Photo: Cottonbro | Pexels)
The Importance of Movie Credits
Movie credits might seem like an afterthought—rolling names at the end of a film that most audiences ignore or leave before seeing. But for those who work tirelessly behind the scenes, credits are more than names; they’re recognition, validation, and professional acknowledgment.
Traditionally, movie credits honor everyone from directors and actors to caterers and interns. But who actually puts these names together, organizes them, and ensures they’re properly displayed? The answer lies within a specialized group of professionals who combine technical skill, creative flair, and meticulous attention to detail.
As film editor Tom Cross (Whiplash, La La Land) once said in an interview, “Credits are not just names—they’re the DNA of a film’s creation. Without them, you lose the identity of the people who made the magic happen.”
The Role of the Credit Designer
The job of assembling the movie credits usually falls under the purview of a credit designer or title designer—a subset of graphic designers or editors who specialize in creating and organizing both opening and closing credits.
These designers work closely with directors, producers, and post-production teams to ensure names are displayed correctly, in the right order, and in compliance with union and guild regulations.
Kyle Cooper, a renowned title designer known for the iconic opening credits of Se7en, said: “You’re setting a tone. Even at the end, it’s not just listing names—you’re telling a story.”
Title designers can also work with animation, special effects, or themed visuals during the credits to reflect the tone of the film. For example, the animated credits of Guardians of the Galaxy Vol. 2 were both a celebration and a continuation of the movie’s irreverent, music-driven style.
Who Writes the Names? The Credit Coordinator’s Role
While credit designers handle the visual style, the actual list of names—and ensuring that list is accurate—falls to the credit coordinator or post-production supervisor. This person liaises with department heads to gather names and titles, ensures contractual obligations are met, and keeps track of all spelling and formatting requirements.
According to Margaret Sixel, editor of Mad Max: Fury Road, “Getting the credits right is a puzzle. Every union has rules. Every actor’s contract may specify where and how their name appears.”
For example, members of the Screen Actors Guild (SAG-AFTRA) or Directors Guild of America (DGA) often have clauses ensuring prominent billing, specific placement, or typeface sizing.
Credit Order: Who Goes Where, and Why
Ever noticed that the lead actor doesn’t always appear first? Credit placement is a carefully negotiated and heavily regulated process.
In many films, the lead actor gets the “top billing”, but sometimes actors opt for “last billing” with an ‘and’”—for example, “And Morgan Freeman” or “With Samuel L. Jackson.” This is often seen as a prestigious position.
In ensemble films like The Avengers, producers may negotiate special shared billing layouts to keep egos balanced. Contractual agreements define the order for actors, producers, and other major creatives.
Visual credits designer Susan Bradley explains, “I’ve seen arguments over a misplaced comma. There’s pride in these credits. Everyone wants to be where they feel they belong.”
Software and Tools Used in Credit Design
Creating movie credits requires sophisticated tools. Most professionals use Adobe After Effects, Photoshop, or Cinema 4D for design and animation, while editors use Avid Media Composer or Final Cut Pro to insert them into the final cut.
For example, the end credits of Black Panther were praised for their Afro-futuristic design, which combined rich graphics with cultural motifs. These were created using a mix of Maya, Houdini, and After Effects, blending technical artistry with cultural meaning.
“It’s not just about listing names. It’s about honoring them with style,” said Hannah Beachler, production designer on Black Panther.
Unions and Legal Obligations
Various unions—including the Writers Guild of America (WGA), Directors Guild of America (DGA), and IATSE—require that credit placement meet specific legal standards. Failing to do so can lead to legal disputes, fines, or loss of guild approval.
For example, the WGA may require “screenplay by” or “story by” credits depending on a writer’s contribution, and only they can determine who receives what.
In one famous case, the 1982 film Blade Runner had to adjust its credit format after union intervention to correctly attribute screenwriting duties to Hampton Fancher and David Peoples.
Creative Credits: Going Beyond the Norm
Sometimes, filmmakers use end credits as an extension of the movie’s storytelling. Think of Deadpool, which used humorous text and visuals, or Pixar films that feature mid-credit bloopers and animations.
“End credits are a final goodbye,” says director Taika Waititi. “Why not make them memorable?”
This artistic freedom allows credits to go from functional to phenomenal. The movie Scott Pilgrim vs. the World had end credits that felt like a rock concert flyer, matching its comic book aesthetic perfectly.
Easter Eggs and Hidden Jokes
Some filmmakers insert Easter eggs, jokes, or nicknames into credits. For instance, Toy Story listed a “Production Baby” section—a tradition at Pixar honoring babies born to staff during the film’s production.
In Fight Club, a brief credit reads: “If you are reading this, you’re too close.”—a nod to the movie’s fourth-wall-breaking nature.
These touches are often coordinated between the director and credit designer to add personality and humor to what might otherwise be a dry scroll of names.
The Rising Demand for Credit Specialists
With the rise of streaming services, mini-series, and international co-productions, the complexity of credits has increased. That’s led to a surge in demand for professionals who specialize in this area.
Studios now often outsource credit design to companies like Scarlet Letters or Big Film Design, which offer not just accuracy but artistic flair. Netflix originals often feature bespoke credit sequences tailored to the series’ visual identity.
Sarah Gibbons, a credit designer for streaming content, notes, “The screen is shrinking. Phones, tablets—people are still watching, and we want those names to pop, even on a 6-inch display.”
Conclusion: More Than Just a Scroll
Creating movie credits is a careful dance of legality, creativity, technology, and diplomacy. From credit coordinators who chase down names and negotiate placements to designers who breathe visual life into the list, the final result is a tribute to everyone who helped bring the story to life.
So next time you feel like walking out once the movie ends, stick around. Watch those names roll. Somewhere among them is a designer who made sure every letter, light, and fade was just right.
As legendary director Alfred Hitchcock once said, “A good film is made by a great team. The credits are where you meet them all.”