For Commercials, the Product is the Star 

By Webmaster

  • For Commercials, the Product is the Star

    You’re just a supporting character

    (By Jim Webb)

    (Photo: Lay Low | Pexels)

    You might have been the lead in every play you’ve ever been in since grade school. You might have been the star in some of your film roles.

    But when doing commercials, it’s important to remember the one element that distinguishes commercials from all other forms of acting: You will never be the star. For commercials, the product is always the star!


    RELATED: 3 Main Types of Commercials


    This important distinction should help set the tone for how you approach commercial auditions. Never grandstand. Never place yourself above the product.

    Also, don’t assume that your lack of success is due to poor acting skills on your part. You cannot expect to get booked for commercials just because you are a terrific actor. Nor should you get down on yourself when your acting talent does not lead to success in a commercial audition.

    Your talent will help. But, remember, the advertiser is not just looking for the best actor to help tell a story. The advertiser is trying to sell a product.

    (Photo: Andrea Piacquadio | Pexels)

    To do so, they must consider a whole host of different factors. They’re looking for a particular look; an essence; an energy; a relatability to a particular demographic.

    They must consider who they’re target audience is and how their target audience will relate to you. They must consider which actor or collection of actors will put their product in the best light.

    You might be better than the next actress who auditions for the role. But if the advertiser deems her look to be more relatable to their target audience or they deem her to be a better representative for their product, you may not get the role.

    It could be as simple as the other actress having better teeth than you. It could be as simple as the other actor coming across as more clean-cut. You may not get the role based on nothing more than that!

    Don’t worry. You’re still a star. You will always be a star. But for commercials, you’re just a supporting character. The product is the star!


    You Might Also Like:
    The 3 Main Types of Commercials


     

    Recommended Posts

  • Ad

  • What are the Risks of Becoming an Actor?

    What are the Risks of Becoming an Actor? Navigating the Challenges in the Spotlight (By Carmichael Phillips) (Photo: Karolina Grabowska | Pexels) Becoming an actor is a dream for many, but it’s a…

    What Does an Extra Do in Filmmaking?

    What Does an Extra Do in Filmmaking? Extras play a pivotal role in the world of filmmaking (By Tonya Tannenbaum) (Photo: Pixabay | Pexels) In the world of filmmaking, there are many roles…

    Which State Is Best for Pursuing an Acting Career?

    Which State is Best for Pursuing an Acting Career? It all depends on a number of different factors (By Carmichael Phillips) (Photo: Paul Deetman | Pexels) The pursuit of an acting career often…

    Do Actors Really Drink While Filming?

    Do Actors Really Drink While Filming? The Use of Real Alcohol in Filmmaking (By Carmichael Phillips) (Photo: Dylann Hendricks | Pexels) Watching characters enjoy a glass of wine, raise a toast with champagne,…

    What Happens If an Actor Can’t Remember Their Lines?

    What Happens If an Actor Can’t Remember Their Lines? Even the most seasoned actors occasionally forget their lines (By Carmichael Phillips) (Photo: Chris Ainsworth | Unsplash) The world of acting is both thrilling…

  • Ad

  • What Makes Acting So Tough?

    What Makes Acting So Tough? Actors face numerous challenges that go beyond glitz and glamour (By Carmichael Phillips) (Photo: Mike Greer | Pexels) Acting is often romanticized for its glamour and the allure…

    Do Actors Really Kiss While Filming?

    Do Actors Really Kiss While Filming? Lights, Camera, Kiss! The Art of On-Screen Romance (By Carmichael Phillips) (Photo: Katie Salerno | Pexels) Romantic scenes, including passionate kisses, are a staple in film and…

    What Actors Do When They’re Not Acting

    What Actors Do When They’re Not Acting The life of an actor is not always about acting (By Carmichael Phillips) (Photo: Christian Buehner | Unsplash) Actors, with their glamorous on-screen personas and compelling…

  • Ad

  • Do Actors Need to Be Attractive?

    Do Actors Need to Be Attractive? There has been a growing shift towards valuing diversity and inclusivity in the entertainment industry (By Carmichael Phillips) (Photo: Sumit Kapoor | Pexels) The world of acting…

    How Long Does It Take for an Actor to Memorize a Scene?

    How Long Does It Take for an Actor to Memorize a Scene? The process of memorizing lines is a fundamental aspect of an actor’s craft (By Jim Webb) The process of memorizing lines…

    How to Find Auditions in Your Area

    How to Find Auditions in Your Area A Step-by-Step Guide (By Ray Reese) (Photo: Andrea Piacquadio | Pexels) If you’re an aspiring actor looking for opportunities to showcase your talent, finding auditions in…

    What Actors Struggle with the Most

    What Actors Struggle with the Most Actors face a range of struggles that can test their resilience and determination (By Carmichael Phillips) (Photo: Gerd Altmann | Pexels) While the world often sees actors…

    How New Actors Get Discovered

    How New Actors Get Discovered New actors can take strategic steps to increase their chances of being discovered (By Javier Guerra) (Photo: Samson Katt | Pexels) The journey to becoming a successful actor…

  • Ad

  • What Are the Big 5 Talent Agencies in Hollywood?

    What Are the Big 5 Talent Agencies in Hollywood? Unveiling the Power Players (By Jim Webb) (Photo: Andrea Piacquadio | Pexels) Hollywood’s entertainment industry is driven by talent agencies, which play a pivotal…

    How Much Are Acting Classes in Los Angeles?

    How Much Are Acting Classes in Los Angeles? Navigating the costs of acting classes in L.A. (By Jim Webb) (Photo: Andrea Piacquadio | Pexels) Los Angeles, often referred to as the entertainment capital…

    What Do Actors Need to Succeed?

    What Do Actors Need to Succeed? 10 things every actor must have (By Carmichael Phillips) (Photo: Teja J | Pexels) Success in the world of acting is a multifaceted journey that requires a…

  • Ad

  • What Do People Do in Acting School?

    What Do People Do in Acting School? Individuals in acting school develop a deep understanding of the craft of acting (By Javier Guerra) (Photo: Pavel Danilyuk | Pexels) Acting school, also known as…

    10 Smart Strategies for Saving Money

    10 Smart Strategies for Saving Money Saving money is a crucial aspect of achieving financial security (By Ray Reese) (Photo: Maitree Rimthong | Pexels) Saving money is a vital financial skill that can…

    What Age is Too Late to Start Acting?

    What Age is Too Late to Start Acting? The entertainment industry offers a wide range of roles for actors of all ages (By Tonya Tannenbaum) (Photo: Andrea Piacquadio | Pexels) The world of…

    What is ACTRA?

    What is ACTRA? Understanding The Alliance of Canadian Cinema, Television, and Radio Artists (By Jim Webb) (Photo: Pixabay | Pexels) ACTRA, short for the Alliance of Canadian Cinema, Television, and Radio Artists, is…

    How Casting Directors Choose Actors

    How casting directors choose actors The art and science of casting (By Tonya Tannenbaum) (Photo: christina@wocintechchat.com/Unsplash) Casting is a critical and often intricate process in the world of filmmaking and theater production. Casting…

  • Ad