New Balance | Who are the Actors in the New Balance Commercial?

Who are the Actors in the New Balance Commercial?

A Look at the Faces Behind New Balance’s “We Got Now” Campaign

(By Carmichael Phillip)

Summary

The New Balance commercial featured in the “We Got Now” campaign stars a mix of high‑profile athletes and cultural figures, including NBA star Kawhi Leonard and rapper Jack Harlow, among others. Rather than traditional actors, New Balance cast real personalities whose achievements in sports and entertainment reflect the brand’s message about seizing the moment and pushing creative, athletic, and cultural boundaries. The ad showcases these figures wearing New Balance gear and embodies the campaign’s theme of action and aspiration.

In recent years, New Balance has taken a bold step in its advertising strategy by launching the “We Got Now” campaign—a commercial series that showcases some of the most exciting athletes, entertainers, and cultural figures of today. Rather than relying solely on traditional models or abstract visuals, the brand has placed real personalities in front of the camera to embody its message: now is the time to act, create, and push boundaries.

This commercial isn’t just about shoes—it’s about identity, aspiration, and representation. And to convey those themes effectively, New Balance enlisted a diverse and high-profile cast.
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One of the most recognizable faces in the New Balance campaign is NBA star Kawhi Leonard. Leonard, a two-time NBA champion and one of the league’s most respected players, brings a quiet confidence and elite athletic presence to the ad. His partnership with New Balance has helped elevate the brand’s profile in basketball culture.

Leonard’s inclusion signals New Balance’s commitment to world-class sports performance and serious athletic credibility.

Music superstar Jack Harlow also appears in New Balance’s commercial. The Grammy-nominated rapper is known for his smooth flow, fashion sense, and cultural relevance. Harlow’s presence helps bridge the worlds of sport and lifestyle, showing that New Balance is as much about personal expression as it is about performance.

His cameo reinforces the message that “We Got Now” isn’t just about athletics—it’s about cultural momentum and youth influence.

Tennis sensation Coco Gauff brings her athletic excellence to the campaign. As one of the world’s top professional tennis players, Gauff represents New Balance’s connection to elite sport outside of basketball. Her energetic presence underscores the brand’s multi-sport reach and appeal.

Gauff’s appearance emphasizes New Balance’s dedication to supporting athletes in all arenas.

Olympic hurdler and sprinter Sydney McLaughlin-Levrone is another standout figure in the New Balance commercial. Known for breaking world records and dominating on the track, McLaughlin-Levrone brings elite speed and determination to the screen.
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Her inclusion highlights New Balance’s commitment to supporting world-class athletes across different disciplines.

NBA stars Jamal Murray and Tyrese Maxey also contribute to the campaign’s narrative. Their appearances bring high-energy basketball flair to the commercial, reinforcing New Balance’s presence in basketball culture and style.

Both players embody youthful competitiveness and determination, aligning with the overarching theme of “We Got Now.”

Representing global sports prowess, Bukayo Saka, a star soccer player, and Cameron Brink, a rising basketball talent, further diversify the cast. Their participation reflects New Balance’s inclusive vision of athletic excellence spanning gender, sport, and geography.

Their presence reinforces the idea that greatness comes in many forms.

The strength of New Balance’s commercial lies in its ability to blend sport, culture, music, and personality into a unified message. Instead of using anonymous models or generic actors, the brand chose real figures whose achievements and influence speak for themselves.

This casting strategy helps New Balance connect emotionally with diverse audiences—whether you’re a basketball fan, a tennis enthusiast, an Olympic follower, or someone who respects artistic influence. Each person featured brings authenticity and energy, helping the commercial feel less like a sales pitch and more like a cultural moment.

Here’s a snapshot of key information related to the New Balance “We Got Now” commercial:

When the commercial was published:
The official “We Got Now” video was uploaded to New Balance’s YouTube channel on April 17, 2024, with millions of views and widespread social engagement.

Brand featured in the commercial:
New Balance, a major U.S. athletic footwear and apparel company.

Actors involved in the commercial:
While many participants are athletes, rather than traditional actors, the key figures include Kawhi Leonard, Jack Harlow, Coco Gauff, Sydney McLaughlin-Levrone, Jamal Murray, Tyrese Maxey, Bukayo Saka, and Cameron Brink.

Songs included in the commercial:
The soundtrack often features “Hey You” by Experience Unlimited, a funk classic used in several New Balance campaign clips to evoke energy and timeless style.

Part of what makes the New Balance commercial memorable isn’t just the shoes—it’s the people. Each figure brings real world success, personal story, and aspirational energy to the screen.

Whether it’s an Olympic record holder, an NBA star, a tennis prodigy, or a cultural influencer, these personalities make the ad feel alive and relevant. New Balance’s “We Got Now” campaign doesn’t just sell footwear—it celebrates the idea of now as a moment to act, push forward, and claim your own identity.

That powerful message resonates almost as much as the individuals who help deliver it.

Quick Facts

• Brand: New Balance

• Campaign: We Got Now commercial series

• Featured Personalities:

  • Kawhi Leonard – NBA star and elite basketball player

  • Jack Harlow – Grammy‑nominated rapper and cultural influencer

  • Coco Gauff – Professional tennis player

  • Sydney McLaughlin‑Levrone – Olympic track star

  • Jamal Murray – NBA player

  • Tyrese Maxey – NBA player

  • Bukayo Saka – International soccer star

  • Cameron Brink – Rising basketball talent

• Type of Cast: Real athletes and entertainers, not traditional actors

• Campaign Message: Celebrates action, identity, and the “now” moment in sport and culture

• Why It Resonates: Combines elite performance with cultural influence to reach diverse audiences

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