Who is the girl in the new TRESemmé commercial?
Spotlighting the face behind the latest “Give Gloss” campaign
(By Carmichael Phillip)
What campaign are we talking about?
The commercial in question is part of TRESemmé’s newly launched “Give Gloss” campaign, featuring the brand’s Lamellar Gloss Collection. According to multiple media outlets, the campaign rolled out in early 2025 to promote a five‑product haircare line boasting up to 72 hours of salon‑style gloss.
The ad play features a woman walking through city streets, flipping her hair, reacting to the gloss effect, interacting with friends and a stylish dog, embodying the “Gloss That Gives” tagline.
This sets the stage for the core question: “Who is the girl in the new TRESemmé commercial?” Below we unpack what the public record reveals—and what remains less certain.
Meet Paige DeSorbo — the face of the campaign
Paige DeSorbo, the reality‑TV personality known for her appearances on the Bravo series Summer House, has been named the “face” of the TRESemmé “Give Gloss” campaign.
Key points about her role:
The official press release from TRESemmé on March 31 2025 declares that Paige DeSorbo is the brand’s first‑ever year‑long ambassador for this line.
DeSorbo said the role was a “literal dream come true,” highlighting how she had been a longtime fan of TRESemmé and now starred in a full commercial.
Her selection aligns with the campaign’s tone of “girl’s‑girl energy,” confidence, and glossy hair lifestyle.
Therefore, when viewers ask “who is the girl?”, in the main campaign spot the answer is: Paige DeSorbo.
How the ad credits (and tracking) treat the talent
Interestingly, despite the public announcements, the ad‑tracking site iSpot shows that for the specific creative titled “Give Gloss” (30‑second TV commercial for the Lamellar Gloss Collection) the credit line is listed as “Actors – None have been identified for this spot.”
iSpot.tv
This means that while the brand publicly named DeSorbo as ambassador, the tracking database hasn’t yet publicly linked her to that specific ad in its “actors” field.
In practice this means:
The brand has notified media and done PR that DeSorbo stars in the campaign.
But because of how databases register talent, unless DeSorbo or her agency submits the credit, the tracking entry remains blank.
For you as a viewer, it means the advertised face is DeSorbo; for credit‑database seekers, the name may still show as “None identified”.
Why Paige DeSorbo was chosen—and why it matters
Why did TRESemmé pick DeSorbo? Several factors are at play:
Authenticity: DeSorbo said she loved the brand and had been a fan—this increases credibility in an influencer‑driven era.
People.com
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Relatability: Her persona is less celebrity‑superstar and more “every‑woman who does hair & lifestyle”—matching the campaign’s approachable tone.
Social‑reach: DeSorbo’s presence across social channels and her podcast “Giggly Squad” enable the campaign to extend beyond TV into digital influencer territory.
PR Newswire
For the campaign’s message—“when one of us shines, we all shine”—DeSorbo embodies the “girls supporting girls” ethos. As the press release quoted:
“When one of us shines, we all shine — and this is gloss that gives.”
PR Newswire
Hence, selecting her strengthens both the visual campaign and the social narrative.
What if the commercial you saw looked different?
It’s possible you saw a variant of the commercial (different platform, shorter spot, different region). If so:
Make sure the product line was specifically the Lamellar Gloss Collection (shampoo, conditioner, finishing oil etc). If it was a different line (e.g., TRESemmé Flawless Curls, Pro‑Infusion, etc), the talent may differ.
For example, a TRESemmé spot from 2024 titled “Life Has Twists and Curls” is credited as “Actors – None have been identified”.
iSpot.tv
If the ad you saw features someone else, or a less‑prominent model, then the “girl” might not be DeSorbo or might not yet be publicly credited.
In short: If it’s the “Give Gloss” ad and you recognized her face, yes it’s DeSorbo. If it’s a different version, further investigation may be needed.
How you can confirm it’s Paige DeSorbo
Here are steps you can take to verify the identity:
Look up the TRESemmé commercial on YouTube and pause at clear frames—compare the face with known images of Paige DeSorbo.
Search for “TRESemmé Give Gloss campaign” or “TRESemmé Lamellar Gloss Paige DeSorbo” to see brand press releases.
Look on DeSorbo’s social media—she posted about being the face of the campaign.
People.com
Check if the spot aired around late March/April 2025, matching the campaign timing. The iSpot listing shows the date March 31 2025.
iSpot.tv
If you find those match, then you can confidently say the girl is Paige DeSorbo.
What you should tell someone if they ask “Who is the girl?”
You can respond with something like:
“The girl in the new TRESemmé commercial (for the Lamellar Gloss Collection) is Paige DeSorbo, a reality‑TV star and social‑media personality who has been named the brand’s year‑long ambassador. The brand announced the partnership in March 2025. While ad‑tracking sites may still list the talent as un‑identified, the brand’s own press release confirms her role.”
This covers both the viewer’s question and the nuance around public crediting.
Why this matters for you as a viewer
Knowing the identity brings several benefits:
Recognition: If you like the person in the ad, now you can follow their work or social channels.
Credibility: Knowing a real person (rather than an anonymous model) can make the ad message feel more authentic.
Trend awareness: It shows how beauty brands are increasingly using influencer‑led campaigns rather than just big celebrities. TRESemmé’s move to DeSorbo exemplifies that shift in 2025.
Thus, identifying the girl is not just trivia—it reflects brand strategy, audience connection and marketing trends.
In conclusion: The girl in the new TRESemmé commercial—assuming it’s the “Give Gloss” ad for the Lamellar Gloss Collection—is Paige DeSorbo. Her involvement has been publicly reported and aligns with the campaign’s timing and message.
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