Who is the guy in the commercial with Patrick Mahomes?
Unraveling the identity behind Mahomes’ on-screen partner
(By Carmichael Phillip)
Jake from State Farm and Mahomes in Super Bowl Ad
When Patrick Mahomes appears in a commercial, fans often zero in not just on the star quarterback but on his on-screen counterparts. Who is that guy in the ad with Mahomes? The answer, in many cases, is Kevin Miles, better known as “Jake from State Farm.” Below, we’ll dig into who he is, how he came to share the screen with Mahomes, and why he’s become a recurring face in major ad campaigns.
Who Is “Jake from State Farm”?
Jake from State Farm Commercial Compilation
You may recognize “Jake from State Farm” from viral commercials and memes — the guy in khakis who tends to show up when someone calls “State Farm” in the middle of the night. The current actor filling that role is Kevin Miles (born Kevin Mimm).
In 2020, State Farm revived the “Jake” character and recast it with Miles, aiming to bring a new energy to the role.
Since then, Miles has become a central figure in the brand’s ongoing ad campaigns, often interacting with celebrity partners — including Patrick Mahomes.
In short: when you see Mahomes alongside a smooth-talking, khaki-wearing character, the “guy” is very likely Kevin Miles as Jake from State Farm.
How Kevin Miles and Mahomes First Crossed Paths in Ads
Mahomes & Jake from State Farm Super Bowl Spot
The pairing of Mahomes and Miles first made waves during a high-visibility Super Bowl commercial. In 2021, Miles starred in an ad alongside Drake and Mahomes, repositioning Jake as a modern comedic foil to sports and celebrity guests.
That moment helped cement the dynamic: Mahomes brings star power and athletic credibility, while Miles as Jake injects levity, charm, and a consistent narrative thread across campaigns.
Since then, Mahomes and Jake have shared screen time in several commercials — for State Farm and related cross-brand tie-ins — creating a kind of recurring partnership in the brand’s marketing universe.
Other Actors Who’ve Appeared with Mahomes in Ads
Mahomes, Cristo Fernández, and Jake in “Bundle Is Life”
While Miles is one of the most recognized, he’s far from the only actor to appear in a Mahomes ad. Over the years, commercials featuring Mahomes have included other names, sometimes in supporting or cameo roles:
Cristo Fernández — Best known for his role in Ted Lasso, Fernández appeared with Mahomes and Jake in a “Bundle Is Life” State Farm commercial.
Hayden Hatcher — A former University of Kansas defensive end, Hatcher landed a small but visible role in a “Bundle-Rooski” spot with Mahomes and Andy Reid. His appearance was fleeting but notable to local media.
These appearances help round out the ads’ worlds — giving context, variety, and sometimes an “everyman” contrast to Mahomes’ star presence.
Why the Pairing Works: Brand Strategy and Chemistry
Putting Mahomes and Miles together is more than just casting — it’s a strategic partnership. Here’s why it makes sense:
Credibility + humor: Mahomes brings authenticity and athletic legitimacy; Jake delivers approachability, humor, and consistency across campaigns.
Cohesive brand narrative: By always including Jake (Miles) in State Farm’s campaigns, the brand maintains a familiar anchor while rotating co-stars (like Mahomes, Meghan Trainor, or Ted Lasso actors).
Fan recognition & viral potential: The Jake character already has cultural cachet. Together with Mahomes — an A-list athlete — the ads gain both sport fan and mainstream visibility.
Cross-platform synergy: Mahomes has strong reach in sports media and social platforms. Miles/Jake broadens the appeal into pop culture, helping the ads resonate beyond just football audiences.
In recent ads like “Trainor vs. Trainer,” Mahomes appears alongside Meghan Trainor — but Jake is still in the mix to tie the campaign to State Farm’s established universe.
Conclusion: The Guy in the Commercial? Probably Jake (Kevin Miles)
If you’re watching a commercial featuring Patrick Mahomes and see a polished, affable, khaki-wearing ad exec type, chances are you’re seeing Kevin Miles as Jake from State Farm. He’s become the go-to partner for Mahomes in many of State Farm’s advertisements, blending humor, personality, and brand consistency.
Of course, Mahomes ads do bring in other faces from time to time — actors like Cristo Fernández or local talents like Hayden Hatcher — but Jake remains the throughline. So next time someone asks, “Who’s that guy with Mahomes in the ad?” — you’ve got your answer.
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