Who Is the Older Woman in the Michelob ULTRA Commercial?
Unveiling the Star of Michelob ULTRA’s Super Bowl 2025 Ad
(By Carmichael Phillip)
Catherine O’Hara: The Star Behind the Pickleball Hustle
In the 2025 Michelob ULTRA Super Bowl commercial, the older woman featured is none other than Catherine O’Hara, the acclaimed actress known for her role as Moira Rose in the hit series Schitt’s Creek. Teaming up with Willem Dafoe, O’Hara portrays a seasoned pickleball player who, alongside Dafoe, challenges younger competitors to a game for a round of Michelob ULTRA beers. The duo’s unexpected prowess on the court leads to a humorous and engaging ad that showcases the brand’s message of enjoying life’s moments with friends and a refreshing beer.
The Hollywood Reporter
The Commercial’s Concept and Execution
The commercial, titled “The Ultra Hustle,” features O’Hara and Dafoe as older pickleball enthusiasts who deceptively present themselves as novices to lure younger players into challenging them. Once on the court, the seasoned duo showcases their skills, outplaying the younger competitors and earning their Michelob ULTRA beers. The ad emphasizes themes of vitality, enjoyment, and the joy of playing sports at any age.
System1 Group
Catherine O’Hara’s Career Highlights
Catherine O’Hara has had a distinguished career in film and television. She gained widespread recognition for her role as the eccentric Moira Rose in Schitt’s Creek, a performance that earned her multiple awards. O’Hara’s filmography includes notable roles in Beetlejuice, Home Alone, and Best in Show. Her versatility and comedic timing have made her a beloved figure in the entertainment industry.
EW.com
Collaborating with Willem Dafoe
In the commercial, O’Hara is paired with Willem Dafoe, an actor renowned for his roles in films such as Spider-Man, The Grand Budapest Hotel, and The Lighthouse. Their on-screen chemistry adds depth to the ad, with both actors bringing their unique comedic styles to the portrayal of seasoned athletes outwitting younger competitors.
The Hollywood Reporter
Behind the Scenes: Filming the Commercial
The filming of the commercial involved a collaborative effort between the cast and crew to bring the concept to life. O’Hara and Dafoe underwent training to prepare for the pickleball scenes, ensuring their performances were authentic and engaging. The production team focused on capturing the energy and humor of the script, resulting in a polished and entertaining final product.
System1 Group
The Impact of the Commercial
The commercial resonated with audiences for its humorous take on the idea that age is just a number when it comes to enjoying life and staying active. By featuring seasoned actors in the spotlight, Michelob ULTRA highlighted the message that fun and vitality are not confined to the young. The ad’s success is a testament to the enduring appeal of its stars and the universal themes it portrays.
System1 Group
Conclusion
Catherine O’Hara’s appearance in the 2025 Michelob ULTRA Super Bowl commercial showcases her versatility and enduring appeal as an actress. Paired with Willem Dafoe, she brings to life a humorous and engaging portrayal of older athletes outwitting younger competitors. The commercial not only entertains but also delivers a message about the joy of staying active and enjoying life’s moments at any age.
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