WHO IS IN THE NEW TACO BELL COMMERCIAL IN 2025?
A look at the faces, fans, and stars behind Taco Bell’s 2025 ad campaigns
(By Carmichael Phillip)
Super Bowl Spot: “The Fans”
Here’s a video of Taco Bell’s 2025 Super Bowl commercial, titled “The Fans.” The spot doesn’t rely on a big celebrity cast; instead, it’s built around everyday people caught by Taco Bell’s drive-thru cams across several U.S. cities.
Who’s in it:
Doja Cat makes a brief appearance, in a teaser called Photobomb, where she tries to sneak into the fan-footage.
LeBron James is also featured, but just for a few seconds. The commercial emphasizes that the fans—not the celebrities—are the heart of the campaign.
Everyday customers from Taco Bell locations in Los Angeles, Houston, Cookeville (Tennessee), Middleburg Heights (Ohio), and Wauchula (Florida). Drive-thru cameras in those five cities snapped over 3,000 customers, of whom approximately 400 are featured in the final cut.
What it means:
Taco Bell is leaning heavily into authenticity and fan culture. Instead of a star-powered cast, the brand dedicated airtime to normal people’s reactions, moments, and personalities. The message is essentially: Taco Bell is about you. The people who frequent their outlets, the fans, the messy moments, the celebrations—those are what make up the brand, more than any celebrity endorsement.
The “Photobomb” Teaser: Doja Cat vs. The Fans
Below is the video for the Photobomb teaser, released in advance of the Super Bowl ad. It frames Doja Cat attempting to force her way into the commercial, only to be stopped by a Taco Bell employee insisting no celebrities are allowed. Taco Bell “Photobomb” Teaser 2025
Key participants:
Doja Cat, the pop star, is in the teaser. She tries (in a comedic way) to gate-crash the campaign.
Taco Bell employees (actors playing employees), who represent the brand voice, humorously enforcing the rule that only fans can be in the main commercial.
Once again, fans are the featured group—this teaser sets up the contrast between celebrity and everyday life, championing the latter.
Here is the “Decades Y2K” commercial, one of Taco Bell’s 2025 campaigns that nods to early-2000s nostalgia.
Cast & features in “Decades Y2K”:
This campaign revives menu items and imagery from the 2000s, leaning heavily into nostalgic design, pop culture references, and music.
The visuals include younger influencers, models, people styled in early 2000s fashion, etc.—not A-list celebrities (at least not prominently credited). For example, some Instagram reels show creators such as blancaaisabella referencing the commercial.
Instagram
Conclusion
So, who is in the new Taco Bell commercial(s) in 2025? It’s a mix:
A few known celebrities — most notably Doja Cat and LeBron James, but in very small parts.
Hundreds of real, everyday customers, caught on drive-thru cams in different parts of the U.S.
Influencers and creators in some campaigns, especially those with nostalgia or style themes (like the Decades Y2K menu).
The overarching strategy seems intentional: shine the spotlight on fans, on authenticity, on shared culture, rather than relying purely on famous faces.
Acting Magazine Newsletters
Never miss out on the best from Acting Magazine.