One of Christina Hendricks’s most high-profile commercial appearances was in a TV spot for Clairol Nice ‘n Easy hair dye. In the ad, she undergoes a dramatic color transformation from her iconic red to blonde, meant to highlight the product’s effectiveness. However, the United Kingdom’s Advertising Standards Authority banned the ad, ruling that the transformation was misleading—experts stated you couldn’t achieve that result with just one box of color, and behind the scenes, Hendricks had actually been dyed blonde first before coloring her hair red.
More recently, Hendricks became the face of Juniper Networks’ “The Now Way to Network” campaign. The ad portrays her as an authoritative guide to next-gen, AI-driven networking solutions—one that’s “built for today, not tomorrow.” The campaign is a comprehensive 360-degree campaign across television, digital, social, and outdoor platforms.
Christina Hendricks’s career began with modeling and early commercial work. Notable among these are advertisements for Dr. Pepper and Carl’s Jr., which coincided with her transition from modeling to full-time acting. These early spots, while not as widely remembered as her later ad campaigns, marked her initial presence in commercial media.
Christina herself chose to bleach her hair blonde during the Clairol commercial shoot to move away from her Mad Men persona, Joan Holloway. The ad, however, depicted a reverse transition that misled consumers, prompting the ASA to ban it. Clairol defended the campaign, claiming the transformation shown was achievable, but the agency ruled otherwise.
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