Is Jane Krakowski in the New Booking.com Commercial?
A look at her role and whether she appears in the latest campaign
(By Carmichael Phillip)
Jane Krakowski’s Cameo in the 2024 Booking.com Ad
Yes — Jane Krakowski does appear in the 2024 Booking.com commercial. In the “Book Whoever You Want to Be” campaign, Krakowski plays one of Tina Fey’s “body doubles” — specifically “Splurgy Tina.”
In one scene, “Splurgy Tina” luxuriates at a high-end hotel, implying that one of the many versions of Tina Fey that Booking.com enables is the version that prefers upscale stays. Jane Krakowski’s involvement is publicly confirmed in Booking.com’s press statements, advertising coverage, and entertainment reporting.
Thus, in the “new” (2024) Booking.com commercial, Jane Krakowski is indeed part of the cast.
How Krakowski’s Role Fits the Campaign Concept
The concept of the Booking.com 2024 campaign centers on the idea that there are many versions of “you” you might become while traveling. The tagline is “Book whoever you want to be.”
Jane Krakowski’s portrayal of “Splurgy Tina” embodies the persona that opts for luxury hotels and upscale experiences. Her presence supports the narrative: travelers can choose a “self” that favors splendor, or a “self” that seeks rustic retreats, and so forth.
By casting known actors like Krakowski and linking them to distinct persona archetypes, Booking.com enhances the narrative richness of the campaign. It’s not just about places to stay — it’s about which you to bring on your trip.
Has She Appeared in Any Newest Booking.com Spots After 2024?
As of now, there’s no strong public evidence that Jane Krakowski appears in a newer Booking.com commercial beyond the 2024 campaign. Recent announcements indicate that Booking.com is continuing to run the 2024 ad in extended placements (e.g. during Super Bowl 59) which still feature the original cast, including Krakowski.
Some media sources state that the 2024 ad is still running in various formats, retaining the cast of body doubles: Tina Fey, Jane Krakowski, Glenn Close, Jack McBrayer, etc.
However, no new officially confirmed campaign (post-2024) has been publicized that introduces a new version in which Krakowski is excluded or replaced.
So, while she may continue to appear in replays of the 2024 ad, as of now she is not confirmed to be part of a wholly new commercial campaign.
Public & Media Confirmation of Krakowski’s Inclusion
Multiple media outlets confirm Jane Krakowski’s role. People magazine notes explicitly that Jane Krakowski plays “Splurgy Tina” in the Booking.com ad.
Entertainment Weekly highlights that the campaign reunites Tina Fey with her 30 Rock co-stars, including Krakowski, who appears in the commercial as one of the alternate Tinas.
Hollywood Reporter likewise notes that Glenn Close, Jane Krakowski, and Jack McBrayer make cameos in the 2024 Booking.com commercial.
Thus, the media narrative is consistent: Jane Krakowski is part of the “new” Booking.com commercial from 2024.
Conclusion
To answer plainly: Yes — Jane Krakowski is in the new Booking.com commercial (2024 version) as one of Tina Fey’s “body doubles,” playing “Splurgy Tina.” Her role is confirmed in Booking.com’s own press materials, in marketing coverage, and by entertainment outlets.
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