Who is the actor in the Sotyktu commercial?
Uncovering the identity behind the memorable “Speedo Dad” in the Sotyktu ad—and what the campaign says about body confidence and pharma storytelling.
(By Carmichael Phillip)
In Sotyktu’s 2023-2024 ad campaign, one character made an indelible impression: the so-called “Speedo Dad.” He stands by the pool in a form-fitting speedo, confidently showing off his body—and his clear skin—while his daughter looks on with comic embarrassment. The image symbolizes self-acceptance and the brand’s message: you don’t have to hide your skin anymore.
The actor behind Speedo Dad is Juan Carlos Liendo, a Venezuelan actor and TV host. He’s appeared in numerous Latin American projects—such as La Ley del Silencio and Love to Death—and recently featured in Season 3 of Netflix’s Luis Miguel and Amazon Prime’s Súbete a Mi
Casting Liendo serves two key purposes: his charismatic presence adds authenticity, and his portrayal visually reinforces the brand’s central theme—living unapologetically in your skin. “Speedo Dad” is portrayed not for laughs, but as a figure of body confidence and normalcy.
Here’s the spot featuring that iconic moment. Watch as the family navigates self-image with warmth, humor, and empowerment:
Sotyktu’s broader campaign includes powerful narratives like the “Live Unfiltered” scenario, where individuals choose authenticity over filtered perfection, and “The Feeling of Finding Your Back,” which highlights rediscovering confidence.
Pharmaceutical ads—especially in the U.S.—carry a tough balance: be medically accurate, emotionally resonant, and brand-friendly. Sotyktu’s campaign hits that sweet spot by showcasing real emotional stakes (psoriasis, self-esteem) rather than dry medical jargon. The casting of Speedo Dad, in particular, helps normalize vulnerability and body diversity.
Online, the “Speedo Dad” sparked conversations—some praising its boldness and celebration of “dad bod” confidence, others reacting with embarrassment or humor. Still, the campaign achieved its goal: people talked about it.
Though Juan Carlos Liendo received praise for his standout role, the actress playing the mom or other family member in the spot remains publicly unidentified. Some fan sites speculate, but there’s no confirmed information yet.
To answer the headline question: Yes—the actor in that Sotyktu commercial is Juan Carlos Liendo, playing the unforgettable Speedo Dad. His casting—not for shock, but for empowerment—aligns with Sotyktu’s broader messaging of skin confidence and authenticity. It’s a memorable piece of pharma storytelling that resonates beyond the typical commercial format.
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