How much does Steph Curry get paid for commercials?
Exploring the earnings behind Steph Curry’s off‑court influence
(By Carmichael Phillip)
Stephen Curry’s long-standing partnership with Under Armour is arguably the cornerstone of his commercial earnings. As the face of the Curry Brand, he serves not only as endorser but also as president of the brand. In April 2023, he received $75 million worth of Under Armour shares as part of a long-term deal.
This agreement contributes substantially to his off-court earnings. Beyond stock-based compensation, Stephen earns income from royalties and branding tied to his signature line of sneakers and apparel, though specific figures from royalties aren’t publicly disclosed.
Stephen Curry’s endorsement portfolio spans a rich assortment of major brands—Google, JPMorgan Chase, Panini, Rakuten, Subway, Callaway Golf, 2K Sports, and more.
While exact per-commercial compensation details aren’t typically disclosed, overall estimates of his endorsements provide insight:
Forbes reported that Curry’s endorsements are worth approximately $100 million, and combined with his NBA salary, he’s expected to earn around $155.8 million in the 2024‑25 season.
TalkSport confirms he has earned over $50 million from endorsements, working with various brands beyond Under Armour.
These numbers suggest that individual commercial payouts vary widely depending on the brand and campaign reach—but overall, his endorsement earnings rank among the highest in sports.
Specific high-profile spots, like Super Bowl ads, often garner speculation. One source mentions that Curry was reportedly paid $35 million for a commercial—possibly tied to FTX—though this figure seems exceptionally high and likely reflects the premium paid during the peak hype of crypto endorsements.
In other words, while such one-off mega-deals grab headlines, they are outliers in the grand scheme of endorsement earnings.
Summing up the data:
Salary (2024‑25 NBA season): approximately $55.8 million.
Endorsements & Commercials: estimated $100 million, including both recurring deals (like Under Armour) and one-off spots.
Together, Curry’s total projected earnings for 2024‑25 could approach $155.8 million, placing him at the top of the NBA’s earning hierarchy.
However, per-commercial breakdowns are not publicly available—media reports often cite just aggregate endorsement income. Individual payouts likely range from moderate sums for recurring retail or tech ads to multi-million-dollar contracts for major branded campaigns or Super Bowl slots.
Conclusion
Stephen Curry’s earnings from commercials and endorsements are a major component of one of the richest off-court portfolios in professional sports. His Under Armour partnership alone, highlighted by a $75 million stock award, anchors that revenue stream. Aggregate endorsement income—including various brands—totaled around $100 million in recent estimates. While individual commercial paydays remain speculative, they contribute to a broader tapestry of off-court earnings that, when combined with his NBA salary, bring his total earnings close to $155–156 million annually.
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