Rooms To Go has long been one of the most recognized furniture retailers in the United States. Established in 1991, the brand is known for its easy shopping experience, pre-designed room packages, and widely broadcast television commercials. Over the years, these commercials have featured a mix of spokespersons, from celebrity partnerships to fresh-faced models who bring a relatable charm to each ad.
One of the most frequently asked questions from curious viewers is: “Who is the girl in the Rooms To Go commercials?” The commercials often feature a charismatic, stylish, and friendly woman who introduces new collections, promotes sales, or simply walks viewers through trendy furniture arrangements. Her face has become synonymous with the brand for many regular watchers.
If you’ve seen a Rooms To Go commercial, chances are you’ve seen supermodel Cindy Crawford. Cindy has been associated with Rooms To Go since 2005, launching her own exclusive furniture line called the “Cindy Crawford Home Collection.” Her elegant, all-American charm made her the perfect match for a brand seeking mass appeal and upscale styling.
Video Example:
Watch Cindy Crawford discuss her Rooms To Go collection here:
Cindy’s commercials usually highlight high-end living rooms, sectionals, bedroom sets, and coastal design elements — all exuding the same sophistication and comfort that she herself embodies.
In addition to Cindy Crawford, Rooms To Go has featured a younger woman in several recent campaigns. While she is not officially credited in all advertising material, this woman has become a recurring face in both national and regional spots, leading many fans to ask about her identity.
After a bit of research and user discussion across platforms like Reddit and commercial-actor databases, the actress is believed to be Julianne Collins, a Florida-based actress and lifestyle model. Collins has worked in television, local print campaigns, and digital commercials for several brands, including Rooms To Go.
Video Example:
A newer Rooms To Go ad featuring the actress believed to be Julianne Collins:
Her look is youthful and approachable, aligning with Rooms To Go’s appeal to millennial and Gen Z customers shopping for their first homes or apartments.
One of the reasons the question remains so widespread is because commercial actors are often not publicly credited. Unlike film or television actors, those in national ad campaigns typically do not receive on-screen billing. Contracts can also vary by region and platform (TV vs. YouTube), making it harder for fans to identify the talent.
Rooms To Go has remained quiet about the names of newer models, which keeps the public guessing. However, brand forums, Instagram reverse searches, and commercial casting reports often help solve the mystery.
Rooms To Go has also collaborated with other celebrities including:
Sofia Vergara, who launched the “Sofia Vergara Collection” that appeals to a modern, bold aesthetic.
Eric Church, country music star, who partnered on the “Highway to Home” collection with a rustic, Southern flair.
Video Example:
Sofia Vergara’s Rooms To Go Collection Ad:
In these commercials, Sofia appears herself, full of energy and warmth — adding another layer of star power to the Rooms To Go brand.
Having a consistent on-screen presence — like Cindy Crawford or Julianne Collins — can help foster a sense of trust. Viewers begin to associate the spokesperson with the reliability of the brand. This is a key reason brands invest in the repeated use of the same commercial actors, even if they are not high-profile celebrities.
According to a Nielsen study on commercial effectiveness, familiar faces increase brand recall by up to 30%, especially in industries like retail furniture, where physical location and selection are only part of the purchase decision.
Commercial casting is a rigorous process, especially for companies with a national presence. Agencies in Florida and Georgia (where Rooms To Go is headquartered) are often contracted to submit talent reels for various campaigns.
Commercials are typically filmed in actual showroom spaces or studio sets made to look like modern, cozy homes. The girl seen in the recent ads has a relaxed and natural delivery, likely the result of both talent and brand coaching.
A little internet sleuthing reveals that Julianne Collins may have posted behind-the-scenes content on her personal Instagram, though many of these posts are tagged only vaguely to protect contract obligations.
Example Instagram Clip:
“On set today! Can’t wait for you to see what we’re filming. 🛋️” – tagged in Tampa, FL, just blocks from a Rooms To Go regional hub.
This lends further credibility to the assumption that she is the face in the newer ads. However, unless officially confirmed by the brand or the actress, this identification remains speculative.
Online forums and YouTube comment sections are filled with curiosity and admiration for the Rooms To Go girl. Some comments include:
“Who is this woman? She’s in every ad lately and she’s really engaging!”
“That Rooms To Go girl should be in movies!”
“I feel like I’ve grown up seeing her face during every furniture sale.”
Clearly, her consistent presence has made an impact — one that blends subtlety with familiarity.
Much like Flo from Progressive or Lily from AT&T, the Rooms To Go girl represents more than just a spokesperson — she becomes a brand personality. These actors help form emotional bridges between companies and customers, influencing buying behavior.
With Rooms To Go’s continued use of memorable figures like Cindy Crawford and its newer, more relatable model (likely Julianne Collins), the brand continues to create commercials that stick in the minds of viewers across generations.
While the most recognizable Rooms To Go girl remains Cindy Crawford, the newer commercials feature a different, younger actress believed to be Julianne Collins. Even though her name isn’t officially confirmed, her repeated presence and captivating charm have made her the brand’s unofficial new face.
Her ability to communicate warmth, trust, and style — all while promoting living room sets and bedroom ensembles — makes her the perfect fit for Rooms To Go’s evolving brand image.
And so, the next time you catch a Rooms To Go commercial, you can appreciate not only the furniture but the talent bringing it to life.
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